2022 Brand Book: Trinity Property Consultants

2022 Brand Book: Trinity Property Consultants

2022 OFFICIAL BRAND STANDARDS GUIDE

Table of Contents

Who We Are

4 8

The Logo

Color

18 22 26 28 32 38 42 44 46 52

Typography

Photos & Photo Usage

Social Media Acknowledgment

Signature Items

Cover Displays & Header Plates Community Specific Collateral Digital Media Samples Brand Collateral Showcase Promotional Item Showcase

Our Mission To create sustainable, well-appointed, inclusive apartment communities where our neighbors and teammembers can thrive.

Our Vision By positively impacting the lives of everyone under our roofs — and inspiring them to impact the lives of others — we create compassionate and conservation-focused environments at every community. Wherever life takes you, Trinity is here to help you find your way and your home.

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About Us ∙ 5

Who We Are At Trinity, we’re a trusted team of experienced multifamily professionals who have been providing apartments that make residents feel right at home since 1985.

We employ intelligent uses of smart technology and apartment innovation, like keyless entry systems and smart thermostats. And we employ a 24/7 customer service model and a Community Rewards Points program to ensure that no leaky faucet or good deed ever goes unnoticed. At Trinity, people from all walks of life become the best versions of themselves. With our Together Program, we help residents find volunteer opportunities with local non-profits. And with our scholarship program and advancement opportunities, we help teammembers take charge of their careers. We know that investing in the members of our community always pays off. In our 37 years in the multifamily business, we’ve acquired over 130,000 units and 700 buildings. And for the years to come, we’ll continue to foster personal and community growth, so that we can help residents and team members across the nation find their way and find their home at Trinity.

We believe in cultivating community by offering inviting communal spaces and exciting resident events that help neighbors get to know one another.

We maintain Rentsparency™ to enable residents to rent with confidence. We support the personal and professional growth of our residents and teammembers with rewarding opportunities.

We identify energy- saving opportunities and empower every resident to reduce their ecological impact with the help of our Green and ESG Teams.

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About Us ∙ 7

The Logo The full color logo is to be used by default in cases where the background is a value of 25% or lighter. In cases where the logo is applied as a watermark, the full color logo may be faded back to opacities between 7 and 3%. This is only to be done on a white background.

In White The white logo is to be used in cases where the background is a value of 26% or darker. This is an integral part of keeping the brand name legible.

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Logo ∙ 9

Logo Details The logo is constructed in two parts: the logotype and the brandmark. The logo utilizes all three of the base brand colors along with corresponding shadow tones for the brandmark. The logotype itself is treated entirely in Sapphire, typeset in Avenir Next with a title case on “Trinity” and all caps on “Property Consultants”. This typesetting provides balance and spatial awareness to the shape of the letterforms.

BRANDMARK

LOGOTYPE

[BRAND COLOR] LIGHT 15%, 85% OPACITY

In White In the case of a white knockout logo set atop a brand color, the preferred treatment to the shadows in the brandmark is as follows: the corresponding light variant of the brand color set at 15%, with an 85% opacity. If the white logo is set atop any color other than a brand color, the shadows are treated simply in white with a 70% opacity.

BRANDMARK

LOGOTYPE

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Logo ∙ 11

Logo Preparations The logo is prepared in three variations — each with their own purpose across the brand. It is important to remark the distinction of use in all three in order to keep the representation of Trinity consistent. Horizontal The horizontal preparation is by far the most used, as it is the original and truest form of the brand's name. When in doubt, use this preparation. Vertical The vertical preparation is only used when the logo must fit in a circular or square container. It can also be used when situated in a line of other logos when other logos by vast majority are also vertical or square preparations. Brandmark The brandmark is used in instances where the brand is to be reinforced; this usually applies to multi-page documents, presentations, and double- sided print pieces. It can also act as an icon when needed. The brandmark is meant to hint at the brand without feeling redundant.

HORIZONTAL

VERTICAL

BRANDMARK

CIRCLE AND SQUARE CONTAINERS

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Logo ∙ 13

Logo Scaling & Spacing The scaling and spacing of the logotype and brandmark gives balance and structure to the logo. This creates consistency amongst all logo instances. For the horizontal logo, the brandmark is a 60% width of the logotype. The spacing is an 8% width of the logotype. For the vertical logo, the logotype is a 50% height of the brandmark. The spacing is a 12% of the brandmark.

