Wella Professionals Trend book 2022

Wella Professionals Trend book 2022

TREND We l l a Profess iona l s UK Co lour Trend Exper t Edi ted by Review TIPS TO TALK COLOUR WITH CLIENTS

Fringe is Back for 2022 70 s The

THE NEW TRENDS F ROM WE L L A P RO F E S S I ONA L S DISCOVER INTRODUCING THE SEVENTIES FRINGE

Zoë Irwin is a professional trends forecaster & spends much of her time traveling the world identifying developing trends.

We hope this booklet features all you need for the upcoming seasons colour trends + services. That all your client’s will be needing.

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WHAT’S INSIDE PAGE 4 WHAT’S HOT from Wella Professionals

PAGE 6 DISCOVER THE TREND Spiced Cinnamon Red

PAGE 10 DISCOVER THE TREND Nude Cashmere Blonde PAGE 14 Get to know the two NEW services you will need for this season PAGE 20 What are the IT hair cuts for this season

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WHAT’S HOT From Wella Professionals colour brands

INTRODUCING NEW SHINEFINITY

A ZERO lift + ZERO damage colour. HERO SHADES TO GET YOU STARTED!

PERFECT FOR VIRGIN HAIR

PERFECT FOR BLONDES

07/75

06/71

09/61

09/05

5 SHADES FROM KOLESTON PERFECT

NEW SERVICES

5/71

99/44

8/01

Upgrade a l l your cur rent colour c l i ent s to th i s seasons hot tes t i n sa lon serv i ces .

7/77

77/44

Highlight Upgrade Koleston Perfect

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WHAT’S HOT From Wella Professionals care brands

Formulated with Apple Acid and styling polymers, our leave-in lotion deeply penetrates the hair cuticle. It repairs even severe damage due to styling and chemical RE–BONDING TREATMENT FOR STRESSED HAIR

processes by creating new bonds within the hair f ibre, whilst providing volume. NO.BREAKER spray guarantees up to 99% less hair breakage.*

SHAMPOO

TOWEL DRY

APPLY

DEVELOP

FINISH

FOR UP TO 4 WEEKS SMOOTHNESS WITH COMBINED BENEFITS

Allow to cool, rinse and style

Until 75% dry

Chosen shampoo

Section by section from roots to ends

Layer with chosen mask

Under hot towel or Climazon

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CARE FOR BLONDE HAIR THE

Must have

SYSTEM PROFESSIONAL WAY WITH AN

INTENSIVE TREATMENT

Use together for the ultimate care treatment for blonde or lightened hair. Leaves hair stronger and repaired whilst conditioned and sof t to the touch

HYDRATE INFUSION Moisturising booster to rehydrate the hair

STEP 1 Layer repair emulsion

STEP 2 Comb through, massage and leave for 10 mins under heat.

STEP 3 Rinse and style as desired.

REPAIR EMULSION Lightweight but insensitive foam to strengthen the hair

over a hydrate infusion on pre shampooed hair.

Must Have Products

Seal split ends and offer protection from further damage with

NIOXIN ANTI HAIRLOSS SERUM The new Anti-hair loss

weDO / protect balm

the protect balm. Due to its easy to

Serum SANDALORE is the new NIOXIN Anti-hair loss Serum, with a revolutionary formula clinically proven to reduce hair loss while providing thicker hair.

apply consistency it ’s perfect to smooth hair for a sleek fresh finish.

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DISCOVER THE TRENDS T h i s up l i f t i ng t rend of bur n i shed coppe r g i ves S p i c e d C i n n a m o n R e d

a f l a t te r i ng wa rmt h i nsp i red by na t ure .

Tones a re mode r n i sed wi t h a des a t ur a ted ba se t ha t i nc l udes a h i nt of khak i , pe r fec t fo r t hose who have a s l i ght l y p i nke r comp l ex i on and have p rev i ous l y found i t ha rd to wea r wa rme r tones .

Sp i ced C i nnamon Red appea r s l i ke a sof t sunse t coppe r on l i ghte r ba ses of ha i r and of fe r s b r une t te and b l ack ha i r a chance to p l ay wi t h p i nk and red tones .

copper glow

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Thi s shade upl i f t gives hai r a f resh warmth to the cl ient ’s s t yle, adding dimens ion and texture , per fec t for thi s season’s layered look s . We saw Gigi Hadid wear thi s head-turning colour at thi s year ’s Met Gala .

Key colours:

Glazed

Maple

Sienna

Russet

Cayenne Och re

Bronzed

Bu rnt

Ambe r

Maple

Cont ras t ing and comp l ement a r y tones of B ronzed Map l e , Bu r nt Ambe r , and Map l e Rus se t are sof tened wi th del icately blended G l azed S i enna , del iver ing high precis ion mul t i -tones that work wel l on shor ter lengths and longer s t yles .

