Data Loading...
The Times: Final Pitch Deck
9 Downloads
160.83 MB
Twitter Facebook LinkedIn Copy link
RECOMMEND FLIP-BOOKS
The Dragon Group Pitch Deck
CODA 2020 – $2M INNOVATION CENTER EXPERIENCE Pittsburgh Yards Atlanta, GA Prince Hall Masonic Buildi
BottomLine Donor Pitch Deck
BottomLine Donor Pitch Deck Get In. Graduate. Go Far. We fight educational inequity by ensuring that
Pitch Deck v3
Pitch Deck v3 Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9
New Dev Custom Pitch Deck - Monica Fabbio
video Pre roll video + banner ads Print brochure Direct mail campaign Submit for digital packages Em
The Deck Book NA
16-33-254 havwoods.com 1-844-808-9663 New York Showroom and Head Office 151 West 18th Street, New Yo
The Deck Book
16-33-254 www.trekkerglobal.com [email protected] T. +44(0)1524 737000 Havwoods Limited Registe
The Deck Book Priced
16-33-254 www.trekkerglobal.com [email protected] T. +44(0)1524 737000 Havwoods Limited Registe
ADvantage SRBP Deck July 2022 - Final
Holiday YOY Tracking On Shelf Availability Collaborative Forecasting Inventory Management New Item L
Havwoods DE The Deck Book
UK; BÜROS deSIGneR: EWGA PROdUKT: HO504 TREKKER VULCAN 21 22 23 24 Die pflegeleichten Kompositdielen
The Sapphire Times June 2022
sapphire-utility-solutions. perkbox.com Three WE’RE LAUNCHING THE EMPLOYEE FORUM This month, we are
PROJECT TOMORROW
March 2023
www.marbleldn.com
CONTENTS
PG.3
MARBLE LDN INTRO
PG.4
CASE STUDIES
PG.9
AUDIENCES
PG.12
CREATIVE CONCEPT
PG.16
PARTNERS
PG.25
THE EXPERIENCE
PG.48
MARKETING & MEASUREMENT
PG.55
PROJECT MANAGEMENT
INTERNATIONAL ENVIRONMENTAL CERTIFICATE
SUSTAINABILITY IN EVENTS
ZERO TOLERANCE TO SINGLE-USE PLASTICS
WHO ARE MARBLE LDN?
WE GIVE EVERY CHANGEMAKER A GLOBAL VOICE
CASE STUDIES
2012 - PRESENT
2017
2018
NIKE X ASOS
2021
2020
2019
COGX
COGX
In 2019, Marble delivered CogX, the UK’s largest technology festival and the largest AI festival outside of China. We built on the success of their previous two events, while expanding the size and capacity of the technology festival to attract the nationwide recognition it deserves - and Marble won 2 awards as a result.
SERVICES: CREATIVE PRODUCTION, PROJECT MANAGEMENT, EVENT TECH,STRATEGY & COMMS
"I love working with the Marble team, every single one of them has that attitude we need to deal with both the stress and the joy that comes with an event of this size." - Tabitha, Co-Founder, CognitionX
COGX
Our 67-acre site in King's Cross catered for the 20,000 attendees (+400% increase on the previous year), whilst hosting 687 speakers (+129% increase on the previous year). In addition, we ensured the Global Goals (UN SDGS) were met throughout the festival, as this was a core part of the brief and the main focal point for CogX partner Project Everyone.
FOUNDERS FORUM 2021
SERVICES: CREATIVE PRODUCTION, PROJECT MANAGEMENT, EVENT TECH,STRATEGY & COMMS
As part of the government event trials, we delivered one of the first Covid safe conferences for Founders Forum. Working with them for the 4th year in a row, their annual gathering included global leaders, CEOs, entrepreneurs and rising stars, garnering a 192 million press reach and over 100 emails from guests with overwhelmingly positive feedback.
192 million press reach
6 stages
504 attendees
133 speakers
"We are so grateful that the Marble’s team successfully delivered a world-class event
for our world-class community." - Jesse, Head of Events, Founders Forum
COOL STUFF WE'VE DONE
Burning Man stages, various years
AUDIENCE
REPOSITIONING THE TIMES FOR A NEW GENERATION
Primary: Loyal Times & Sunday Times subscribers (46+) Secondary: Millennials (25-45) Tertiary: C-Suite Corporates
Current Social Audience
Location
Age
Gender
55-64 45-54 35-44 25-34 18-24
India
41.7%
WOMEN
Canada
26.2%
40%
MEN 60%
Pakistan
17.9%
Australia
14.3%
0
10
20
30
40
Percentage
Tap into new audiences to increase engagement rates & drive subscriptions
ENGAGEMENT RATE
SUBSCRIBERS Print / Digital
NON-SUBSCRIBERS
0.22% 0.001%
14.36%
SOCIAL FOLLOWERS
GLOBAL CONTEXT
The world is depressed. The last 18 months has been dominated by the Pandemic. And now there is the war in Ukraine. The climate crisis looms large. Disruption to supply chains is poignant. Energy prices are at an all time high. Every day there is a new and more pernicious challenge. And yet...