Logo Padding The appropriate padding for the logo, in all three preparations, is at least the measurement of half the brandmark’s height all the way around.

MEASUREMENT Half the height of the brandmark

60%

100%

8%

100%

12%

50%

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Logo ∙ 15

Logo Quality Control

DON'T APPLY TO COMPLEX BACKGROUNDS

DON'T APPLY EFFECTS OR OUTLINE

DON'T APPLY WITH OPAQUE CONTAINER

DON'T CHANGE THE TYPOGRAPHY

DON'T CROWD OR OVERLAP

DON'T CHANGE THE COLORS

DON'T CHANGE SCALE OF ELEMENTS

DON'T WARP OR STRETCH

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Logo ∙ 17

Base Colors The brand has three base colors: Sapphire, Verdigris, and Saffron. If the design elements are in color (i.e. not in black and white or grayscale), the design must contain at least 1. Sapphire or 2. Verdigris as the prominent color. It is preferred that both base colors are represented as they are the truest representation of the brand. Saffron is welcome as an accent color in any design piece as long as it is used less than Sapphire or Verdigris in the design.

Variant Colors The light and dark variants are used as accents to give variety in designs. Though the base colors should always bemore prominent, the light and dark variants can offer depth, dimension, and complexity to the overall look. As shown below, the light and dark variants can be taken even further, blending with its corresponding base color. A light variant can be even lighter by adding white, while a dark variant can be even darker by adding black.

SAPPHIRE LIGHT

SAPPHIRE BASE

SAPPHIRE DARK

SAPPHIRE

VERDIGRIS

SAFFRON

VERDIGRIS LIGHT

VERDIGRIS BASE

VERDIGRIS DARK

SAFFRON LIGHT

SAFFRON BASE

SAFFRON DARK

GRAYSCALE

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Color ∙ 19

Color Tints & Percentages When used at percentages, the variant colors give a wide array of options to use in designs. As the dark and light variants act as a highlight and shadow option for the base colors, the percentages help finetune the amount of color being used in this space. The most commonly used percentages in the official brand designs are 3%, 7%, 15%, 25%, 40%, 65%, 85%, and 100%. This gives a wide selection of different tones of the same shade, while offering a consistency across the branded materials.

PANTONE 4157 C CMYK 60 - 9 - 12 - 1 RGB 101 - 174 - 193 HEX 65AEC1

PANTONE 315 C CMYK 100 - 46 - 38 - 13 RGB 26 - 102 - 122 HEX 1A667A

PANTONE 3035 C CMYK 100 - 46 - 38 - 60 RGB 0 - 57 - 73 HEX 003949

PANTONE 565 C CMYK 40 - 0 - 24 - 0 RGB 151 213 202 HEX 97D5CA

PANTONE 3258 C CMYK 65 - 0 - 39 - 0 RGB 72 - 190 - 171 HEX 48BEAB

PANTONE 328 C CMYK 65 - 0 - 39 - 50 RGB 35 - 115 - 105 HEX 237369

SAPPHIRE

VERDIGRIS

100 100

0

85

0

85

3

65

3 7

65 40

7

40

15

25 25

15

PANTONE 120 C CMYK 0 - 15 - 70 - 0 RGB 255 - 215 - 104 HEX FFD768

PANTONE 1235 C CMYK 0 - 32 - 95 - 0 RGB 253 - 181 - 37 HEX FDB525

PANTONE 132 C CMYK 0 - 32 - 95 - 40 RGB 166 - 120 - 18 HEX A67812

SAFFRON

PERCENTAGES

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Color ∙ 21

Typography Avenir Next is a clean and contemporary typeface known for its robust structure and crisp legibility. Combined with the more traditional, nuanced letterforms in Utopia, the result is a commanding yet approachable look that gives the brand a professionally commercial voice. For Print Collateral Header. Avenir Next Demi in Sapphire. 23 pt, 28 pt leading. Subhead. Avenir Next Demi in Verdigris. 17.25 pt with 21 pt leading. Body. Utopia Regular in Black 85%. 11.5 pt with 14 pt leading. Fine Print. Utopia Caption Italic in Black 85%. 9 pt with 14 pt leading. Tagline. Avenir Next Bold, All Caps in Sapphire.* Tracking at 100. Caption. Avenir Next Regular, All Caps in Black 65%. 9 pt. Tracking at 60. Footer. Avenir Next Regular in Black 40%. 9 pt with 14 pt leading.**