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DISCOVER N u d e C a s h m e r e B l o n d e THE TRENDS

Welcome t o t he ch i c co l ou r ob s e s s i on o f t he s ea s on wi t h Nude Ca s hme r e B l onde . I n s p i r ed by t he de l i c a t e mi l k y neu t r a l t one s o f l uxu r y kn i twea r and s i l k s t ha t d r ape s o f t l y on t he s k i n , Nude Ca s hme r e B l onde i s a huge t r end f o r 2022 . The nude t one s o f t h i s pa l e t t e g i ve na t u r a l cove r age t o g r ey ha i r wi t h a mode r n s o f t ne s s

t ha t add s dep t h and d imen s i on t o many d i f f e r en t ha i r s t y l e s . Ma s t e r l y b l ended t oge t he r , t hey add a s o f t s h imme r t o t he ha i r . By add i ng s o f t con t r a s t i ng a ccen t co l ou r s i n wa rm and coo l t one s , de l i c a t e mu l t i - d imen s i ona l s hade s a r e c r ea t ed , o f f e r i ng a f r e s h app roa ch t o c l i en t s who wou l d l i ke an

upda t e on t he coo l a s h t r end .

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So f t s hadow l i gh t s i n Mu s h room Taupe and Se t on s C l ay add d imen s i on t o any s t y l e and l e t t he pa l e r t one s o f A lmond B l u s h and Van i l l a Bu f f gen t l y pop . Mi r ro r L i gh t s i n Van i l l a Cend r e and A lmond B l u s h add a t ouch o f i l l umi na t i on t o t he f a ce .

Vanilla Buff

Almond

Blsuh

Mush room Taupe

Glazed

Muted

Vanilla Cend re

Mica

Co ral

Deeper tones add def i n i t i on to the j awl i ne and neck , mak i ng the nude t rend f l at ter i ng for mature c l i ent s . These gent l e sof t tones a l so wor k i nc red i b l y we l l for grey c l i ent s who want a sof ter grow-out opt i on for the i r natura l co l our. Nude Ca s hme r e B l onde of fer s a european ch i cnes s to a c l i ent ' s ha i r. The pa l et tes are i nsp i red by makeup co l our s they know and l ove , g i v i ng th i s b l onde a sof ter, purer appea l .

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BEFORE

SPICED CINNAMON RED

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COLOUR FORMULAS All mixed with Welloxon Perfect Root: 60g 6/74 + 60g 6% Base: 15g 8/43 + 3g 0/33+ 2g 0/44

+ 20g 77/43 + 20g 6/34, + 60g 6%

Shadow

Accent shade: 10g 55/65 + 10g 6%

lights

Weave in micro lights underneath the recession area. Using slight diagonal sections 1 2 3

Apply the deeper root, stretch it out to create

without stripes.

m4 i 0 n Development

Apply the base colour and blend it thoroughly into the root colour.

Use a micro weave as the accent shades is highly contrasting.

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BEFORE

AFTER

QUARTZ BLONDE

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COLOUR FORMULAS FOILS: BlondorPlex + 6% FREEHAND: Blondor Freelights + 9% SHINEFINITY GLAZE: 09/61 + SHINEFINITY Bottle Activator

1 3

This creates brightness. 2

Lightener Take diagonal slices through your front sections.

Section the hair from ear to ear.

Through the back, take waved sections. This creates sof t transitions. Paint your lightener in a W to accentuate the sof tness. Develop for up to 50 min. Rinse and remove using ColorMotion+ Shampoo.

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Glaze When rinsed apply the glaze at the basin for speed.

m5 i 0 n

COMB THROUGH the glaze every 5–10 min for even distribution.

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AMBERGLOW BALANCING SERVICE

BEFORE

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FORMULA A: Roots: Koleston Perfect 45g 7/43 Koleston Perfect 45m l 4% Welloxon Perfect Developer

JAMES EARNSHAW Wella Professionals UK&I Digital Ambassador

FORMULA B: Ends: 60g 60ml

Make sure to use the Wel la Professionals 3 step consultation process to determine your cl ients colour vision.

1

2

Mix and apply Formula A to the root area. Develop your root area for 10 mins under heat to speed up the process.

Make sure to blend the root colour and Glaze for a seamless transition.

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4

After your roots have developed apply formula B to the ends of the hair and develop for 20 minutes.

5 Apply EIMI Thermal Image for heat protection. Then create a modern wave using the GHD Classic Curl tong. Brush out to nish.

Rinse the hair with Color Motion+ Shampoo and apply Color Motion+ Express Color Treatment for 30 seconds.

Dont forget to colour protection products particularly during the summer months.

HOW TO DISCUSS COLOUR WITH YOUR CLIENTS

I have a lways t hought of ha i r co l our i ng as an ar t form, so to t r ans fe r your i deas i n t h i s way HE LPS YOUR CL I ENTS TO V I SUAL I SE t he end co l our resu l t and makes t he se r v i ce more ent i c i ng . I t ’s a l so a way to oe r some t h i ng f resh and of t he moment and he l p t hem to unde r s t and how t he i r new co l our wi l l comp l ement the i r wardrobes .

