The Times: Final Pitch Deck

The Times: Final Pitch Deck

PROJECT TOMORROW

March 2023

www.marbleldn.com

CONTENTS

PG.3

MARBLE LDN INTRO

PG.4

CASE STUDIES

PG.9

AUDIENCES

PG.12

CREATIVE CONCEPT

PG.16

PARTNERS

PG.25

THE EXPERIENCE

PG.48

MARKETING & MEASUREMENT

PG.55

PROJECT MANAGEMENT

INTERNATIONAL ENVIRONMENTAL CERTIFICATE

SUSTAINABILITY IN EVENTS

ZERO TOLERANCE TO SINGLE-USE PLASTICS

WHO ARE MARBLE LDN?

WE GIVE EVERY CHANGEMAKER A GLOBAL VOICE

CASE STUDIES

2012 - PRESENT

2017

2018

NIKE X ASOS

2021

2020

2019

COGX

COGX

In 2019, Marble delivered CogX, the UK’s largest technology festival and the largest AI festival outside of China. We built on the success of their previous two events, while expanding the size and capacity of the technology festival to attract the nationwide recognition it deserves - and Marble won 2 awards as a result.

SERVICES: CREATIVE PRODUCTION, PROJECT MANAGEMENT, EVENT TECH,STRATEGY & COMMS

"I love working with the Marble team, every single one of them has that attitude we need to deal with both the stress and the joy that comes with an event of this size." - Tabitha, Co-Founder, CognitionX

COGX

Our 67-acre site in King's Cross catered for the 20,000 attendees (+400% increase on the previous year), whilst hosting 687 speakers (+129% increase on the previous year). In addition, we ensured the Global Goals (UN SDGS) were met throughout the festival, as this was a core part of the brief and the main focal point for CogX partner Project Everyone.

FOUNDERS FORUM 2021

SERVICES: CREATIVE PRODUCTION, PROJECT MANAGEMENT, EVENT TECH,STRATEGY & COMMS

As part of the government event trials, we delivered one of the first Covid safe conferences for Founders Forum. Working with them for the 4th year in a row, their annual gathering included global leaders, CEOs, entrepreneurs and rising stars, garnering a 192 million press reach and over 100 emails from guests with overwhelmingly positive feedback.

192 million press reach

6 stages

504 attendees

133 speakers

"We are so grateful that the Marble’s team successfully delivered a world-class event

for our world-class community." - Jesse, Head of Events, Founders Forum

COOL STUFF WE'VE DONE

Burning Man stages, various years

AUDIENCE

REPOSITIONING THE TIMES FOR A NEW GENERATION

Primary: Loyal Times & Sunday Times subscribers (46+) Secondary: Millennials (25-45) Tertiary: C-Suite Corporates

Current Social Audience

Location

Age

Gender

55-64 45-54 35-44 25-34 18-24

India

41.7%

WOMEN

Canada

26.2%

40%

MEN 60%

Pakistan

17.9%

Australia

14.3%

0

10

20

30

40

Percentage

Tap into new audiences to increase engagement rates & drive subscriptions

ENGAGEMENT RATE

SUBSCRIBERS Print / Digital

NON-SUBSCRIBERS

0.22% 0.001%

14.36%

SOCIAL FOLLOWERS

GLOBAL CONTEXT

The world is depressed. The last 18 months has been dominated by the Pandemic. And now there is the war in Ukraine. The climate crisis looms large. Disruption to supply chains is poignant. Energy prices are at an all time high. Every day there is a new and more pernicious challenge. And yet...

INSPIRATION

We believe in a more hopeful and optimistic future, one of potential and possibility, a future which shows how ingenuity, technology, invention and the imagination will set us on a brighter path. "We see the future not as something out of our control, but as something we can shape for the better" –

OBAMA

CREATIVE CONCEPT

Why does the future need to feel scary and discombobulating?

What if we could imagine a future which is more optimistic and life affirming? What if an event could play a powerful role in bringing industry and consumers together with a single goal of showcasing the making and invention that will ensure our future is happier and more hopeful?

It's time to rip up the rule book on what an ideas festival should look like.

