Fair Elections Foundation Business Plan

Fair Elections Foundation Business Plan

Nonprofit Business Plan

Prepared by R OBERT S. B AKER , Executive Director

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Copyright 202 2 The Fair Elections Foundation

Executive Summary Our Mission  Restore both the reality a nd the perception that elections in the United States are fair.  Institute Fair Elections Assurance Practices (FEAP), developed by The Fair Elections Foundation, as the standard f or for ff..for election integrity in every state.  Make compliance with FEAP principles as important to a state’s election integrity as compliance with Generally A ..A ccepted Accounting Principles (GAAP) are to a state’s accounting integrity. Note: like GAAP, FEAP isthe product of a private foundation (The Fair Elections Foundation), not government bureaucrats, not politicians. Action Plan  Establish a skilled, accomplished and robust Board of Directors. (See Directors’ critical role, page 13)  Target five initial states which show most immediate feasibility and receptivity to instituting FEAP. Initially focus on the 26 states that allow voters to bypass their legislatures and implement FEAP-compliant legislation themselves through citizen ballot initiatives or referendums.  A ppoint a State Chair in each of the five targeted states.  Build public awareness within each targeted state as to urgency of ensuring fair elections in the U.S. Specifically: ✓ Unless we act now, the faith Americans had in their elections until 20-25 years ago will not be restored. ✓ History has proven repeatedly that once a country’s elections lack integrity, the result is authoritarianism. ✓ The U.S. Constitution, Article II; Section I, gives the “legislature of each state” sole authority over Presidential El ...... ec.Presidential election processes in that state —not state or county bureaucrats, not state or local judges, and not the .......the U.S. Congress. (they wish!) ✓ That there is no “plague and pandemic clause” in the Constitution that allows election laws to be changed ad hoc by any governor or any other state or county government officials. ✓ That the travails experienced in the wake of our 2020 election are not normal. They only occur when new election practices or changes to election law are put into effect "on thy fly" by government officials outside of........of any constitutional authority to do so. ( Continued Next Page)

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© 2021 The Fair Elections Foundation

Action Plan, Continued... ▪ The Foundation will target donors, supporters, and volunteers who are especially passionate about the cause. Specifically: ✓ Americanswho understand that “it doesn’t have tobe thisway.” Particularly, thosewho remember a time when Americans woke up the morning after election night confident that even if their favored candidate lost, they still accepted the vote count as fair. Prior to year 2000, the last Presidential election that was disputed was 114 years earlier—1886. But, since 2000, three elections were disputed by significant portionsofthe population:Bush/Gore, Trump/,Clinton,andBiden/Trump. ✓ Those whorememberthereputation forelectionintegritytheUnitedStatesoncehad.Those who remember when countries around theworld would insist on bringing in electionmonitors from the U.S.A. to ensurethat theirvotingprocess eswere fair. ✓ Those who want to restore for their children and grandchildren the confidence in election integrity that Americahadless than25yearsago. ✓ Thosewho recognize theurgency and thegravityof this issue. Particularly , students of historywho realize that withoutelectionintegritywe will losethe d emocracyuponwhichour Republicstands. ✓ Thosewhodoubt thevalidityof themost recentPresidential Election results (2020).Most are Republican. But that may change if the Democrats lose next time. (Just as a sports fan questions the referees’ competencemorewhen his teamloses, voters aremore likely to question election resultswhen their party loses.) End Game ▪ As soon as one of the five initially targeted states adopts FEAP compliant election laws, the Foundation shall immediately target additional statetso build uponthe momentum for the cause of Fair Elections and Principle- B ased election laws. ✓ Exertpublic pressure onstate legislators that have failedto implementpractices that conformwith FEAP. ✓ Reveal the smug politicians in the non-conforming states as who they really are. Showhow in the face of American’s rising expectations of fair elections, they are “misfits”--outdated aberrations motivated not by election integrity, but by shameless andselfishpolitical advantage.

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© 2021 The Fair Elections Foundation

C ONTENTS Executive Summary …………… .. ……………………….…………… 2

Message from the Executive Director ………… . …...……….… .. ...… 5

Our Central Objective ……………………… ... ……… . …….… ... ...… 6

Our Plan: Targeting States ………..……………… ... ……… ... .…..… 7

Our Plan: Building Awareness and Urgency ………………………... 8

Our Two Weapons ………………………………………………..…… 12

The Board’s Critical Role ………………………………… .. .……...... 13

Building Our Leadership Team …………………………….……...… 14

Core Messaging Elements …………………..……………..… .. ….. ...... 17 Competition ……………..……………………….…………… .. ….. ..... 19 Summary of Strengths and Weakness ……………………… ... ..… . … 21 Immediate Objectives: First 90 Days ……… . …….…........…..... . …… 22 Financial Projections …………………………………………..…. . ..… 24 Appendix .................................................................................. 27 Marketing Objectives: Year One …...……..………………..… .. … ..... 15