INSPIRATION
We believe in a more hopeful and optimistic future, one of potential and possibility, a future which shows how ingenuity, technology, invention and the imagination will set us on a brighter path. "We see the future not as something out of our control, but as something we can shape for the better" –
OBAMA
CREATIVE CONCEPT
Why does the future need to feel scary and discombobulating?
What if we could imagine a future which is more optimistic and life affirming? What if an event could play a powerful role in bringing industry and consumers together with a single goal of showcasing the making and invention that will ensure our future is happier and more hopeful?
It's time to rip up the rule book on what an ideas festival should look like.
THE FESTIVAL OF TOMORROW
The world's most optimistic festival of ideas and innovation
OUR APPROACH
Working alongside global pioneers and trailblazing thinkers, The Festival of Tomorrow will take visitors on an exhilarating journey into the future.
Central to its success will be our belief in the power of partnerships; our confidence that coming together with other brands and influencers will create an experience which is deeper and more fulfilling; more hopeful and optimistic.
OUR APPROACH
Our partners have been carefully selected to add seductive appeal to content pillars where The Times and Sunday Times have media authority.
Critically, the chosen brands will offer access to distinct and diverse audiences which are more challenging for The Times and Sunday Times to reach through their own channels.
We believe this is an exciting and sophisticated sell to global brands looking to create impact and forge partnerships with greater depth and meaning.
PARTNERS
Two distinct tracks, one powerful approach
BUSINESS GLOBAL INFLUENCERS +
ENTERTAINMENT
TECH
SPORT
RETAIL
TRAVEL
LUXURY
ENVIRONMENT
FOOD & DRINK
PARTNERS
Two distinct tracks, one powerful approach
16M monthly readers
222M global subscribers
280M smartphones sold annualy
206M Instagram Followers
927K Instagram Followers
13.1M Instagram Followers
1M Instagram Followers
3,7M Instagram Followers
1.1M Instagram Followers
THE VENUE
SHOREDITCH
91 Brick Lane, Shoreditch, E1 6QL Shoreditch
Shoreditch, East London’s primary destination for the public and creative businesses alike, is a thriving area with an abundance of unique venues perfect for housing a colourful programme. From Arnold's Circus and Old Truman Brewery to Rochelle's Canteen and Boxpark, we aim to do a full takeover capturing our audience at various points.
With Shoreditch being a creative and technology hub, paired with neighbouring retail, restaurants and bars we anticipate it to be a brilliant place to host a multi-site event.
Rochelle Canteen, founded by Melanie Arnold and Arnold Henderson sits in the converted bike shed of the old Rochelle School, looking out to the trees of Arnold Circus beyond. Their lovely garden will be perfect for curated lunches out in the sun.
To capture the footfall of those trickling through Shoreditch High Street station, Boxpark offers tthe perfect space in a prime location. Spitalfields Market, Truman's neighbour, could also be a brilliant centre meeting point for delegates boasting a variety of eateries, boutique clothes shops and more.
KINGS CROSS
Stable St, London, N1C 4DQ Kings Cross
Kings Cross now houses one of the largest most successful re- developments over the past 20 years. Coal Drops Yard - once an unused industrial site - has become the perfect mix of grittiness and shininess, simultaneously a symbol of London’s industrial and engineering past and the creative present. A pulsing central station with neighbouring Euston makes it a desirable spot for attendees travelling in from further afield.
The location, the connections, the canal- side setting, the heritage, an exciting cultural scene, a thriving business community, and a strong sense of local community make Kings Cross an exciting space for the Festival of Tomorrow.
SITE MAP
EXPERIENCE
#1 THE FUTURE OF BUSINESS
Global Innovation & Leadership
DAY 1 - FORMAT tEXT
Inspired by WPP's STREAM event, we have chosen a format which encourages interaction, participation and provocative debate. Two tracks. No fixed agenda. Convened in partnership with two of the world's most respected innovators. An invitation only leadership summit within the festival. Embracing Innovation and People Navigating a new age of opportunity
AGENDA
tEXT
Why we like it?