THE FESTIVAL OF TOMORROW

The world's most optimistic festival of ideas and innovation

OUR APPROACH

Working alongside global pioneers and trailblazing thinkers, The Festival of Tomorrow will take visitors on an exhilarating journey into the future.

Central to its success will be our belief in the power of partnerships; our confidence that coming together with other brands and influencers will create an experience which is deeper and more fulfilling; more hopeful and optimistic.

OUR APPROACH

Our partners have been carefully selected to add seductive appeal to content pillars where The Times and Sunday Times have media authority.

Critically, the chosen brands will offer access to distinct and diverse audiences which are more challenging for The Times and Sunday Times to reach through their own channels.

We believe this is an exciting and sophisticated sell to global brands looking to create impact and forge partnerships with greater depth and meaning.

PARTNERS

Two distinct tracks, one powerful approach

BUSINESS GLOBAL INFLUENCERS +

ENTERTAINMENT

TECH

SPORT

RETAIL

TRAVEL

LUXURY

ENVIRONMENT

FOOD & DRINK

PARTNERS

Two distinct tracks, one powerful approach

16M monthly readers

222M global subscribers

280M smartphones sold annualy

206M Instagram Followers

927K Instagram Followers

13.1M Instagram Followers

1M Instagram Followers

3,7M Instagram Followers

1.1M Instagram Followers

THE VENUE

SHOREDITCH

91 Brick Lane, Shoreditch, E1 6QL Shoreditch

Shoreditch, East London’s primary destination for the public and creative businesses alike, is a thriving area with an abundance of unique venues perfect for housing a colourful programme. From Arnold's Circus and Old Truman Brewery to Rochelle's Canteen and Boxpark, we aim to do a full takeover capturing our audience at various points.

With Shoreditch being a creative and technology hub, paired with neighbouring retail, restaurants and bars we anticipate it to be a brilliant place to host a multi-site event.

Rochelle Canteen, founded by Melanie Arnold and Arnold Henderson sits in the converted bike shed of the old Rochelle School, looking out to the trees of Arnold Circus beyond. Their lovely garden will be perfect for curated lunches out in the sun.

To capture the footfall of those trickling through Shoreditch High Street station, Boxpark offers tthe perfect space in a prime location. Spitalfields Market, Truman's neighbour, could also be a brilliant centre meeting point for delegates boasting a variety of eateries, boutique clothes shops and more.

KINGS CROSS

Stable St, London, N1C 4DQ Kings Cross

Kings Cross now houses one of the largest most successful re- developments over the past 20 years. Coal Drops Yard - once an unused industrial site - has become the perfect mix of grittiness and shininess, simultaneously a symbol of London’s industrial and engineering past and the creative present. A pulsing central station with neighbouring Euston makes it a desirable spot for attendees travelling in from further afield.

The location, the connections, the canal- side setting, the heritage, an exciting cultural scene, a thriving business community, and a strong sense of local community make Kings Cross an exciting space for the Festival of Tomorrow.

SITE MAP

EXPERIENCE

#1 THE FUTURE OF BUSINESS

Global Innovation & Leadership

DAY 1 - FORMAT tEXT

Inspired by WPP's STREAM event, we have chosen a format which encourages interaction, participation and provocative debate. Two tracks. No fixed agenda. Convened in partnership with two of the world's most respected innovators. An invitation only leadership summit within the festival. Embracing Innovation and People Navigating a new age of opportunity

AGENDA

tEXT

Why we like it?

It’s fresh, innovative and bold. A recognised global name will add gravitas to the content and make it a prized invitation among the business community. It makes this day of the event highly sponsorable.

We see the agenda being laser-focused and co-authored by our global influencers, The Times & Sunday Times and, importantly, the attending business community. While the day will have two distinct themes, the business community will own the agenda, allowing the space for connections and relationships to flourish and interesting people to commune.

#1 THE FUTURE OF BUSINESS

The Future of Work

EXPERIENCE

Office Block Member's Club Co-working

A building with soul can never really be finished.