T HE F AIR E LECTIONS F OUNDATION Executive Director: Robert S. Baker / Direct: 269.720.6108 / Email : RBaker @ FairElectionsUSA.org FairElectionsUSA.org / PO Box 7, Oshtemo, MI 49077

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Message from the Executive Direct or We are told that precepts like the 10 COMMANDMENTS came to us already engraved in stone. But, in today’s world , principles and precepts do not come to us that way. Take Generally Accepted Accounting Principles, for example. GAA P was conceived by a private foundation-- The Financial Accounting Standards Board. Over time GAAP princip les gained creditability to the point where now all accounting practices in all 50 states conform to GAAP Principles. Similarly the Fair Election Assurance Principles ( FEAP ) come to us from a private foundation -- The Fair Elections Foundation. Like GAAP , FEAP is Principle-based . FEAP is needed because our states currently have election practice that are circumstantial, situational, or otherwise not grounded in principle. Much like an investor has confidence in financial statements that were prepared in accordance with GAAP principles, for voters to have confidence in election s, laws and practices must equally affirm all 10 FEAP Principles. In promoting FEAP principles, the Fo undation will initially target five states. From that base, with the support or our donors and volunteers, FEAP can and will become the venerable standard for fair elections i n all 50 states. The polling firm, Morning Consult, reported 34% percent of American’s voters believe the 2020 Presidential Election results were illegitimate. After the 2016 election, the number was almost as high. Most important at this point in time, is not whether or these elections were fair . What is important is that we have consistent, principle-based election laws and practices. Just as sports fans are more likely to question an incompetent referee when their team loses, without consistent and principle-based election laws and practices, supporters of losing candidates will continue to question election laws. The vote is the most important weapon citizens have to keep government in check. When confidence in the vote wanes, the eventual result is authoritarianism. As the world’s longest surviving democracy, the United States has w atched democracies crumble over our 245- year history . We are not immune to the likelihood of that happening here. I t is up to us to restore for our children, grandchildren, and those that come after, the confidence in fair elections that America once had.

Robert S. Baker Executive Director T HE F AIR E LECTIONS F OUNDATION

© 2021 The Fair Elections Foundation

E lection Laws in Every State that Affirm and Comply with F AIR ELECTIONS A SSURANCE PRINCIPLES T HE FAIR ELECTIONS FOUNDATION identified and established 10 Core Principles essential to election integrity. For a state to receive FEAP certification requires the concurrence of the Foundation’s Board of Directors as to whether that the state’s election laws and practices fully and equally affirm all 10 FEAP Principles

1] See Appendix pages 28-34 for Election Law practices that affirm adherence to each of the 10 FEAP Princi ples .

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Our Plan: Targeting States 1. Initial Five-State Focus

a . Prioritize five target states based on the following: ✓ States where citizens can bypass the legislature and directly institute Fair Elections Assurance Principles by state referendum or ballot initiative. ✓ States where the sentiment for restoring our nation’s election integrity is among the strongest . b. Appoint a strong State Chair in each the five targeted state. 2. Continuing State-by-State Campaigns a. Target additional states to support FEAP. b. Utilize strategies and tactics that prove most effective in the initially targeted states. Specifically: ✓ Retain the top performing resources and contractors based on their production and success in the initial five states. Leverage the knowledge we gained from the initial five states to duplicate that success in the next states to be targeted. ✓ In consultation with the Board of Directors, abandon mediocre resources. Jettison strategies and initiatives that have failed. [See Board’s Critical Role , Page 13] c. In states where voters cannot bypass the legislature by passing a citizen ballot initiative, engage knowledgeable and experienced lobbyists and consultants who have successful track records in these specific areas: ✓ Direct lobbying of state legislators. ✓ Motivating large numbers of citizens and giving them the tools and support they need to effectively pressure critical state representatives. ✓ Pressuring the majority party in the state. Convincing the party as to the benefits in making the right choice, while citing the pitfalls if their decision is to be on wrong side of history in the righteous cause of restoring election integrity in their state.