It’s fresh, innovative and bold. A recognised global name will add gravitas to the content and make it a prized invitation among the business community. It makes this day of the event highly sponsorable.
We see the agenda being laser-focused and co-authored by our global influencers, The Times & Sunday Times and, importantly, the attending business community. While the day will have two distinct themes, the business community will own the agenda, allowing the space for connections and relationships to flourish and interesting people to commune.
#1 THE FUTURE OF BUSINESS
The Future of Work
EXPERIENCE
Office Block Member's Club Co-working
A building with soul can never really be finished.
Our pioneering workspace activation has been designed to enhance wellbeing and give festival attendees a cutting edge glimpse into the future of the office. Built on the principles of biophilic design, the space will be abundant with living walls and plants which will co-exist with state of the art interventions across a panorama of beautifully conceived spaces. We recommend co-designing the space alongside a leading light in the industry such as Bjarke Ingels.
tEXT INTERACTIVE ZONES
The ground floor will be designed for discovery, meeting and community. Collaborative meeting rooms and workshop spaces will sit alongside meditation spaces, a communal dining room as well as a series of flexible spaces including call pods and a discrete VIP lounge. Expect the spirit of the Davos Goals House combined the innovation of a maker's lab. GROUND FLOOR
UPPER FLOOR
The upper floor will be for all things live and personal. A playful auditorium, large open spaces and a state of the art education centre will provide the backdrop for those attending to hear from and put their questions to the pioneers and creators of the world's biggest ideas.
#1 BUSINESS tEXT Programming & Content
A British businessman, entrepreneur and television personality. He is the co-founder of Social Chain. In 2022, he began appearing as an investor on the BBC One show Dragons' Den. STEVEN BARTLETT
Launched gym equipment brand B_ND and sustainable fitness label TALA while still studying at the University of Oxford. The entrepreneur and social media star now juggles running the retail brands with her fitness and workout app Shreddy. GRACE BEVERLEY
PROGRAMME Day 2 - Business One third of people who quit their job plan to start their own business. Curated by the The Times Enterprise Network, day 2 will focus on speaking to the individual entrepreneurs, this way encouraging the future of entrepreneurship.
INSPIRING TALKS FROM KEY PLAYERS. Inspired by the "How I made it" section and "Winning mindset - what I have learnt"
THE UPPER FLOOR PRESENTATION ROOM
DAY 2
THE GROUND FLOOR OFFICE
Cafe Lounge open all day.
HOW I MADE IT
WHAT I LEARNT- fireside chats in office A and Office B
9am - Midday
Business resilience
WHAT I LEARNT- fireside chats in office A and Office B
Midday - 2pm
A WINNING MINDSET
Entrepreneur interviews
"PERSONAL DEVELOPMENT
The future of capability building continuous learning Revamping capability-building programmes
2pm - 4pm
WHAT'S NEXT?
Wordplay workshops: How to master the Times Cryptic Crosswords
4pm - 6pm
HEADLINE EVENT Day 2
Individuals pitching new business ideas. The Times facilitating in helping individuals get their idea off the ground. INVESTMENT PITCHING - WHAT'S NEXT?
EVENTS/WORKSHOPS
Future Careers Downstairs in the office space. Styled like a mini careers fair you will have the opportunity to walk around the space and speak to companies from the ‘future’ industries including those who offer insights into making a career out of the Metaverse. Coding companies. Businesses with new and innovative sustainable products in the making.
#8 ENVIRONMENT The Idea
Explore the sustainable solutions of tomorrow.
#8 ENVIRONMENT Activation
For construction alone, the world consumes roughly 40 to 50 billion tons of sand on an annual basis. To help combat the global sand shortage, guests can experience how to turn empty beer bottles into sand. The sand created will be distributed to construction companies and concrete manufacturers, reducing the dependence on coastally dredged sand.
Experience the “Air bar” serving the worlds first carbon-negative spirit. Vodka that is engineered to help create a world with cleaner air. Watch the mechanical tree come to life as it permanently removes Co2 from the atmosphere.
#8 ENVIRONMENT
Made with mirum, a durable 100% plant- based material.
