Chiro1Source - September 2020

Chiro1Source - September 2020

A NEW ADDITION TO THE CHIRO1SOURCE FAMILY JOSH AND MARAH ARE HAVING A BABY!

2020 SEPTEMBER

I would say I have a surprise to share with you all, but the title pretty much gives it away: My wife Marah and I are expecting! We’re thrilled to be bringing a new member into the Chiro1Source family, and I couldn’t be more excited about becoming a dad. The two of us have always had an “it happens when it happens” approach to family planning, so finding out about the pregnancy in April was a happy surprise.

Once we found out the sex of the baby, we kept the family in suspense for just a bit longer so we could organize a reveal on Facebook Live. Marah's sister Kellie helped us plan the celebration. She bought a streamer launcher and a sign for us to use to make the announcement, and the whole thing ended up being really special. We also decided to get two of our other “kids” — our dogs Hershey and Rock — involved in the fun. We tied “Big Brother” bandannas around their necks and snapped a few pictures (treats helped us bribe them to focus, as you could probably guess). Between the photos and the live stream, we filled everyone in on the news: We’re having a boy! Our little baby may not be the tradition-disruptor like my family guessed, but we all can’t wait to meet him. Marah’s due date is Dec. 1, and we’re already working on getting a little nursery set up in our home. It’ll be a great project for us this fall. In such a crazy time, this baby boy is a real blessing. I hope all of you have something exciting to look forward to in your lives right now, too. We can’t wait to introduce you to Baby Walker this winter, so keep your eye out for baby pictures to come!

We told our family we were expecting back in the spring, but I wanted to wait until we found out the sex of the baby before making a big announcement in the newsletter. Despite all odds, before we went in for the official check, everyone in the family was convinced that we were having a girl. I say against all odds because we Walkers have a long-standing family tradition of pretty much only fathering boys. In the last 70 years, there have only been four girls born in my family, but my family was convinced Marah and I would be outliers.

“Once we found out the sex of the baby, we kept the family in suspense for just a bit longer so we could organize a big reveal.”

FEEL THE BURN FROM YOUR LIVING ROOM ONLINE WORKOUT PLATFORMS TO TRY RIGHT NOW Your living room might not be the most conducive environment for a good workout. But as the world continues to grapple with the effects of the coronavirus, working out at the gym, or any other public facility, is out of the question for many of us. Fortunately, you can still work up a sweat from home with the right workout videos for a fraction of the cost of a monthly gym membership. Here are a fewworth your time and money! 3

THE TR OF THE R AFTER 10 YEARS PILLOW IS BACK

When something amazing comes into your life, it’s worth fighting to keep it or, at the very least, get it back when it disappears. That might sound like the introduction to a soap opera, but actually it’s the plot of Josh’s 10-year battle to find a new source for the Royal Rest pillow.

ALO MOVES Alo is one of the most prominent outfitters for yoga lovers everywhere, but the workout routines offered through Alo Moves go beyond just yoga and meditation. Whether you’re new to working out or a seasoned fitness buff, you can find thousands of workout routines to follow along with on AloMoves.com. You can even download routines to your phone and follow along with them in your backyard or at the park, all for just $20 a month. P.VOLVE While P.volve only has around 200 workouts available through its online platform right now, new videos are being added every week. If you’re looking for resistance-based, high-intensity, low-impact workouts, this is the platform for you. You can customize a workout plan based on which body parts you want to strengthen and even buy optional equipment to use at home. Get access to the entire fitness library for a monthly fee of $20 or save by paying an annual fee of $135 at Pvolve.com.

Almost 20 years ago, when Cecil Walker first founded Chiro1Source, he partnered

with a chiropractor who happened to hail from the Netherlands. Because of his heritage, this chiropractor had connections and helped us bring products over from Europe, including what Josh calls “the best pillow we’ve ever stocked”: the Royal Rest.

The Royal Rest pillow has a unique double-lobed design. While most pillows have lobes sitting at 90-degree angles, the Royal Rest has its lobes at 45 degrees, with one higher than the other. This means that it fits perfectly under the curvature of the neck and can correct spinal alignment without straining the shoulder. The pillow also comes in two styles (memory foam and original foam), and two sizes (king and regular). The memory foam is

TONE IT UP Tone It Up is more of a fitness community than a workout program, but the website still offers a variety of both free and paid workouts plus a paid nutrition plan. Try high-intensity interval training (HIIT), cardio, a total- body workout, or one geared toward specific body parts, like abs or glutes. Through the Studio Tone It Up app, which costs $15, you can get additional workouts delivered to you weekly. Even if they’re not what you’re used to, doing these online workouts can ensure you don’t lose the fitness you’ve worked so hard to gain. Try one of them today!