Avenir Next Avenir Next Avenir Next

Avenir Next Avenir Next Avenir Next

Utopia Std Utopia Std Utopia Std

HEADERS, SUBHEADS, CAPTIONS

BODY COPY (PRINT)

Dellam Quisgrap Magnima con Pacus

HEADLINE

BODY

SUBHEAD

Pudanias quidios dellam quisgrap moditam inis eiunto optaecae nonsewro dolorem fuga bea nese conseribuses. *Ntiumquas volupti istiusam, nulparum. FINE PRINT

FIND YOUR WAY, FIND YOUR HOME

TAGLINE

*The tagline is primarily treated in Sapphire, but has a Saffron accent on both instances of "your". It also adopts a different point size if used in the body copy or otherwise. The new size corresponds to that of its intended use (i.e. Header, subhead, etc.)

000 Main Street, 00, City, ST 00000 • 000.000.0000 PropertyWebsite.com

FOOTER

**If the second line of the footer is emphasized, it is treated in Avenir Bold in Verdigris.

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Typography ∙ 23

Typography

Dellam Quisgrap Magnima con Pacus

For Mobile & Web Media Header. Avenir Next Demi in Sapphire. 34.5 pt, 54 pt leading. Subhead. Avenir Next Demi in Verdigris. 26 pt with 31.5 pt leading. Body. Avenir Next Regular in Black 85%. 17.25 pt with 21 pt leading. Fine Print. Avenir Next Italic in Black 85%. 13.5 pt with 21 pt leading. Tagline. Avenir Next Bold, All Caps in Sapphire.* Tracking at 100. Caption. Avenir Next Regular, All Caps in Black 65%. 13.5 pt. Tracking at 60. Footer. Avenir Next Regular in Black 40%. 13.5 pt with 21 pt leading.**

HEADLINE

SUBHEAD

BODY

Pudanias quidios dellam quisgrap moditam eiunto optaecae nonsewro dolorem fuga bea conseribuses. *Ntiumquas volupti istiusam, nulparum.

FINE PRINT

FIND YOUR WAY, FIND YOUR HOME

TAGLINE

000 Main Street, 00, City, ST 00000 • 000.000.0000 PropertyWebsite.com

*The tagline is primarily treated in Sapphire, but has a Saffron accent on both instances of "your". It also adopts a different point size if used in the body copy or otherwise. The new size corresponds to that of its intended use (i.e. Header, subhead, etc.)

FOOTER

**If the second line of the footer is emphasized, it is treated in Avenir Bold in Verdigris.

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Typography ∙ 25

Photos & Photo Usage

Tone The overall tone of the Trinity photo should be light and fun, with an atmosphere that says home. Choose images that convey our commitment to community improvement. Focus on the values that matter most to residents and teammembers, reflecting trinity's top of the line living experience. Lighting It is best to look for photos that are bright and clear, with a "no frills" approach to the lighting. This gives the professional approach ability that the Trinity brand is known for. Diversity Focus photo selections on the representation of multiple groups including race, culture, and orientation. Trinity is an inclusive brand to its core, so it is important that this is shown throughout the photography selection. Balance For composition and color, the photo should be balanced based on the subject matter of the marketing piece or campaign. The best photo demonstrates natural movement and oftentimes feature neutral colors or are keyed into the Trinity brand colors. Though any color is permitted in a photo, it is best to use design discretion and ensure the colors in the photo do not clash with the brand colors.

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Photos & Photo Usage ∙ 27

Social Media Acknowledgment Since social media is a vital part of connecting to an audience, Trinity’s social media presence is acknowledged across all platforms. Understanding that each social media brand has its own brand standards has led to a thoughtful, intentional treatment which respects the brands being represented. Measurements Social media icons are treated all the same, starting out with a circular container. The icon should be visually centered inside a circle, with the outer edge of the icon placed in between the outer 70% and 80% of the container. Color The social media icons are always treated in white or grayscale, with the icon centered. The icon by default is cut out, leaving an impression in the circle itself. If the cut out sacrifices the legibility of the icon in a design, it is acceptable to fill the icon with either white or a color corresponding to the background the icon sits upon.

