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November 2019 Marketing & Communications update
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MARKETING & COMMUNICATIONS UPDATE November 2019
Contents
Blogs Social
Videos Events Awards Case studies Press Accord creative CSR MMA
BLOGS
Blogs
3
Accord news articles
1,325 pageviews on the blog page
SOCIAL
Month
Impressions Engagements Link Clicks
Followers
October
12,000
320
210
3600
November
10,071
337
213
3,643
Variance
16.1%
5.3%
1.4%
1.2%
Although impressions have decreased this month, engagements are still growing, which means we are reaching the right people and they are interacting positively with our posts. Our follower count is also still increasing, with 43 gained over this month alone.
Accord Main Profile
Month
Impressions Engagements Link Clicks
Followers
October
31,600
365
24
4,339
November
28,017
340
30
4,343
Variance
11.3%
6.6%
25%
0.1%
Accord North
Month
Impressions Engagements Link Clicks
Followers
October
15,500
227
16
1,714
November
10,646
192
7
1,724
Variance
31.3%
15.4%
56%
0.6%
Accord’s main Twitter profile has had a marginal decrease in impressions, which explains the slight decrease of engagements. This is probably due to blog content being posted slightly later than usual this month, meaning less shared content. Accord North mirrors this pattern, with impressions, engagements and click-through all marginally decreasing. However, our follower count continues to grow.
Month
Impressions
Engagements
Followers
October
2,799
111
746
103
November
2,892
747
Variance
3.3%
-7.2%
0.13%
Instagram has seen a drop in engagements this month, but this is a very marginal decrease compared to the previous month. Overall, Instagram appears to be performing quite consistently as a channel each month.
Month
Impressions Engagements Link Clicks
Followers
Facebook has seen a decrease in impressions this month, but engagements and click-through have not suffered as a result of this, which demonstrates that the content we are posting is reaching the right audiences.
October
4,309
162
12
667
November
3,715
231
23
670
Variance
13.7%
42.5%
91.6%
0.44%
VIDEOS
Videos
Accord Marketing: Marketing Agency of the Year (TTMAs 2020)
Accord Marketing: Digital Agency of the Year (TTMAs 2020)
Click the screens to watch the videos
EVENTS
ABTA Adventure, 19 Nov 2019
John Corellis 10-minute speaking session
Held at Japan House, Kensington, in front of 95 delegates
Feedback score of 4.40
Headline sponsor
Click below to view presentation
Click above to play video
CLIA River Cruise Conference, 10-11 Nov 2019
Held at Movenpick Hotel, Amsterdam
Logo on the screen throughout the conference sessions
Branding on conference emails and collateral
Headline sponsor
Events Attended
4 th - 6 th Nov
Reed Exhibitions
World Travel Market
All Day
ExCeL, London
Keith & John
5 th Nov
Encore Tickets
Encore WTM Party
20.00 onwards
Café de Paris
John
6 th Nov
TTG
WTM Closing Party
20.00 onwards
Tropicana Beach Club, London
Keith
7 th Nov
Clear Chanel
On the Record
16.00
HOME, Manchester
Amy & Lewis
8 th Nov
DCM
2020 Cinema
09.00 - 12 Noon Everyman Cinema, Manchester
Luke
9 th - 11 th Nov
CLIA
River Cruise Conference
All day
Movenpic Hotel, Amsterdam
Keith & John
14 th Nov
Jacobs Media
Travolution Awards
18.30 onwards
Hilton London Bankside, London
Maria & Pri
14 th Nov
Channel 4
Nations and Regions Upfroint
16.30
Albert Hall, Manchester
Amy & Lewis
15 th Nov
UK Inbound
UKinbound Welcome
17.00 – 21.00
Café Rouge, London Bridge
John & Sal
Keith, John & Mark L
19 th Nov
ABTA
Adventure Conference
09.30-18.00
Japan House, London
20 th Nov
Prolific North
Nostalgia in Advertising
18.00 – 21.00
Prolific North, Manchester
John
Alliance Manchester Business School, Manchester The Point, Lancashire Cricket Club, Manchester
21 st Nov
Prolific North
Northern Growth Forum
09.00 – 13.00
John
21 st Nov
Prolific North
Northern Marketing Awards
18.30 – 2.00
John & Lewis
27 th Nov
UK Travel Awards
British Travel Awards
18.30 onwards
Battersea Evolution, London Sally, Maria, Jas + others
AWARDS
Awards
Won:
Travolution Awards:
• Digital Campaign of the Year, Discover the World
Awards
Submitted:
Travel Marketing Awards:
• Marketing Agency of the Year , Accord • Digital Agency of the Year , Accord • Best Search Campaign , ROL Cruise • Best Brand Relaunch , CV Villas • Advertising Campaign of the Year (Under £250K Media Spend), Discover the World
• Agency Rising Star, Oli Moore • Agency Rising Star, Alex Newlin • Agency Rising Star , Daniela Bagatti
CASE STUDIES
Case studies
Kolibri branding case study added to Creativebrief and Drum Recommends.
PRESS
Press
Press releases created: Formidable 40s white paper released Featured in:
Travel Weekly Prolific North
ACCORD CREATIVE
Accord creative: brand refresh launch
58 hero A montages created and approved 90+ documents have been updated and rebranded 31 Microsoft Office templates created and live 74 coupons produced and uploaded to The Hub 22 desktop wallpapers designed and activated 15-second looped screensaver created and activated 13 business cards designed and printed 4 printed and digital creds books 4 pitch presentation templates created 5 social media banners created and uploaded 15+ other brand deliverables
Click above to view guidelines
Accord creative: brand refresh launch
Accord creative: November collateral
3 new business presentations 3 general presentations 3 social themed animations 8 award-supporting documents 23 marketing brand pieces
Click above to play animation
CSR
CSR
London
West
North
Ongoing tuck shop and fantasy football league
Ongoing tuck shop and fantasy football league
Ongoing fantasy football league
Christmas-themed 'After-Hours Cocktail Night' held - £169 raised
Accord Olympics: Paper Aeroplanes
Monthly board game night
Digital pro bono support
arranged (Google charity grant application)
Ongoing pro bono support
MMA
MMA
2 updates to Members page Email newsletter arranged
Mark Lewsey Head of Marketing