Fenestration Digital Magazine edition 12

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ISSUE 12: FENESTRATION DIGITAL MAGAZINE

F E N E S T R A T I O N D I G I T A L

CLIPPINGS AND MUSINGS JUNE 2019 - HELEN DUVAL

Insurance companies today dictate that security is tighter than ever with modern 5-lever mortice locks now installed to meet stringent insurance requirements. We know how important security reviews are these days with companies such as Yale, Mila and Avocet tackling the threat of lock-snapping, which has become an increasing concern over recent years. Secured By Design safety guarantees continue to be important to both installers and homeowners, as combating burglaries and preventing crime is a priority in these challenging times. Although technology is advancing at a rapid pace it would be easy to think that we are safer, yet we regularly see statistics regarding burglaries and break-in crime on the increase. Fortunately, trained locksmiths can perform master re-keying on homes or business complexes but surely it has to be about educating homeowners and landlords to ensure that security is reviewed regularly?

We are told, that whether old or new, if a burglar is determined that they can force their way into properties and buildings with ease, via all the weakest spots. So where are the weakest parts of our homes? For a lot of consumers evaluating locks is never considered until something awful has happened, so it may be wise for compulsory reviews to be introduced by both insurance and mortgage companies. Regularly replacing old locks would make a lot of sense all round. How do we make sure that people with smaller budgets can also protect everything they hold most dear — perhaps that is something that should be a focus for the innovators? As the digital world starts to take more control over our security, mobile apps are providing a lot of answers, whether through clever technical coding linked to our iphones or useful directories such as the mobile friendly MLA website.

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Timely tips are always useful whether it’s for installers, builders or consumers. Like any other product, traditional door and window locks do eventually wear and fail over a period of time and at some point it may not be as easy to turn the key. For the elderly this can be a really problem. It is also ad-visable for homeowners to remember when moving into a new home, that there could be a lot of copies of keys with previous owners relatives, friends or even care workers all having their own copy. As we are all homeowners, feeling vulnerable leaves each and every one of us extremely uncomfortable, particularly when trying to protect our most precious belongings, so it’s very reassuring to know that quality locksmiths are still around to help us protect all our nearest, dearest and our highly valued possessions. Equally responding to the challenge of keeping the weaker and more vulnerable in society safe has slowly become more and more important to all of us. Good design principles are making a noticeable difference in the construction sector, with a variety of specialist and improved care housing having been introduced into design for the elderly. Looking to the future of home design, the idea of robotics is not such a fantastical idea, as they are becoming increasingly popular as a viable household concept. Their potential to be adapted and used in a wide variety of security and surveillance applications is extremely appealing to more and more homeowners. Naturally, everyone wants their home to be safe and secure yet still only a small percentage of homeowners own a home security system. Wireless technology has blown home security wide open. Property owners and renters can now invest in systems that offer functionality at realistic costs. From connected cameras to smart sensors as well as complete home security systems, or simple all-in- one devices, there are many options around today that provide peace of mind for the right price.

Technology now has its place in our every day lives even if almost as soon as one thing is on the market, the next trend is being introduced, we are gaining more advantages and benefits to make us feel secure. At the moment wireless locks are popular with homeowners and for modern offices. E-keys on iphones, which you can send onto family and friends enables them to let themselves in are increasingly popular. Doors that can record, lock and unlock remotely, wherever you have wifi access are now being advertised on mainstream television. There are of course risks, with some homeowners having concerns about trusting digital security, and its technological capacity when safeguarding their most valued possessions. Hacking of course will be a concern, although this vulnerability probably lies with the consumer’s internet provider rather than the lock. According to some manufacturers the protection focus on these products should be via the home router with rigorous network management and regular password maintenance undertaken. So for those who prefer the more traditional avenues of lock and key protection it is equally important to remember that everything in this world does have a lifespan. It is easy for homeowners to forget that all things need maintenance and checking - locks are no exception. In fact they are probably one of the most important things to remember to inspect. A pertinent reminder to homeowners could always be useful. Locksmiths advise us that it is important to know when to replace locks, as it could save homeowners a lot of heartache and financial loss should a burglary occur. For manufacturers, it is always good to remind installers about the importance of reviewing existing or old locks, not just from a sales point of view, but for referrals and new business.

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F E N E S T R A T I O N D I G I T A L

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ENERGY EFFICIENT CURTAINWALLING PROJECTS ON THE RISE

As the world progressively moves forward technologically, and at a frantic pace, the ability of machines to restructure many different market sectors is becoming increasingly important. Today manufacturers must become more efficient as performance, energy efficiency and speed of delivery are priorities across the construction sector. In relation to materials, the pressure is on manufacturers to find faster and easier ways to accommodate and produce the new innovations in glass, in as short a time as possible. Increasingly unique, new methods of improving the performance of commercial buildings quickly become the new must have for designers and architects. Accommodating the green appeal is now important with natural light and mental health being closely associated with it in respect of occupants.

