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Villa Plus RFP Document 297x297_v3
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Overwater Villa with Pool O V E R W A T E R V I L L A W I T H P
Working in partnership to deliver growth
ex • per • tise
[ E X - P E R - T E E Z E ]
NOUN
A special skill or knowledge that is acquired by training, study or practice. Thirty years of accumulated knowledge, learnings and campaign delivery allow Accord to confidently position itself as an award-winning marketing agency.
We like to share our experience and our expertise . Our insight and opinions allow us to bring added value to your marketing.
Contents
Welcome to Accord
04-05
Our values
06
Our portfolio of services
07
Our strategic planning
08-09
Our travel partnerships
10-11
Brand reputation
12-13
Media planning & buying
14-15
Creativity & innovation
16-17
Results-driven digital
18-19
PPC
20-21
Paid social
22-23
Programmatic & video
24-27
SEO
28-29
Reporting & analytics
30-31
Success stories
32-35
Your dedicated team
36-37
Our commercials
38
Why Accord?
39
C O N T E N T S | 0 3
Welcome to Accord We love travel. From initial ideas, through to branding and positioning, demographic targeting and campaign planning, it’s our job to brilliantly blend strategy, creativity and content into successful campaigns that drive audience engagement and commercial success. Working with a wide range of cruise lines, tourist boards, tour operators and online travel companies, we are proud to represent some of the finest brands and destinations in the world.
Our heritage & reputation
Our people
Our approach
We’re an award-winning, proudly independent marketing agency. A company of creative thinkers, digital strategists, planning experts and problem-solvers.
It can be argued that the only real differentiating aspect of any company is its people, which is why recruiting, developing and retaining talented employees is a huge focus at Accord.
Our strapline - “brilliantly joined-up” - reflects our holistic approach and recognises that great marketing must be seamless, from ideas and inspiration through to tracking and analysis, and everything in between.
0 4 | W E L C O M E T O A C C O R D
Our client relationships
We are truly consultative and transparent, recognising that communication is the key to success. We go above and beyond to push boundaries and challenge briefs - adding real value through targeted questioning, deep-dive research and >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40
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