100%

15%

10%

Icon padding Icon sizing guide

W

3

7

15

25

40

65

85

COLOR OPTIONS

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Social Media Acknowledgment ∙ 29

MINIMUM DIAMETER 20 px digital · 0.25" print

MAXIMUM DIAMETER 45 px digital · 0.75" print

Social Media Acknowledgment

Sizing In print, the standard size for icons is 0.25 inch in diameter, but can scale up to 0.75 inches if needed. For mobile and web media, the icons should be at a minimum of 20 pixels in diameter, but can scale up to 45 pixels. For large format pieces, the social media icons adopt appropriate sizing based on layout and scale of other elements on the piece. This applies whether the piece is print or digital. Spacing & Padding The spacing between each of the icons should be a 25%measurement of the diameter of an individual icon. This applies to both vertical and horizontal lockups. Once the icons are properly spaced, the group is padded at least 50% of an icon’s diameter all the way around.

100%

20%

SPACING

PADDING

FIND YOUR WAY, FIND YOUR HOME

000 Main Street, 00, City, ST 00000 • 000.000.0000 PropertyWebsite.com

Social Media Icon Lockup (Footer)

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Social Media Acknowledgment ∙ 31

Signature Items Though not required for brand compliance, the signature items provide a distinctive touch to design pieces, differentiating them from other brands. The signature is used to define official marketing materials and can be a powerful tool when looking to make an impact.

FIND YOUR WAY, FIND YOUR HOME Trinity-PM.com

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Signature Items ∙ 33

Signature Items

FOR VERDIGRIS Sapphire Base Saffron Base Sapphire Base

Triple Stack Dividers The triple stack dividers are the combination of three lines placed adjacent to each other and used to separate fields of colors at their meeting point. The color combination of the triple stack dividers fit in contrast with the fill color it is associated with. In order to retain the contrast intended in this selection, it is important to adhere to the listed combinations. For White: Saffron adjacent to key color, then White, then Verdigris. For Sapphire: Verdigris Light adjacent to key color, thenWhite, thenVerdigris. For Verdigris: Sapphire adjacent to key color, then Saffron, then Sapphire. For Saffron: Sapphire adjacent to key color, then Black 15%, then Sapphire. When applying to colors next to each other with a triple stack divider, the choice of either is acceptable to divide the two colors. This choice is left to the designer's discretion of creating contrast between the two colors dividing. The lines are set at a 2 pt thickness each, creating a 6 pt thickness set. For mobile, web, and large format pieces, they adopt appropriate sizing based on layout and scale of other elements on the piece.

TRIPLE STACK L INES 2 pt each, 6 pt total

FOR WHITE

FOR SAFFRON Sapphire Base Black 15% Sapphire Base

FOR SAPPHIRE Verdigris Light White Verdigris Base

Saffron Base White Verdigris Base

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Signature Items ∙ 35

Signature Items

Layered Overlays The formula for the overlay has been designed to reveal the detail of the photo underneath, but removes virtually all of the color, leaving the overlay to translate color entirely. The overlay's layers are listed bottom to top, as follows. 1. The bottom layer is a full opacity photo. 2. A color shape with the blending mode set to Hue at 85% opacity. 3. A color shape with the blending mode set to Normal at 85% opacity. 4. A color shape with the blending mode set to Color at 30% opacity. 5. The top layer is a color shape with the blending mode set to Normal and the opacity intended to be adjustable, and can be more opaque when needed for legibility with text layered on top. The layered overlay should retain one color selection amongst all of the layers. This can be done with any brand color percentage variant, but should be approached with a base brand color variant by default.

LAYER 1 Photo 100% Opacity

LAYER 2 Blending: Hue Opacity: 85%

LAYER 3 Blending: Normal Opacity: 85%

LAYER 4 Blending: Color Opacity: 30%

LAYER 5 Blending: Normal Opacity: Adjustable

LAYERED OVERLAY IN BRAND COLORS

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Signature Items ∙ 37

Cover Displays & Header Plates Cover displays and header plates refer to a treatment of branded design elements constructed to note the brand's primary information on certain materials including the top portion of certain print items, at the beginning and end of branded videos, and as the cover page of presentational materials. This helps to regulate the important brand information in hierarchy across Trinity's presence to users. These are primarily set up in three color treatments: original color on White, White on Sapphire Base, and White on Verdigris Base. For a more textural effect, the cover displays and header plates can be combined with a layered overlay. This is more often used when the piece is static rather than in a video.

