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... CONTINUED FROM COVER

many think their business is different … it’s b.s. The fundamental laws and need for the right structure don’t change based on your niche. It’s almost laughable when you think about it — because you’re a dentist and I run a marketing agency, the laws of achieving success are different? Of course not. Future Bank: Most entrepreneurs who are playing the game are only playing for a win today; they have little focus on the future. I understand if you’re trying to lift your business off the ground and still figuring out how to get a paycheck (aka playing for today), but as soon as you can, you need to be making deposits in your future bank. Your future bank is made up of the business

decisions you make, resources you deploy, and relationships you build and nurture that may not have a pay off immediately but have a good chance of paying off in the future. Every entrepreneur has a future bank, and every entrepreneur makes deposits and withdrawals. Unfortunately, most entrepreneurs make very few deposits and execute massive withdrawals in the forms of debt, burned bridges, emotional reactions to business situations, etc. Personally, I love to make deposits in my future bank. To date, many of my most profitable relationships and opportunities have come from deposits made years ago that grew into massive payoffs. 4. Focusing on New Customers’ Growth: To me, this is the fun part of business. We all need to come up with marketing campaigns that attract sales A good place to start when evaluating this section is by asking these questions: What assets do you already have? How well are they working? What do we do with leads that don’t convert right away? Who is responsible for closing the deals? What is their success rate? I could go on, but asking yourself these questions is a good start for one of the most fun areas of your company to work on. 5. Building a Team: If you want to grow a big business, you have to have a team. How you take care of that team, manage them, grow them, and compensate them — both with traditional compensation and extra perks — can have a massive impact on your overall success. Don’t forget, happy employees make happy customers, and happy customers make happy shareholders. 6. Being the CEO: Being the CEO, even if you’re the only employee, is a huge role that is in constant flux. If you don’t focus on yourself personally and professionally, your business will stall out. –Shaun opportunities. We then need to have a process for engaging with, nurturing, and turning a percentage of those leads into new customers.

having a good experience and want to stay and reorder is literally step one in having a successful business. 2. Understanding the Laws and Structure of Business: We’re all familiar with scientific laws, but for some reason, we think business doesn’t have its own set of laws. That is just silly. Business success really is formulaic, and you can’t think you’re simply going to break a law of business and be successful. It would be like trying to defy gravity; chances are very high that you will fail. So, why do entrepreneurs try to violate the laws of business and expect to win? Once you know the laws of business, you simply need to put the right structure in place to maximize your success. Of course,

3. Making Deposits in Your

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FEELING OVERWHELMED PERSONALLY AND PROFESSIONALLY? MY SIMPLE SYSTEM TO COPE BUSINESS HOW-TO

Priorities — These are important things that need to be done in the near future. For example, if I have a new marketing campaign that needs to be ready in two weeks, I would list that under priorities. Systematize — Here I list anything needing a new system to make sure I (or someone else) get this repetitive item done each day, week, or month. Once I have a system in place to complete a repetitive task, I document the process and add calendar reminders (if it’s a task for me) to make sure I don’t miss doing the task. By creating a system and setting a reminder in my calendar, I can mentally cross it off and get near-instant stress relief from this task. Fix — In this area, I list problems to be solved, typically urgent in nature or just things that are annoying me, that I need to fix to make my life easier. Many times, these tasks can be urgent, but not always. For example, I may need to fix a system or update a training. I may even list personal items, like updating the code on my garage door keypad. To-Do — Finally, these are typically small tasks that just need to be completed — simple things like returning an email or writing an article. The list may also include other miscellaneous personal or professional items. Once I have my list done, I go through and create sublists under each item. These are the smaller tasks I need to do in order to complete the larger task. I then look over my list for any items I can delegate to someone else. This is a nice way to gain some leverage. By using this format to organize everything I need to get done, I’m able to get clarity on what needs to happen, make a plan to get it done, and finally see my progress as I complete tasks, which gives me a sense of accomplishment. I’ve found that when I’m overwhelmed or stressed out, visually seeing my wins for the day really helps.

Do you ever find yourself overwhelmed in life? You have too many things to do and too many projects left incomplete. Maybe your personal or professional life is causing you to lose focus.

I’ve had this happen to me many times, including recently. Though I found the solution that works best to get me out of feeling overwhelmed, I completely forgot about it until this morning when I woke up at 3:45 a.m. and couldn’t get back to sleep due to all the open items on my mind. Here’s my simple system.

The first thing I do is make a list of all the items I need to get done. The list includes four areas where I categorize each item I need done.

Priorities Systematize Fix To-Do

–Shaun

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MARKETING HOW-TO YOUR ENTREPRENEURIAL SUPER WILL GIVE YOU AN EDGE OVER T

“Hiring The Newsletter Pro was one of the best marketing decisions I have made for my firm. Their customer service is great, and they deliver a great product. If you have a small- or medium-size law firm, I definitely recommend hiring them to increase your referrals from past clients and retain your current clients.” -William Underwood The Law Offices of William Underwood

In 2011, Shaun Buck was listening to a business training CD (yes, this was 2011) while he was stuck in traffic. The topic was the death of print. You can imagine how he must have felt hearing this proclamation after he recently started a print newsletter company. However, despite the apparent “death of print,” over the next several years, Buck turned The Newsletter Pro into an Inc. 500 company with year-over-year growth. In his newest book, “Stop Losing Customers: Transform your business, life, and profits by getting customers to stay longer, spend more, and cheerfully refer!” Buck reveals LEARN HOW T CUSTOMERS’ Shaun Buck Wants to Show Small-business owners have a major advantage over the big guys. If you see something you want or a direction you want to pursue, you can make changes in a matter of seconds if you really want to. In a large organization, it could take weeks, months, or even years to get everyone’s approval. One deal I recently finished up that involved a very large corporation stalled out due to just one person. We had verbal approval to move forward with the deal, but then it stalled. Nearly 18 months went by while this project just kept getting delayed, until, eventually, the person in our way got fired. Now the project is a major success. Firing with speed is a smart move for your business because it prevents these types of Among the superpowers small businesses possess — and a major reason why some entrepreneurs soar while others struggle, even in the same niche — is speed.

