FMN | December 21st, 2020

Vol. 22 No. 26 An N.V. Publication Market News FLEX Serving The Flexographic Printing Industry For More Than Two Decades ®

December 21, 2020

Consumers Remain Eco-Friendly

FPA, PSI Reach Agreement

The Flexible Packaging Association (FPA) and the Product Stewardship Institute (PSI) announced an agree- ment on eight legislative elements of an extended producer responsibility (EPR) bill for packaging and paper products (PPP). Shared Vision This shared vision for a packaging EPR program that includes flexibles was developed through a year-long dialogue designed and facilitated by PSI. The FPA/PSI dialogue marks the first time in the United States that producers of flexible packaging, state and local government agencies, envi- ronmental groups, and recyclers have collaborated to develop a legislative framework for packaging EPR. “Flexible packaging has many attri- butes that make it environmentally preferable, but it has limited opportu- nities for collection and recycling at its end-of-life,” said Alison Keane, Esq., IOM, CAE, and President and CEO of the FPA. “FPA needed a platform to educate policy-makers and ensure

by Greg Kishbaugh

T he packaging industry, like the economy as a whole, has strug- gled with the grim year that was 2020. And although consumers have

suffered numerous setbacks and challenges, as well, their commitment to sustain- ability seems unwaver-

ing.The Avery Dennison Market Research Team has analyzed the trends affecting the market and how those trends will play out in 2021.

First of all, Avery Den- nison feels that demand for sustainable packaging is continuing to grow. In the consumer packaged goods indus- try,according to the Harvard Business

Review,between 2013 and 2018,50 percent of growth came from products marketed as “sustainable.”Yet, these products represent- ed only 16 percent (approximately) of the category. In fact, products marketed as sustainable grew five times faster than those that were not. In 90 percent of consumer packaged goods categories, products marketed as sustainable grew faster than their conventional counterparts. Products such as milk, yogurt, coffee, salty snacks, and bottled juices had the largest share — 18 percent — of sustainably mar- keted products. Laundry detergents and floor cleaners had less than 5 percent of that share.

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Avery Dennison Advances Sustainability Actions In 2020 Avery Dennison Corporation has announced a series of recent actions that further acknowledge its acceler- ated sustainability efforts, ending the year with contin- ued progress against its 2025 sustainability goals and re-committing to its role as a sustainability leader with- in the global value chain. Last week, the company reportedly received im- proved scores on its transparency and actions on cli- mate change, water, and forests by the Carbon Disclo- sure Project (CDP). CDP operates a global disclosure system for investors, companies, cities, states and re- gions to manage their environmental impacts. Avery Dennison earned an A- on Forests and scored a B for Climate Change and for Water Security. This achievement follows decisive positions taken in 2020 on transparency, human rights, and climate change. The company’s actions include: • Defining Environmental, Social, and Governance (ESG) policies and metrics as part of its ESG Download to clearly link sustainability to the company’s business strategy. • Publishing a policy on Human Rights, upholding the fundamental principles and requirements of basic hu-

Eco-Friendly (Cont’d from Page 1)

Secondly, shoppers report positive feelings when choosing products from companies whose packag- ing aligns with their sustainability practices. Accord- ing to EcoFocus, around two-thirds of consumers have positive feelings toward packaging that is either recyclable, made from recycled materials or renew- able resources, biodegradable, compostable, or plant- based. Numbers were slightly higher for millennials, but baby boomers also scored above 50 percent in all these categories. When asked which packaging material seemed ex- tremely or very eco-friendly, consumers rated glass bottles and jars highest, at 54 percent. Various pa- per-based packaging types followed, and then alumi- num cans. Plastics generally ranked lowest. Reports also show that consumers are willing to pay more for sustainability. According to Evergreen Packaging, more than 50 percent of consumers say they would pay extra for goods that are environmen- tally friendly.Almost two-thirds of millennials say that they’d be willing to spend more for such products, compared to 38 percent of baby boomers. Nielsen projects that consumers will spend $150 bil- lion on sustainable products by 2021, up from $135 billion in 2019.

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Printing, Packaging Industry Shows Support For STRIPE All Printing Resources (APR) has become the fifth industry sponsor to support STRIPE, a novel virtual online educational tool for the package printing indus- try developed by the Sonoco Institute of Packaging Design and Graphics at Clemson University.APR joins other STRIPE sponsors, which include Poteet Printing Systems, Harper Corporation, Anderson & Vreeland and the Flexographic Technical Association. STRIPE was initially developed as a virtual reality tool for print training and recruitment in 2018. Shortly thereafter, Sonoco Institute staff began showcasing it live at trade shows across the country to gauge inter- est. It gained momentum and in 2019, FTA became the inaugural sponsor of STRIPE VR. Going Online When the COVID-19 pandemic hit early in 2020, the Sonoco Institute pivoted STRIPE VR to become acces- sible online through a web browser. Co-branded STRIPE Online, development of the browser-based tool has progressed tremendously with the help of critical feedback from sponsors and educa- tors in the field. Student interaction with the beta version of STRIPE Online will continue on, as it is planned to be utilized as the main platform during the annual Phoenix Chal- lenge flexographic press competition taking place virtually Spring 2021. To date, the platform has been shared with around 34 educators who have helped make recommendations on its development for use in the classroom. “Our hope is to be able to share this tool with uni- versities, technical colleges and even career centers at high schools so that more students will be able to get acquainted with flexographic printing,” said Bobby Congdon, assistant director of the Sonoco Institute. Slated to launch early in 2021, the STRIPE develop- ment team is also working to implement a wide-web, central impression press alongside the current inline, narrow-web press for expanded flexographic training. Fortis Solutions Group Acquires Kala Packaging Fortis Solutions Group LLC has acquired Kala Pack- aging, based in Orem, Utah. Kala Packaging is a print- er of pressure sensitive labels and flexible packaging. Offering variable content printing, anti-counterfeit and security solutions, and food safe flexible packaging in- cluding pouches, Kala serves the food and beverage, health and beauty and nutraceutical end-markets.

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Global Graphics Enters Deal To Acquire Hybrid Software Global Graphics has entered into a binding condi- tional agreement with Congra Software for the pro- posed acquisition of the entire issued share capital of Hybrid Software Group from Congra. Hybrid Software is a group of software development and marketing companies focused on enterprise soft- ware for the graphic arts industry, with a strong fo- cus on labels and packaging. It is registered in Luxem- bourg and has subsidiaries in Belgium, Germany, Italy, France and the United States. Hybrid Software’s two main product lines,Cloudflow and Packz, offer native PDF workflow and editing, vari- able >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16

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