Our pioneering workspace activation has been designed to enhance wellbeing and give festival attendees a cutting edge glimpse into the future of the office. Built on the principles of biophilic design, the space will be abundant with living walls and plants which will co-exist with state of the art interventions across a panorama of beautifully conceived spaces. We recommend co-designing the space alongside a leading light in the industry such as Bjarke Ingels.

tEXT INTERACTIVE ZONES

The ground floor will be designed for discovery, meeting and community. Collaborative meeting rooms and workshop spaces will sit alongside meditation spaces, a communal dining room as well as a series of flexible spaces including call pods and a discrete VIP lounge. Expect the spirit of the Davos Goals House combined the innovation of a maker's lab. GROUND FLOOR

UPPER FLOOR

The upper floor will be for all things live and personal. A playful auditorium, large open spaces and a state of the art education centre will provide the backdrop for those attending to hear from and put their questions to the pioneers and creators of the world's biggest ideas.

#1 BUSINESS tEXT Programming & Content

A British businessman, entrepreneur and television personality. He is the co-founder of Social Chain. In 2022, he began appearing as an investor on the BBC One show Dragons' Den. STEVEN BARTLETT

Launched gym equipment brand B_ND and sustainable fitness label TALA while still studying at the University of Oxford. The entrepreneur and social media star now juggles running the retail brands with her fitness and workout app Shreddy. GRACE BEVERLEY

PROGRAMME Day 2 - Business One third of people who quit their job plan to start their own business. Curated by the The Times Enterprise Network, day 2 will focus on speaking to the individual entrepreneurs, this way encouraging the future of entrepreneurship.

INSPIRING TALKS FROM KEY PLAYERS. Inspired by the "How I made it" section and "Winning mindset - what I have learnt"

THE UPPER FLOOR PRESENTATION ROOM

DAY 2

THE GROUND FLOOR OFFICE

Cafe Lounge open all day.

HOW I MADE IT

WHAT I LEARNT- fireside chats in office A and Office B

9am - Midday

Business resilience

WHAT I LEARNT- fireside chats in office A and Office B

Midday - 2pm

A WINNING MINDSET

Entrepreneur interviews

"PERSONAL DEVELOPMENT

The future of capability building continuous learning Revamping capability-building programmes

2pm - 4pm

WHAT'S NEXT?

Wordplay workshops: How to master the Times Cryptic Crosswords

4pm - 6pm

HEADLINE EVENT Day 2

Individuals pitching new business ideas. The Times facilitating in helping individuals get their idea off the ground. INVESTMENT PITCHING - WHAT'S NEXT?

EVENTS/WORKSHOPS

Future Careers Downstairs in the office space. Styled like a mini careers fair you will have the opportunity to walk around the space and speak to companies from the ‘future’ industries including those who offer insights into making a career out of the Metaverse. Coding companies. Businesses with new and innovative sustainable products in the making.

#8 ENVIRONMENT The Idea

Explore the sustainable solutions of tomorrow.

#8 ENVIRONMENT Activation

For construction alone, the world consumes roughly 40 to 50 billion tons of sand on an annual basis. To help combat the global sand shortage, guests can experience how to turn empty beer bottles into sand. The sand created will be distributed to construction companies and concrete manufacturers, reducing the dependence on coastally dredged sand.

Experience the “Air bar” serving the worlds first carbon-negative spirit. Vodka that is engineered to help create a world with cleaner air. Watch the mechanical tree come to life as it permanently removes Co2 from the atmosphere.

#8 ENVIRONMENT

Made with mirum, a durable 100% plant- based material.

#8 ENVIRONMENT Speakers - Day 1

DAVID ATTENBOROUGH

Speakers - Day 2

MIKAELA LOACH

ALICE AEDY, FINN & JACK HARRIES

YVON CHOUINARD

#9 FOOD & DRINK

The Idea

The Future of Food

In the middle of 2020 the UN warned that the world is facing its worst food crisis for 50 years with food security only becoming more alarming as a result of climate change. And the impact of this crisis will hit hardest those most at risk of hunger. But does it need to be like this? Surely as our climate changes, so must the way we feed ourselves, and it starts with us and what we eat. We believe the way we grow and feed ourselves can be a huge tool for positive change.