#8 ENVIRONMENT Speakers - Day 1
DAVID ATTENBOROUGH
Speakers - Day 2
MIKAELA LOACH
ALICE AEDY, FINN & JACK HARRIES
YVON CHOUINARD
#9 FOOD & DRINK
The Idea
The Future of Food
In the middle of 2020 the UN warned that the world is facing its worst food crisis for 50 years with food security only becoming more alarming as a result of climate change. And the impact of this crisis will hit hardest those most at risk of hunger. But does it need to be like this? Surely as our climate changes, so must the way we feed ourselves, and it starts with us and what we eat. We believe the way we grow and feed ourselves can be a huge tool for positive change.
SITE MAP
FUTURE OF FOOD
#9 FOOD & DRINK Activation
From vertical and aeroponic indoor farming to insects as a key source of protein, guests will see, learn and even taste what the future looks like in the Future of Food museum. After the guest walks through the museum, they are intrigued by the wonderful aromas coming from the Bug Burger, brought to the festival by Ento.
The Ento burger patty is one of the world’s first insect patties, made up of ingredients including shiitake, cricket powder and herbs aimed to battle the current methods of animal farming which will be challenged as the human population is predicted to reach close to 10 billion by 2050. Insects, whilst already regularly consumed in many East-Asian countries, will soon be crawling onto our plates in the western world, as the edible insect market is projected to be worth $8 billion as close as 2030, up from less than 1$ billion in 2019.
Rich in protein, insects are being used to make up crepe mixture and fried with chilli as a healthy and crunchy snack.
#9 FOOD & DRINK Speakers - Day 1
Olio
Oddbox - Emilie & Deepak
Speakers - Day 2
ETHAN BROWN Founder, President & CEO, Beyond Meat
TESSA CLARKE Co-founder, OLIO
MARKETING
INTEGRATED MARKETING STRATEGY Delivering unified and consistent messaging and content across all channels to provide different touch points for your existing and new audiences. This will provide a roadmap for all marketing activity, along with clear objectives and measurable KPIs to support brand awareness and customer conversion.
DISCOVERY
CONSIDERATION
Audience analysis Audience journey mapping Messaging consistency Content & Comms strategy
Targeted content Segmented audiences Multi-channel messaging
RETENTION
ENGAGEMENT
Social content calendar Earned PR coverage Audience conversion
Targeted content Tracking conversations Partner messaging
CONTENT & COMMS PLAN
INSPIRE Pre-Event
Event
Post-Event
ENGAGE
CELEBRATE
OBJECTIVE
Mass awareness
Deeper engagement
Mass awareness
Raise the event profile and drive ticketing. Get attendees to start thinking about the future of tomorrow and possibilities.
Amplify key moments through media relations and digital channels, showcase event activities to build further awareness and inspire more people.
Engage with audiences at the event through actions and online channels.
ROLE FOR COMMS
TARGET AUDIENCE: Millennials
PAID
Ads
OWNED
EARNED
Website E-newsletter Social channels App
Website E-newsletter Social channels App
TICKETING & SUBSCRIPTIONS TICKET TIERS
DAY 1
DAY 2
TIERS
PLATINUM C-SUITE ( Includes access to speakers with special brunch & evening.)
£10,000
Included in day 1 ticket price
TNL subscriber - £200 Non-subscriber - £275 (with 1 year’s smartphone subscription included) TNL subscriber - £500 Non-subscriber - £650 (with 1 year’s smartphone subscription included)
TNL subscriber - £500 Non-subscriber - £650 (with 1 year’s smartphone subscription included) TNL subscriber - £200 Non-subscriber - £275 (with 1 year’s smartphone subscription included)
VIP C-SUITE
( Includes access to VIP zone.)
C-SUITE
2 DAY TICKET
TNL subscriber - £300 Non-subscriber - £450 ( 1 year’s smartphone subscription incl)
TNL subscriber - £99 Non-subscriber - £125 (3 month’s smartphone subscription included) Student ticket - £60 Gold tier speaker stream - £50 / £30 (student) Silver tier speaker stream - £40 / £20 (student) Bronze tier speaker stream - £25 / £10 (student)
CONSUMERS
N/A
VIRTUAL OPTIONS
N/A
SUBSCRIPTION GENERATION
DURING EVENT
PRE-EVENT
Event App push notifications Rewards for Subscriptions # of exclusive access tickets
POST- EVENT
Website ticket checkout Event App E-newsletter to non- subscribers (>Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52 Page 53 Page 54 Page 55 Page 56 Page 57 Page 58 Page 59 Page 60 Page 61 Page 62 Page 63 Page 64 Page 65 Page 66 Page 67 Page 68 Page 69 Page 70 Page 71 Page 72 Page 73 Page 74 Page 75 Page 76
Made with FlippingBook - professional solution for displaying marketing and sales documents online