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Our Plan: Building Awareness and Urgency 1. Reminding Americans What We Have Lost

a. Fifty years ago, election integrity in the U.S.A. was considered second to no other country in the world. b. The world’s c onfidence in our elections was once so high that it was American election monitors that other countries insisted upon to assure that their elections were fairly conducted and accurately counted. c. Many Americans born before 1970 remember waking up in the morning after an election without any doubt that it was fair — even if their favorite candidate lost. 2. Alerting Citizens to How Dire Is the Current Status Quo. a. The travails experienced in the wake of our 2020 election are not normal. b. Unless we act now, the perception and reality of fair elections may never be restored for our children and grandchildren. c. Historically, when a country’s elections are believed to lack integrity, it leads to its government becoming more authoritarian . d. Educating our citizenry on the U.S. Constitution (Article II; Section I) which gives the “ legislature of each state “ sole authority over each state’s process in voting for President of the United States.

e. Reminding Americans that there is no “Plague and Pandemic Clause” in the Constitution that opens the door for the Constitution to be ignored due to an infectious disease. f. The need for a consensus set of fair election practices (like FEAP) that becomes the benchmark for election integrity in every state. Making it clear why there must be a set of principles upon which a state ’ s laws can be judged to be FEAP-compliant or not be FEAP Compliant.

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© 2021 The Fair Elections Foundation

Building Awareness and Urgency. Continued 2. ..The Pressing Need for FEAP Principles ...... to Eliminate Gerrymandering Gerrymandering is a form of election chicanery pervasive in many of our U.S. Congressional, State Senate, and State Representative elections. It violates two FEAP Principles: Uniformity and Objectivity. It occurs when the majority political party in a state gains an advantage by purposely drawing legislative district boundaries into asymmetrical shapes instead of drawing districts based on the Geographic Proximity of voters. Successful Gerrymandering is done in this way: a. The majority party will first sort citizens into groups based on political affiliation, race, cultural background, or other common interests. b. Then the majority party will employ one of two tactics to guarantee more district seats for their party. Specifically: ✓ Drawing district boundaries in ways that ✓ Drawing districts into shapes that Dilute voters likely to vote for the opposition. This is done by slicing and dicing these voters and then spreading them out over multiple districts so that the opposition party only has a chance to win in one or two districts, if any. Concentrate voters likely to oppose them by cramming them into one or two districts which ensures that the majority party wins all the remaining districts.

TEXAS 18 th District

Rated #1 Most Outrageous Gerrymander in the United States 2020

The Fair Elections Foundation

See Appendix Page 4 1 for complete list of Top 8 ……most Gerrymandered Districts in the U.S.

[1] The Illustration on the following page shows how geographical area can be carved into different shapes for political advantage using either the C ONCENTRATION or D ILUTION method.

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The Need for FEAP Principles to Eliminate Gerrymandering, Continued…

Three examples below illustrate the effectiveness of Gerrymandering in winning more legislative seats for the majority party in the state. ▪ The first illustration shows districts drawn based entirely on Geographic Proximity. ▪ The second shows “Blue” as the majority party Concentratin g Red voters to gain an advantage for “Blue.” ▪ The third shows “Red” as the majority party Diluting “ Blue voters” to gain an advantage for “Red.”

3. Exposing the Deleterious Effects of Gerrymandering a. Dispel the falsity that drawing districts objectively is “ impossible. ” Publicize examples such To-the-Point Redistricting , a redistricting method developed by T HE F AIR E LECTIONS F OUNDATION which is completely objective — based entirely on the Geographic Proximity of Counties and Census Tracts within a state. [1]

] 1) F or a detailed outline of TO-THE-POINT-REDISTRICTING, an unbiased redistricting method developed by the the FAIR ELECTIONS FOUNDATION, email us: [email protected] n fo@Fair

© 2021 The Fair Elections Foundation objective county and census track proximity census district proximity, it requires no computer algorithms and is immune from subjective human judgement and partisan mischief.

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Exposing the Deleterious Effects of Gerrymandering, Continued… b. Discredit the myth that computer- drawn districts based on algorithms can be “impartial.”

c. Expose the misguided belief that “Independent Redistricting Commissions” eliminate Ge rrymandering .[1]

d. Mak e Americans aware why Gerrymandering is the cause of the polarization that plagues the U.S. Cong r ess............. .... This is because Gerrymander ing gives far too many members of Congress a “ safe seat .” A politician with a safe .. . t has no reason compromise. The result i s polarization and its ugly cousin, gridlock . gridloc ...... .. ......................................................................... e. Reveal how addictive Gerrymandering is to career politicians and majority parties--so much so that like addicts unable to justify th is insidious practice, they resort to the classic Three S tages of Denia l: wit: St age 1. I DON'T HAVE A PROBLEM. Like the addict , the politician says, " Gerrymandering is not a problem in our state." S tage 2. I HAVE A PROBLEM BUT I CAN FIX IT. L ike the addict , the politician says, “ Yes, Gerrymandering is a problem, i ............. but we ’ll create a commission to fix it.” Step 3. YES, I HAVE A PROBEM, I'VE TRIED TO QUIT BUT IT'S IMPOSSIBLE. Like the addict, the politician says "Of course Gerrymandering is a problem. But, practically speaking, there is no way to draw objectively fair districts ." f. Raise awareness of the destructive impact Gerrymandering has on our democracy. Specifically: ✓ Exposing why Congressional elections will never be fair and free until drawing district boundaries becomes an entirely objective process based on Geographic Proximity. ✓ Showing the fairness, objectivity, and symmetry of district shapes that result from drawing district boundaries based on geography and proximity. ✓ Repeatedly exposing how outrageously shaped actual Gerrymandered districts are and will continue to be so long as we don't demand that district boundaries be base d objectively on Geographic Proximity. [1] See Appendix page 4 2 for essay by Robert Baker entitled “Gerrymandering Lite” which details the pitfalls .. inherent in Michigan’s new “Independent” Redistricting Commission . ...