Increasingly there is a desire to incorporate supersized jumbo glass sheets into new commercial projects with architects expanding their visions as they aim to take buildings higher and higher. Glass buildings such as The Shard, The Gherkhin and even planned new buildings such as The Tulip, which at 1,000ft (305m) would become the second tallest skyscraper in western Europe and will feature a viewing platform with rotating glass pods; all of these structures are contributing to the growing need for glass as a main material. The innovative designs have a ‘double skin’ of glass that helps to manage the emissions from these buildings which is a key consideration for architects.

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This type of glass is truly coming into its own in commercial projects as energy efficiency is utilised to create a truly comfortable experience for occupants and a striking overall finish which attracts a lot of attention and earns the building money. The desire to experience life at a higher altitude is becoming extremely popular both as a dweller and a visitor. These glass giants reap in vast amounts for the restaurant, bar and shop owners who see the value in high-rise, passing trade. The future is constantly shifting but it will be dominated by climate change and legislation to combat its effects. Sustainability is clearly in focus and companies are now prepared to pay that little extra to protect the environment and the people on the inside through intelligent building design.

As well as the positive effects gained from natural light, larger glass panels give a building a striking overall aesthetic. Distinctive designs that incorporate jumbo sized panels demonstrate that designers are now capitalising on glass as a material with environmental issues and product durability key priorities. With sustainability becoming the ‘norm’ in concept design, green building requirements are now exceptionally important. As our buildings become ‘smarter’ the digital intelligence of new projects is also being incorporated as a priority to ensure people can enjoy the space, not just to live in but also to work. High performance glass, solar control and a variety of tinted glass options now available demonstrate clear benefits, as open views and controllable internal temperatures give greater scope for designers.

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F E N E S T R A T I O N D I G I T A L

Long-lasting quality is our guarantee For almost 30 years Edgetech has provided customers throughout the world with reliable and innovative insulating glass products they can build their business on. We’re so certain our products are the best- in-class that we guarantee them, extending a Super Spacer ® unit warranty to 20 years, if service requirements are met.

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T: 02476 995841 www.edgetechig.co.uk E: [email protected]

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IS IT TIME TO MARTECH YOUR BUSINESS?

Understanding business needs and creating an excellent Martech strategy is considered too much of a technical maze for some, but it is fast becoming the way to improve the potential of a business. Martech, or marketing combined with technology, is the new way to take a business forward in today’s modern commercial world. Harnessing technology to improve and achieve new marketing goals is now being applied to major initiatives, efforts and tools in many business sectors as they are adapted to harness technology. With a broader and faster reach it’s a new marketing journey that is enhancing brands and reaching new target audiences. According to recent reports, there are currently around 7000+ technological marketing options (martech) out there to choose from which is quite a daunting number, particularly if you are unsure of all the technology at your disposal. More importantly evaluating exactly how it can benefit your business is a bigger conundrum.

Marketing managers are having to get to grips and be successful in a multichannel technological marketplace. That’s not just about doing the job, it’s also about guaranteeing success in an already fiercely competitive sector, so knowing which technical tools to use to build a brand is absolutely vital. Being able to understand a business from the inside is critical for external agencies - giving a customer a strong voice now is so much more than PR and advertising. Martech heartbeats are essential to keep a company at the highest competitive level. Understanding a company’s challenges and delivering the right marketing solutions is vital. Artificial Intelligence (AI) and its capacity to learn and adapt so quickly means that marketing has an almost infinite reach through Martech developments. The pace at which we can allow it to grow is probably limited by human aspects as evaluation and benefits will always be high on the list of any company’s advancement.

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As the role of marketing changes it is now a good idea to evaluate the whole Martech approach to building a business that wants to keep pace and prepare for a technological future - know your markets and where they are heading. Is your Martech being developed to just make sales or is it tied in to the whole website/customer experience that will build a brand? Martech alone, irrespective of how quickly AI develops, cannot be the sole route to transforming a business and making it profitable. It remains a blend of tried and trusted methods that work for an individual company and its all important customers. The marketers you use need to be creative and quick thinking as they adapt to the technological advancements that are occurring right now as a business grows. Things, if anything, are about to pick up speed and marketing teams and the culture associated with strong campaigns must be prepared for the digital transformation that is happening so quickly today. Technology has its place in the marketing world as it enables faster communications but translating that into profitable business terms is essential to understand.

Adapting what we can learn from Martech is very important particularly if it involves customer experience. Being totally reliant on AI will not give a real identification of user needs as each one will be different, but developing systems and apps that can supply quotes or ordering solutions will give >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52 Page 53 Page 54 Page 55 Page 56 Page 57 Page 58 Page 59 Page 60 Page 61 Page 62 Page 63 Page 64 Page 65 Page 66 Page 67 Page 68 Page 69 Page 70 Page 71 Page 72 Page 73 Page 74 Page 75 Page 76 Page 77 Page 78 Page 79 Page 80 Page 81 Page 82 Page 83 Page 84 Page 85 Page 86 Page 87

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