FIND YOUR WAY, FIND YOUR HOME Trinity-PM.com

FIND YOUR WAY, FIND YOUR HOME Trinity-PM.com

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Cover Displays & Header Plates ∙ 39

300%

100%

100%

300%

FIND YOUR WAY, FIND YOUR HOME Trinity-PM.com

Cover Displays & Header Plates

FIND YOUR WAY, FIND YOUR HOME Trinity-PM.com

Lockup Construction Paying attention to lockup construction of the cover display or header plate is important to retain structure behind the design elements. The measurements set forth are default but may be altered at the designer's discretion if they interfere with live area or other file build parameters. Initially, the lockup is comprised of the logo, tagline, and URL, all centered and middled onto a canvas. With the logo as an initial measuring keystone, the canvas's longest dimension is 300% of the logos width. The spacing between logo and tagline is 50% of the logo's height. When scaling the tagline sitting underneath the logo, the right side of the “R” in the second “your” of the tagline lines up with the right side of the logo. The URL sits underneath the tagline and has a point size that measures 80% of the tagline’s point size. The URL's leading is a 125%measurement of the URL's point size.

Centered

Aligned

100%

50%

FIND YOUR WAY, FIND YOUR HOME Trinity-PM.com

FIND YOUR WAY, FIND YOUR HOME Trinity-PM.com 100% (U), 80% (T)

100% (T) 125% (U)

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Cover Displays & Header Plates ∙ 41

Community Specific Collateral In the case of using the community’s distinctive look, a few rules apply: 1. When selecting a name and brand for the community, the Ops teammust decide if they would like to proceed with the Trinity Signature or if they would like to create a unique Property Signature. 2. If the team opts for a Property Signature, then Redwood Design, Trinity Design, and a third-party designer will work to create the signature items based on the visual influence of the property. 3. A written and illustrated record of said signature items and collateral mockups must be provided after approval by the Trinity Design Team. • Once the signature items are finalized, they must be adhered to for use across the community’s collateral based on the record initially provided. 4. The signature items and overall look of the community’s graphic design must be decided upon and approved before any official materials head into final processing with a print or ad vendor. Case Study: The Monroe Apartments The elements below are the key to designing collateral for The Monroe Apartments. The reference of elements are listed below, and the following page displays a sample of how these elements can be applied to a design.

TRADITIONAL TRIFOLD BROCHURE (Community Specific)

SIGNATURE ITEM Diagonal-Facing Right Angle

LOGO

COLORS

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Community Specific Collateral ∙ 43

LEARN MORE

NOW LEASING Studio, 1, & 2 Bedroom Apartment Homes

Now Hiring

LEARN MORE

xxxxxxxx

x xxxx xxx

x xxxx xxx

x xxxx xxx

xxxxxxxx

x xxxx xxx

xxxxxxxx

x xxxx xxx

Coming Soon to a Neighborhood Near You

LEARN MORE

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Digital Media Samples ∙ 45

PRESENTATION FOLDER

LETTERHEAD

FLOORPLAN SHEETS

ENVELOPE

BUSINESS CARD

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Brand Collateral Showcase ∙ 47

TRADITIONAL TRIFOLD BROCHURE

BIFOLD BROCHURE

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Brand Collateral Showcase ∙ 49

WATER BOTTLE LABELS

INK PENS

PAPER CUPS

HOT BEVERAGE CUP

TEAM MEMBER BADGE

MOUSEPAD

ENTRY MAT

HOT BEVERAGE MUG

PAPER NAPKINS

PILLOW

NOTEPAD

DESK PLACARD

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Brand Collateral Showcase ∙ 51

DRAWSTRING BAG

HAT

T-SHIRTS

USB FLASHDISKS

THERMAL WATER BOTTLES

KEYCHAINS

TOTE BAG

HOODED SWEATSHIRT

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Promotional Item Showcase ∙ 53

FIND YOUR WAY, FIND YOUR HOME

2082 Michelson Drive, 4th Floor, Irvine, CA 92612 949-399-2500 • Trinity-PM.com