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Our Two Weapons In the planning and execution of our Communication and Action initiatives, the Foundation shall leverage its Board of Directors’ collective expertise. The Board will be central to a Plan/Implement/Review/Refine process in providing leadership and concurrence with all significant initiatives. 1. Communications a. Ongoing communication plan spanning all appropriate media and messaging platforms shall be submitted by Foundation’s Executive Director prior to each quarterly Board meeting. [1] b. Estimated cost of each initiative shall be presented to the Board as well as actual cost of initiatives in progress or completed during the prior three months. [2] “ I ’d lik e people to be educated on the voting machines, making sure that our democracy isn’t being hijacked by computer technology. There’s no reason there can’t be a paper trail on those machines.” - -Eddie Vedder, Lead Vocalist, Pearl Jam 2. Action a. All specific action initiatives shall be submitted by Executive Director prior to each quarterly Board meeting. b. Estimated cost of each initiative shall be presented to the Board as well as actual cost of initiatives in progress and those completed during the prior three months.

[1] See page 17 for The Fair Elections Foundation's Core Messaging element s . [2] See illustration of Board’s critical role on next page.

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The Board’s Critical Role

Summary of Board’s Role ✓ Soliciting and contributing ideas and initiatives for the Foundation to consider. ✓ Reviewing and recommending which new ideas and initiatives should be implemented. ✓ Reviewing progress of initiatives already put in effect. ✓ Recommending whether initiatives should be continued, enhanced, or discontinued.

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© 2021 The Fair Elections Foundation

Building Our Leadership Team T HE F AIR E LECTIONS F OUNDATION welcomes supporters and donors of all types: active , inactive , and entirely anonymous . We are also seeking Americans to play an active, integral role as a member of T HE F AIR E LECTIONS F OUNDATION ’s Board of Directors which will have a crucial leadership role.

The Fair Elections Foundation Board will meet quarterly either remotely or in person. The Foundation shall strive to retain Directors with knowledge, expertise, or contacts with significant experience in one or more of the following areas: ✓ Management and Execution ✓ Public Relations and Publicity ✓ Fund-Raising ✓ Leadership in Non-Profits ✓ Direct Mail Marketing ✓ Web Marketing ✓ Social Media Visibility ✓ Political Campaigns “The biggest threat to the constitutional right to vote is fraud” -- Former U.S. Congressman Lynn Westmoreland “The best way to enhance freedom in other lands is to demonstrate here that our democratic election system is worthy of emulation.” --Former U.S President Jimmy Carter

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© 2021 The Fair Elections Foundation

Marketing Objectives: Year One 1. Creating Public Awareness That Draws Robust Financial Support Budgeted Revenue Quantity Revenue 1 $1,000,000 2 1,000,000 6 600,000 Major Donors B ENEFACTOR ($50,000 or more) 10 1,250,000 S USTAINING ($10,000 or more) 60 800,00 Supporting Members P LATINUM ($5,000 OR M ORE ) 150 850,000 ($1,000 OR M ORE ) 200 G OLD P ATRIOT ($100 OR M ORE ) 250,000 1,500 175,000 12,000 8,000 C ITIZEN (< $100—A VERAGE $40 PER DONOR ) M EMBERSHIPS M ERCHANDISE S ALES ( after COGS) 60,000 Year One Total Revenue ..................................... .. .............. ...... $7329,000 480,000 . 864,000

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© 2021 The Fair Elections Foundation

