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Sklar Technology Partners - November 2020
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NOVEMBER 2020
7462 Old Hickory Drive, Mechanicsville, VA 23111
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www.sklartechnology.com
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804-730-2628
WILL WORD-OF-MOUTH MARKETING SURVIVE COVID-19?
Your content needs to be great, so you shouldn’t be writing it yourself. I don’t care if you got an A on that essay you wrote in college. You’re running a business, which means you don’t have time to write enough to be good at it. Hire a professional to write your content. Do you think I write this whole newsletter myself? I have a business to run! I have a professional writer who helps me put together the content I use for my business. I don’t have to spend time writing anything myself, and I know it will get done well. Remember that good content doesn’t come cheap. If you want premium content, invest in a good freelance writer who knows your industry and your needs. 2. Develop strong lead magnets. If you aren’t already using lead magnets, you’re way behind in the game. Lead magnets are an effective way to build your list for digital marketing. We’re bombarded with a lot of information online, so it’s doubtful that someone will want to do business with you based on one Facebook ad. But if you can get someone to give you their email in exchange for a digital download or access to a valuable webinar, then you can get them into your drip marketing campaign. I launched a new lead marketing campaign in September and have been pretty happy with the results. I hosted an event to teach people how to migrate their business to the cloud and added several new names to my list. Like any marketing, developing a strong lead magnet takes time. You have to know what your prospects are looking for to get them to sign up. (Check out the article on Page 2 to learn more about creating a successful lead magnet.)
conversation. These are the people I call “joint ventures.” For me, these are people who sell phone systems, copiers, or internet circuits. They sell something tangentially related to my business, and their clients are likely to need >Page 1 Page 2 Page 3 Page 4
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