I was texting one of my mastermind members a few days ago, and he mentioned that ever since he fired some team members (who were either bad hires or had outgrown their positions), profits and sales began to soar, and among the remaining team members, morale was up. My mastermind member said he wished he’d acted a year earlier when we first discussed it. As an entrepreneur, you play a role in nearly every aspect of your business, which means you understand what’s going on inside your business more than anyone else. You know so much that you can trust your gut feelings when making business decisions — and if I‘ve learned one thing in my time as an entrepreneur, it’s that you should trust your gut. If you think someone needs to be fired or is simply the wrong butt in the wrong seat, you should trust your gut feeling and take action like my mastermind member recently did.

“Both my clients and I LOVE The Newsletter Pro! With just 10 minutes each month, my team at The Newsletter Pro creates fun, easy-to-read newsletters that provide my clients and prospects insight into my business life, and they add a personal touch that everyone appreciates. I get compliments and feedback on it monthly, and I couldn’t do it as professionally or as timely without The Newsletter Pro!” –Julia Lembcke URS Advisory

OUR BOOKSHELF

“My cover article was brilliant! A judge I send my newsletter to actually called our office after reading it. She couldn’t get through the article without a good cry — it was that powerful. And my mother, who the article was about, couldn’t drive home from the post office until she stopped sobbing. Dylan just does amazing work. His writing takes my spoken word to the next level and finds ways to convey the ‘between the lines’ messaging that gets lost so often when I try to write the articles myself. Superior product and great results every single time. Thank you to The Newsletter Pro. You certainly put the PRO into my newsletters.”

–Lee Berlin Berlin Law Firm

the philosophy that allowed The Newsletter Pro to thrive in a time

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OWERS THAT E COMPETITION! unnecessary delays. But speedy action is useful beyond just making employee changes at your company. If you apply that same speed to your marketing, you’ll find that you can engage in more campaigns and tweak them faster than your competitors down the street. Making those quick tweaks to your campaigns will allow you to figure out the winning formula much faster than your competitors. And as a result, you will grab more market share and grow bigger and better than your competitors could ever imagine. looking, but there’s a good reason that your decision-making speed is a huge advantage. For example, imagine you put out a marketing campaign at the same time as your competitor and get some okay results. Then, because your processes are faster than your competitor, you’re able to adjust your campaign three times before Don’t misunderstand me here: I’m not suggesting that anyone should be reckless and jump without

how hard they try, and that’s you. They can’t copy your personality, your company’s culture, or your relationships with your customers and prospects. Make sure you’re using your personality and letting both customers and prospects know more

your competitor has even looked at their results. More often than not, you’re going to win the marketing game because of your speed, and you’ll likely win your whole market.

Finally, there is one asset of your business that no other business can copy or steal, regardless of

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‘STOP LOSING NCE AND FOR ALL ou the Key to Year-Over-Year Growth

Have You Heard the Good News?

Romans 15:13 — “May the God of hope fill you with all joy and peace as you trust in him, so that you may overflow with hope by the power of the Holy Spirit.” 2 Corinthians 4:17–18 — “For our light and momentary troubles are achieving for us an eternal glory that far outweighs them all. So we fix our eyes not on what is seen, but what is unseen, since what is seen is temporary, but what is unseen is eternal.” Joshua 10:25 — “Joshua said to them, ‘Do not be afraid; do not be discouraged. Be strong and courageous. This is what the LORD will do to all the enemies you are going to fight.’”

stories into writing so you can learn from his failures and successes. Each chapter closes with action steps you can take to implement Buck’s ideas and grow your business. “Stop Losing Customers” shows you how to thrive as an entrepreneur in the relationship economy. You’ll learn how to decrease customer churn and employee churn, increase your bottom line, and make your job easier. As Buck says, “My goal is to turn you into a master relationship marketer.” If you’re ready to “Stop Losing Customers” once and for all and learn the strategies that have turned The Newsletter Pro into a successful company, grab your copy at TheNewsletterProBook.com/stop-losing- customers.

when everything else was turning digital. He shares his hard-earned, no-nonsense takeaways so you can use them to reduce churn and grow your business. In “Stop Losing Customers,” Buck delves into his philosophy that genuinely caring about the people you’re communicating with is the fastest way to grow your business. In fact, he explains why it’s the only way you can ensure your business’s success in today’s relationship economy, where business is built on each interaction you have with your customers. Revealed in this book are the formulas, calculations, and tactics to successfully map out the problem areas in your business so you can resolve them. Buck doesn’t beat around the bush — he’s taken the time to put his personal

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BUILDING RELATIONSHIPS TO HELP SMALL BUSINESSES SUCCEED.

208.297.5700

about your life. You should even consider letting them behind the scenes of your business for a bit. That way, your customers and prospects will feel “SMALL-BUSINESS OWNERS HAVE A MAJOR ADVANTAGE OVER THE BIG GUYS.” MARKETING HOW-TO CONTINUED ... Tracking >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10

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