Marketing Objectives Year One, Continued… 2. Securing Cost-free or Discounted Product, Labor and Expertise

a. Marketing efforts must create an awareness of the cause and its merits that enhances the likelihood that individuals and organizations will be motivated to offer the Foundation complementary or discounted products and services. b. The Foundation will track the fair market price of all goods and services procured versus the net amount actually spent by the Foundation for those same goods and services. c. The Foundation’s objective is achieving a net cost reduction of 30% on all goods and service purchases versus the amount that would have otherwise spent on those goods and services at fair market cost. Both individuals and organizations that provide goods and services will be targeted. Specifically: ✓ Consultants and other sources of professional expertise receptive to working gratis or at a discount. ✓ Service Contractors open to discounting service charges. ✓ Product Suppliers that will donate or discount prices on supplies or equipment ✓ College Interns who will work no-charge or at a discount to gain experience and for the benefit of adding their F AIR E LECTIONS F OUNDATION experience into a resume or CV. ✓ Event Venues , Occupancy Space , donated or discounted. 3. Creating Crisp, Solid and Professional Visual Images a. Logo, printed materials, web presence, and promotional items including giveaways and merchandise offered for sale. b. Strong, consistent, and memorable design elements.

“Vote early and often.”

--Al Capone

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© 2021 The Fair Elections Foundation

Core Messaging Elements ▪ B ECOME A M EMBER OF THE F AIR E LECTIONS F OUNDATION . ▪ S UPPORT T HE F AIR E LECTIONS F OUNDATION WITH YOUR TIME , YOUR TREASURE , AND YOUR IN - KIND DONATIONS . ▪ D IRECTLY CONTACT YOUR RESPECTIVE S TATE S ENATOR AND S TATE H OUSE MEMBER ON THE IMPORTANCE OF INSTITUTING FEAP PRACTICES INTO STATE LAW . In 2020 some state and local government officials ignored some state election laws and instituted other practices not approved by their state legislatures--which is required by the U.S. Constitution. Many in the media downplayed the violations as “election irregularities.” T hat’s like calling bank fraud a “withdrawal irregularit y .” --Robert Baker, T HE F AIR E LECTIONS F OUNDATION  I N STATES THAT HAVE R EFERENDUMS OR B ALLOT M EASURES , VOLUNTEER TO HELP ENLIST ENOUGH IGNATURES TO PUT ON THE BALLOT THE ADAPTION OF FEAP PRINCIPLES INTO LAW.  SPREAD THE MESSAGE ON THE NEXT PAGE TO YOUR FRIENDS , YOUR NEIGHBORS , AND FELlOW CITIZENS.

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Our Primary Message…

“At no time ever shall it be so vital That for our country we give of our time, our treasure, and our prayers of support. History will set this generation apart For its re-establishment of free and fair elections

in every state of our union.”

“ Be it that our grandchildren, and those that shall follow them will forever remember us as the

Americans who stood shoulder to shoulder to meet the challenge of our time, Uniting to defend the integrity of our Elections which undergirds the foundation of the … Democracy upon which our Republic stands. ”

~ The Fair Elections Foundation ~

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Competition T HE F AIR E LECTIONS F OUNDATION sets itself apart from organizations' efforts by a disciplined adherence to the following: ▪ Our Attention: Solely on instituting Fair Elections Practices in Every State

▪ Our Action Orientation: Future Elections, not Litigating the Past ▪ Our Political Positioning: Non-Partisan, No Political Agenda

Our non-partisan positioning and our clear and narrow focus on fair elections sets us apart from our competitors. Despite their efforts and a few successful court cases, other organizations which aim to improve election integrity have not moved the U.S closer to restoring the reality of fair elections in the U.S The next page compares each competing organization with T HE F AIR E LECTIONS F OUNDATION ’ S non-partisan positioning and singular focus. ( Continued Next Page) H ERE ’ S W HAT A U.S. P OST O FFICE EMPLOYEE S HARED W ITH U S … “ It’s hard to track how many mail -in ballots are never counted or falsified. Especially true when thousands (or sometimes millions) of unsolicited ballots are mass-mailed. If John Doe’s vote -by-mail ballot never gets counted it could have been one of several things… 1. John ’s address on state records is incorrect so John never got his ballot. 2. John filled out and mailed his ballot, but it inadvertently was “lost in the mail.” (Which, I hate to admit, happens to between 1 and 2 percent of all pieces of mail.) 3. J ohn’s ballot was accidentally thrown away by a roommate or someone else in John’s household. 4. A roommate or member of John’s household got the mail first, voted his preferences on John’s ballot , and mailed it without John’s knowledge. 5. John got his ballot in the mail, but a partisan letter carrier (yes, some are partisan) throws away most of the ballots that co me John’s neighborhood--where the letter carrier notices a lot of yard signs for a particular candidate that the letter carrier doesn’t like so much . 6. Another partisan postal worker who processes incoming mail disposes ballot envelopes that come f rom certain zip code areas, John's neighborhood is in one of them. 7. J ohn’s ballot gets lost in the shipping process from the Post Office to the precinct or counting center w here the votes are counted." --Anonymous U.S. Postal Worker, Chicago, Illinois

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© 2021 The Fair Elections Foundation

Competition, Continued… Comparison : Fair Elections Foundation’s Singular Focus Versus Competitors

See Appendix Page 3 8 for details on each competitiv e organization .