SITE MAP

FUTURE OF FOOD

#9 FOOD & DRINK Activation

From vertical and aeroponic indoor farming to insects as a key source of protein, guests will see, learn and even taste what the future looks like in the Future of Food museum. After the guest walks through the museum, they are intrigued by the wonderful aromas coming from the Bug Burger, brought to the festival by Ento.

The Ento burger patty is one of the world’s first insect patties, made up of ingredients including shiitake, cricket powder and herbs aimed to battle the current methods of animal farming which will be challenged as the human population is predicted to reach close to 10 billion by 2050. Insects, whilst already regularly consumed in many East-Asian countries, will soon be crawling onto our plates in the western world, as the edible insect market is projected to be worth $8 billion as close as 2030, up from less than 1$ billion in 2019.

Rich in protein, insects are being used to make up crepe mixture and fried with chilli as a healthy and crunchy snack.

#9 FOOD & DRINK Speakers - Day 1

Olio

Oddbox - Emilie & Deepak

Speakers - Day 2

ETHAN BROWN Founder, President & CEO, Beyond Meat

TESSA CLARKE Co-founder, OLIO

MARKETING

INTEGRATED MARKETING STRATEGY Delivering unified and consistent messaging and content across all channels to provide different touch points for your existing and new audiences. This will provide a roadmap for all marketing activity, along with clear objectives and measurable KPIs to support brand awareness and customer conversion.

DISCOVERY

CONSIDERATION

Audience analysis Audience journey mapping Messaging consistency Content & Comms strategy

Targeted content Segmented audiences Multi-channel messaging

RETENTION

ENGAGEMENT

Social content calendar Earned PR coverage Audience conversion

Targeted content Tracking conversations Partner messaging

CONTENT & COMMS PLAN

INSPIRE Pre-Event

Event

Post-Event

ENGAGE

CELEBRATE

OBJECTIVE

Mass awareness

Deeper engagement

Mass awareness

Raise the event profile and drive ticketing. Get attendees to start thinking about the future of tomorrow and possibilities.

Amplify key moments through media relations and digital channels, showcase event activities to build further awareness and inspire more people.

Engage with audiences at the event through actions and online channels.

ROLE FOR COMMS

TARGET AUDIENCE: Millennials

PAID

Ads

OWNED

EARNED

Website E-newsletter Social channels App

Website E-newsletter Social channels App

TICKETING & SUBSCRIPTIONS TICKET TIERS

DAY 1

DAY 2

TIERS

PLATINUM C-SUITE ( Includes access to speakers with special brunch & evening.)

£10,000

Included in day 1 ticket price

TNL subscriber - £200 Non-subscriber - £275 (with 1 year’s smartphone subscription included) TNL subscriber - £500 Non-subscriber - £650 (with 1 year’s smartphone subscription included)

TNL subscriber - £500 Non-subscriber - £650 (with 1 year’s smartphone subscription included) TNL subscriber - £200 Non-subscriber - £275 (with 1 year’s smartphone subscription included)

VIP C-SUITE

( Includes access to VIP zone.)

C-SUITE

2 DAY TICKET

TNL subscriber - £300 Non-subscriber - £450 ( 1 year’s smartphone subscription incl)

TNL subscriber - £99 Non-subscriber - £125 (3 month’s smartphone subscription included) Student ticket - £60 Gold tier speaker stream - £50 / £30 (student) Silver tier speaker stream - £40 / £20 (student) Bronze tier speaker stream - £25 / £10 (student)

CONSUMERS

N/A

VIRTUAL OPTIONS

N/A

SUBSCRIPTION GENERATION

DURING EVENT

PRE-EVENT

Event App push notifications Rewards for Subscriptions # of exclusive access tickets

POST- EVENT

Website ticket checkout Event App E-newsletter to non- subscribers (>Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52 Page 53 Page 54 Page 55 Page 56 Page 57 Page 58 Page 59 Page 60 Page 61 Page 62 Page 63 Page 64 Page 65 Page 66 Page 67 Page 68 Page 69 Page 70 Page 71 Page 72 Page 73 Page 74 Page 75 Page 76

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