C l i e n t s a r e u s e d t o b u y i n g ma k e u p a n d s e e i n g co l o u r n ame s i n ma g a z i n e s , h omewa r e a n d f a b r i c s . Ma k e s u r e t o c a l l o u t co l o u r n ame s d u r i n g yo u r co n s u l t a t i o n t o h e l p t h em a s s o c i a t e co l o u r p a l e t t e s .

Using mdboards helps me to communic te colour. Remember to use Wella Professionals Pinterest boards

TAP TO DISCOVER A WORLD OF IMAGERY

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OPENING PHRASES to t r y in your new season consul tat ions

Nude cashmere blonde i s a sof t del i cate blonde that wi l l f lat ter your sk in tone.

I would love to add a f resh dimens ion to your hai r colour wi th del i cate mul t i dimens ional shades .

Nude Amber Blonde gives a modern coverage to grey hai r. As your colour grows out there wi l l not be a s t rong regrowth l ine, and the mul t i dimens ional tones wi l l cont inue to f lat ter the grow out .

Jus t as the ef fec t of sof t sunl ight

br ightens your face , adding some del i cate l ights in gent le nude tones wi l l add a glow to your features and l i f t your complex ion.

Work ing f rom home and spending a lot of your t ime on zoom? Thi s colour wi l l give you the ul t imate l i fe, i t work s l i ke a sel f ie l ight on your face.

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THE ITALIAN BOB

Ta k i ng i n s p i r a t i on f r om I t a l y, t he bob cu t i s t he ha i r s t y l e o f t he s ea s on . Wi t h ne c k g r a z i ng , chun k y b l un t ends , t h i s ch i c s t y l e g i ve s o f f a Mi l ane s e e l egan ce . Sho r t heav i e r bobs have be come popu l a r a s an i n s t an t s t y l e upda t e , and t h i s I t a l i an Bob s t y l e adds vo l ume and s hape w i t h a s l i gh t l y r ounded f r on t . Cu t i n t o t he ne c k , t he I t a l i an Bob l eng t hen s t he appea r an ce o f t he ne c k . The r ounded edge g i ve s a p l ay f u l v i be pe r f e c t t o pa i r w i t h you r we e kend hood i e a s we l l a s you r l a ce co l l a r s h i r t .

Top T ips : for styling an Italian Bob

Spr i t z t he root s wi t h a vo l ume spr ay, E IMI Root Shoot and wr ap a round a l a rge br i s t l e br ush . B l ow-dr y ove r one way, t hen f l i p ove r to t he ot he r s i de for t ha t oh-so- cu te l i f t and ca re f ree g l amour l ook . Tuck t he ha i r beh i nd t he ea r s to coo l and t hen r u f f l e t he root s for a sof t l y rounded v i be.

@JHAIR_STYLIST

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THE 70‘S FRINGE

Al l hai l the sevent ies f r inge, ful l thi ck and

The sevent ies f r inge gives a relaxed yet modern update to hai rcut s f rom longer beach lengths to Born out of the love of high-wai s ted jeans , wide- legged t rouser s , and high-oc tane psychedel i c pr int s , the sevent ies f r inge can be swept to the s ide, l i f ted at the root s for high volume glamour, or blown out and worn forward, lash sweeping and coquet t i sh in al l i t s sevent ies glor y.

The ver sat i l i t y of thi s hai rcut i s what makes i t the per fec t s t yle update. When mi xed wi th Mi r ror L ight s , i t adds a beaut i ful i l luminat ion to the face l i ke a sele l ight that

Expert Tip Why not try cut ting this shape with a razor for an eor t less texture. Try this fantastic sustainable razor from Leaf Scissors.

Tap here

TOWORKWITH THIS SEASON COLOUR PALETTE Exper iment wi th colours that are di f ferent in tonal i t y, l i ke warm/cool or di f ferent depths l ike light and dark.

Spiced Cinnamon Red with Koleston Perfect

Main Shade

Accent shade

8/41

7/77

5/41

Main Shade

Accent shade

66/56

77/44

44/65

Main Shade

Accent shade

7/43

55/65

9/04

Spiced Cinnamon Red with SHINEFINITY

Burnt Sienna Glaze

08/34

Ocre Glaze

Ocre Rose Glaze

07/59

07/34

Expert Tip The stronger the contrast of colours, the f iner the weaves should be.

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Exper iment wi th colours that are di f ferent in tonal i t y, l i ke warm/cool or di f ferent depths l i ke light and dark. COLOUR PALETTE TOWORKWITH THIS SEASON

Nude Cashmere Blonde with Koleston Perfect

Main Shade

Accent shade

Main Shade

Accent shade

8/38

8/38

7/77

7/03

9/04

6/97

Main Shade

Accent shade

Main Shade

Accent shade

8/01

9/31

9/03

12/1

7/17

9/04

Nude Cashmere Blonde with SHINEFINITY

Vanilla Cendre Glaze

08/38

Vanilla Buff Glaze

09/73

Mushroom Glaze

06/07

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