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Summary of Strengths and Weaknesses

The Fair Elections Foundation

S TRENGTHS

W EAKNESSES

Single focus is instituting Fair Elections Assurance Principles (FEAP) in every state.

Major fundraising structure not yet in place.

Much of the news media did not report on states that ignored or changed existing voting laws in 2020. Consequently, large segments of the American public do not have a sense of urgency about the need to restore both the perception and the reality that Elections are fair in the U.S.A Lack of public knowledge regarding election laws and the U.S. Constitution. Many Americans are una ware that state governors, bureaucrats, and county officials have no Constitution authority to implement changes to election laws and practices. Only the state legislature in each state has that authority. Many Americans are oblivious to how fragile a democracy can be. They lack awareness of the historical fact that when elections are not perceived to be fair and final, governments gain power and citizens lose the primary source of their power to keep government overreach in check — the vote.

Our single focus matches up favorably to “competing” election integrity advocate organizations. Most have multiple agendas. Some also have “hidden” agendas.

The Fair Elections Foundation is addressing a timely and serious challenge at just the time it is most needed. A Republic cannot persevere at a time when the level of distrust in the integrity of our elections is pervasive in large segments of our population Our focus is solely on the future. Other groups that advocate for election integrity often focus on investigating and litigating past elections. Our non-partisan positioning gives us the ability to credibly make an impact any state — swing states, red states, and blue states. A passionate and committed Executive Director with wide- ranging leadership experience Our initial overhead and occupancy costs are low. We have no enduring legacy costs. Our focus, resources, and effort will be exclusively directed to our central objective.

Because The Fair Elections Foundation is non-partisan, it will be foregoing some potential support from partisan zealots. Zealots tend to be more passionate, more energetic, and more willing to volunteer time and financial support.

The initial need for well-respected supporters and a Board of Directors composed of individuals with strong reputations and the “gravitas” needed to strengthen the credibil ity of the Foundation

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Immediate Objectives First 90 Days 1. Retain a Board of Directors with Experience and Knowledge that the Foundation Can Immediately Leverage. 2. Establish WWW .F AIR E LECTIONS F OUNDATION . ORG (The site will also be reached with the .C OM suffix) With E-commerce Capability for Online Donations and Membership Registrations 3. Identify Resources a. Resources recommended by our own Board Members from their own career and personal experience. These individuals may include: ✓ Those who must be paid their standard fees for time and productivity. ✓ Those willing to work at a discounted rate. ✓ Those who will are willing to work gratis. (Those most passionate about a cause are often the same people willing to donate their time.) b. Building relationships with college internship liaison offices to find talented students seeking paid internships as well as those willing to work at a discount for the experience to add to their resumes. Targeted skills would be the following: ✓ Those with knowledge and skill sets pertaining to website development, internet marketing, search optimization, graphic arts, and social media. ✓ Those looking for marketing, public relations experience on their resumes. ✓ Those looking for administrative or administrative support experience on their resumes. ✓ Political Science students excited by the cause or those needing a political science related activity for course credit or extra credit. c. Talent brought to us by recruiters. (Gratis, when possible; compensated, when necessary.) 4. Begin Building Email and Postal Mailing Lists

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Immediate Objectives First 90 Days Continued 5. Begin Distribution of Regular Newsletter a. Email (as many recipients as possible) b. Paper ( to the extent r that r eturn on cost is adequate ) 6. Retain Cost Effective Specialty Resources a. Technology Support b. Web Development and Software Engineering c. Marketing d. Public Relations and Publicity e. Fundraising f. Administrative and Administrative Support g. Social Media

I T ’ S N OT J UST THE N EWS M EDIA THAT M INIMIZES E LECTION F RAUD Politicians who have been in Washington for a few ye ars get numb to the seriousness of voting fraud. It’s like living next door to a garbage dump. Eventu ally, the smell isn’t such big deal. You get used to it. Even former U.S. House Speaker, Paul Ryan, recently downplayed the importance of Wisconsin government officials ignoring state election laws in 2020. Ryan recently referred to the violations in Wisconsin as “ mischief” and “ shenanigans .” Here is how Collin’s Dictionary defines those two words: ▪ Mischief : “ Playing harmless tricks on people or doing things you are not supposed to do.” ▪ Shenanigans: “Slightly dishonest or immoral behavior especially when you think it is amusing or interesting.” Our Foundation must convince respected and influential leaders like Ryan that any level of tampering with election laws is more than harmless mischief. Even if only a few citizens have their vote nullified by “shenanigans” it is serious crime that needs laws that result in meaningful deterrence--backed by certain law enforcement.