ASTER AUTUMN CHILLY

COLORFUL EDUCATION FOOTBALL HARVEST LABOR LIBRA SAPPHIRE SEPTEMBER SQUASH

OH, THE PLACES BABY WALKER WILL GO! THE CHIRO1SOURCE TEAM REMINISCES ON THEIR CHILDHOOD VACATIONS

RIUMPHANT RETURN ROYAL REST PILLOW

S, JOSH’S FAVORITE K IN STOCK

When Josh and Marah’s baby grows up, they plan to take him on all kinds of great vacations! To prepare for the future — and make sure everyone’s voices are heard on Labor Day — Josh asked the team to share memories of their favorite childhood trips. Here’s what they said! One year I went on a 10-day camping trip in the Great Smokies with a family in our neighborhood. I was 12. We camped in tents, ate food by the fire, and enjoyed nature! I remember that the food tasted especially good outside. We did so many things: went into caverns; hiked; swam in cold, cold water; and slid down river rocks. I will never forget the sight of a huge male deer or elk (not sure which) atop a mountain. –Karen

lighter and more breathable than Tempur-Pedic and also has better rebound. Overall, it’s an excellent

pillow, and Josh has used it personally for more than 15 years.

Our customers loved the pillow, and everything went smoothly with its import

from Sweden until about 10 years ago — that’s when disaster struck! The chiropractor Cecil was working with moved back to Europe, taking his pillow connections with him! Ever since, Josh has been working to source the Royal Rest again, but jumping through all of the international hoops wasn’t easy. That brings us to 2020: He finally did it! We have the Royal Rest back in stock in both styles and sizes. This summer, we got a brand-new shipment of the king-size pillows that we couldn’t be more excited about. We definitely recommend trying the Royal Rest yourself, but it’s also a great product to stock in your office for clients. It’s a quality item, and since we control its distribution in the U.S., your customers will have to buy it from you to get the real thing.

My most memorable vacation was one we took to Florida. Larry, a friend of mine, and I swam to the end of the pier with our life preservers on. However, the lifeguard had to rescue us, and our moms “tore up our butts,” as we used to say. We saw a bunch of neat things around St. Augustine, but I do remember that sitting down for the next couple days was a bit uncomfortable. –Cecil My favorite childhood vacation was spending time at my grandparents’ cabin in West Virginia. It rested in a remote area on the Greenbrier River. They had electricity and running water, but no TV or telephone. We spent lots of time outside swimming, canoeing, and tubing in the river. That's also where we took our baths. We went on many hikes and discovered lots of berries and also a few rattlesnakes! In the morning, my grandmother would put cantaloupe seeds on the stone wall and we would watch chipmunks eating them while we ate breakfast. At night, of course, there were lots of card games and jigsaw puzzles. –Julie

If you’re interested in learning more about the Royal Rest, check it out on our website, Chiro1Source.com.

My favorite childhood vacation was my family's annual trip to Atlantic Beach, North Carolina. The excitement was like none other when we crossed the bridge to the island. Playing on the beach all day, playing putt-putt golf, eating delicious

seafood at night, and topping it off with ice cream made for the perfect vacation days. –Marah

Does life get much better than that? We don’t think so!

PRST STD US POSTAGE PAID BOISE, ID PERMIT 411

P.O. Box 28 Farmville, NC 27828

Josh and Marah Are Having a Baby!

1

3 Online Workout Platforms You Should Try

2

After 10 Years, Josh’s Favorite Pillow Is Back in Stock

2

Childhood Adventures With the Chiro1Source Team

3

How StoryBrand Can Clarify Your Message and Attract Customers

4

DOES IT FEEL LIKE YOUR CUSTOMERS ARE IGNORING YOU? USE STORYBRAND TO GET THEIR ATTENTION

What if one small shift in your messaging could change the way you do business and make you more successful? No, it won’t cost you thousands of dollars in your marketing budget. In fact, it will save you money in the long run because it will make your marketing more effective. Though it may not feel easy at first, this simple shift accomplishes a big task: It makes your customer, not your business, the star of your advertising. That’s the concept behind StoryBrand, a marketing framework developed by author Donald Miller that has changed the game for thousands of companies. StoryBrand helps businesses clarify their message by making them answer the crucial question of how their company will help customers survive and thrive.

As Miller has figured out, the easiest, most engaging way for humans to digest information is in the form of a story. Think about some of your favorite high school teachers. Did they spice up a lecture about American history with anecdotes of George Washington or Benjamin Franklin? Did your biology teacher regale you with stories of their trip to the Galapagos? Chances are when someone has your attention, it’s because they’re telling a story, and StoryBrand teaches you how to use stories to do the same for your business. At its core, every story contains a hero, something the hero desires, an obstacle the hero must overcome, and a guide who helps the hero on their journey. These are elements you can utilize in your messaging. To do so effectively, your business must address

three crucial questions:

1. What does the hero (your customer) want?

2. Who or what is opposing the hero’s journey to get what they want? 3. What will the hero’s life look like if they do (or do not) get what they want? By recognizing your customer’s journey and positioning them as the hero and your company as their guide, you can create messaging they actually hear rather than marketing that simply sounds like the rest of the noise out there. Learn more about the StoryBrand process at StoryBrand.com.

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