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Financial Projections 1. Executive Summary a. Gross revenue is defined as total received in donations, grants, and other revenue. ▪ During Year One, the Foundation will maintain a cash reserve equal to 20% of Gross Revenue. ▪ Beginning in Year Two the Foundation will maintain a cash reserve equal to 20% of the prior year’s Gross Revenue or 20% of the current year’s revenue, whichever is greater. b. Surplus Revenue is defined as revenue that exceeds both budgeted expenses and funds required to meet cash reserve. Example below: TOTAL REVENUE LESS: Budgeted Expenses EQUALS: Surplus Revenue available to be distributed to targeted states c. Expenditures of Surplus Revenue will be based on the following: --Input received from State Chairpersons. --Concurrence of the Board of Directors. --Priority given to the states where additional resources will have the most immediate impact on the state th state passing law that conforms to FEAP principles. d. Revenue from Email Marketing, Direct Mail, Telemarketing and Special Events expected to increase in Year Two as awareness, donor base, and repeat donor base expands. e. Initial expenditures on general counsulting, hardware, and software wil decline in Year One versus Year Two, 2. Projected Year One and Year Two Financial Statements (See Next Page) 3. Estimated Startup Expenses (See Page 26)

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Financial Projections , Continued ... Year One and Year Two

The Fair Elections Foundation

INCOME

EXPENDITURES

Y EAR 1

Y EAR 2

Y EAR 1 Y EAR 2

Donations/Direct Mail

$500,000 600,000 100,000 150,000 5,750,000

$1,200,000 1,800,000

Marketing Software/Web Dev $350,000

$150,000 10,000 150,000 600,000 1,000,000

Donations/SocMediaEmailWeb Donations/Crowdfund Sites Donations Broadcast & Print Donations/Person to Person

Marketing Consulting Marketing Contractors

30,000 100,000 400,000 400,000

100,000 400,000

Web Advertising

4,500,000

Broadcast & Print Advertising Direct Mail Postage, Fees, etc.

Previous Donors

25,000 50,000 100,000 60,000

100,000 100,000 150,000 100,000

25,000 40,000 200,000 75,000 40,000 100,000 30,000

40,000 10,000 300,000 125,000 70,000 100,000 35,000

Unknown Referral Source Regular Membership Dues Merchandise Sales(Less COGS)

Fundraising Consultants/Contractors Event Venue Rentals &Expenses

Travel and Mileage

Other Income

4,000

10,000

Meals and Entertainment

T OTAL I NCOME B ALANCE S HEET

$7,339,000 $8,460,000 State Chair Expenses ($20,000 times 5)

Y EAR 1

Y EAR 2

Director Fees, Travel & Meeting Exp Admin Payroll & Contract Labor

ASSETS

450,000 550,000

Operating Cash on Hand $ 50,000 $

50,000

Occupancy Costs

40,000 100,000 30,000 20,000 20,000 50,000 20,000

60,000 30,000 40,000 40,000 25,000 75,000 20,000

Cash Reserve

964,000 30,000

1,006,000

Admin General & IT Equip/Software

Tech Hardware and Software Assets Cost Value/Mailing Email Lists

50,000 10,000

Office Supplies Postage/Shipping

5, 000

Total Assets 1,024,000 1,116,000

Accounting

LIABILITIES

Legal (Allowance) Other Expenses

Accounts Payable

50,000 10,000 20,000 80,000

50,000 10,000 25,000 85,000

Notes and Other Payables

Surplus Spent in Select Targeted States

3,855,000

3,684,000

Other Liabilities Total Liabilities

Surplus to Cash Reserve ( 964,000) ( 42,000) T OTAL E XPENDITURES 6,375,000 8,418,000

NET ASSETS

NET INCOME $ 964,000 $ 42,000

$ 944,000 $1,201,000

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© 2021 The Fair Elections Foundation

Financial Projections Continue d... Estimated Startup Expenses

The Fair Elections Foundation

P ROJECTED E XPENSES F IRST 90 D AYS

E STIMATE ✓

Procurement of Documentation for incorporation within the State of Michigan to establish EIN & 501(C)3 designation with .IRS $ ..

0 ✓

Preparation of Business Plan

0 ✓ 0 ✓

Domain Registrations: F AIR E LECTIONS F OUNDATION .O RG ;.F AIR E LECTIONS F OUNDATION .C OM

Initial General Fund-Raising Assistance and Consulting Initial Broadcast and Print Media Consulting Initial General Email Marketing Consulting Initial Consulting on Special Events Effectiveness Initial Consulting on Public Relations and Publicity Strategy

15,000 4,000 10,000 5,000 5,000 100,000 50,000 25,000 15,000 25,000 12,000 65,000 1,500 50,000 10,000 20,000

Development of Web Presence for E-Marketing, Ecommerce, Social Media, and Search Optimization Creation and Production of Promotional Material and Imagery for Printed Materials, Advertising and Web Presence Initial Printing: Business Plan, Brief Printed Handout Material, Business Cards, Newsletter, etc.

Temporary Event Venues and Associated Costs for Events

Domain Hosting and Support Yearly Cost

Initial Board Meetings, Travel Reimbursements, Director Per Diems, Meeting and Meeting Room Costs.

Travel and Mileage for Initial Face-to-Face Fund Raising

Administration

Startup Payroll and Contract Labor

Rent, Utilities, & Other Occupancy Costs for Workspace as .Needed

Administrative IT and Communications

Office Supplies and Equipment

4,000

Postage, Shipping, Etc.

10,000 5,000

Accounting

Legal and Professional Fees Allowance 10,000 T OTAL E XPENSES F IRST 90 D AYS $ 441,500

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© 2021 The Fair Elections Foundation

Appendix The 10 F AIR E LECTION A SSURANCE P RINCIPLE S (FEAP) and Affirming Practices … . 28-34

About the Executive Director ………… . ……………………………………………...… .... 36

America’s Founding Fathers, Our Inspiration …… . ………………………………...… .... 37

Details on Competitive Organizations …………………………………………...……… ... 38-39

Why Political Scientists Are Not A Lot of Help ……………………………………… . ….. 40

America’s 10 Most Gerrymandered Districts in 2020 …………….……...……….…....... 41

Gerrymandering Lite: An Essay on “Independent Redistricting Commissions”… ........ 42-44

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© 2021 The Fair Elections Foundation

Notes on FEAP Principles and Affirming Practices (Pages 28-34) ▪ The Foundation does not write state election laws. The practices listed next to each FEAP principle on pages 28-34 are examples of practices that would affirm a state’s commitment to FEAP. ▪ FEAP Certification of a state’s election laws by T HE F AIR E LECTIONS F OUNDATION is based on the text of a state's election law in its ent irety. Certification is granted to a state’s election law upon a majority vote of the Foundation’s Board of Directors . ▪ To be certified, state’s election law must equally affirm every FEAP Principle. When provisions in a state’s election law affirm the state’s f idelity to one FEAP principle but diminish th e state’ s commitment to one or more other FEAP Principles, state laws must be amended to give equal affirmation to each of the Principles in question. ▪ To be FEAP Certified state, election law must recognize that law election fraud at any degree degrades a state’s election integrity. Therefore, any violation of state election law, at any level, must be considered by the state to be matter of serious importance. State law must provide criminal penalties sufficient to deter any person from violating any of the state’s election laws regardless of the scope of the violation and regardless of whether the violation did or did not impact the result of an election.

▪ Maintaining the confidentiality of every citizen’s ballot throughout the process including during any recount process. ✓ Because private in-person voting poses the lowest risk of ballot not remaining confidential as well the lowest risk of a vote being influenced or interfered with by another person, mail-in voting, shall be restricted to citizens who specifically request a mail ballot because they are disabled or outside the state, or otherwise have a bona fide inability to cast a ballot in person during designated election day hours. ✓ No person inside a polling place or within 100 feet of a polling place may advise a voter who ✓ or what to vote for, or request of the voter who or what the voter is voting for.

© 2021 The Fair Elections Foundation

28

▪ No ballots submitted in any other manner other than at a polling place during voting hours or by mail with an applied for and approved mail- in ballot. ▪ Only p ersons allowed in a polling place while election activity is taking place: ✓ Election Judge or Clerk, ✓ Authorized Polling Place or Counting Center Watcher, ✓ Secretary of State staff members specifically authorized by Secretary o f S tate ✓ An election official delivering election supplies ✓ The top county law enforcement official in that county ✓ An inspector duly authorized by the state ✓ A person admitted to vote ✓ A child under 18 with a parent who is in th e polling place to vote. ✓ A person admitted solely for the purpose of assisting a legally disabled person. ✓ A Poll Watcher authorized to monitor the voting and ballot counting processes . ▪ Only persons allowed inside a counting Center with unsealed ballots present: ✓ Counting Center Manager ✓ Tabulation Supervisor and Staff ✓ The Presiding County Election Officer, Judge, Supervisor or Clerk. ✓ Authorized Watchers ▪ Exception for voting system technicians: ✓ Allowed in either a Polling Place or a Counting Center for the purpose of inspecting or repairing a voting machine or >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44

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