DallasHR Sales & Advertising Guide

DallasHR Sales & Advertising Guide

DallasHR 2022 Sales and Advertising Guide 1

Meet Our Chapter . . . . . . . . . . . . 3 Meet Our Members ............4 Meet Our Sponsors . . . . . . . . . . . .5 Strategic Sponsorships . . . . . . . . . .6 Digital Advertising . . . . . . . . . . . .8 Print Marketing ..............11 In-Person Education Events . . . . . . . .12 Education Event Add-Ons .........14 Specialized Education ..........15 Networking Events . . . . . . . . . . . .16 Connecting with Executives . . . . . . . .18 HRSouthwest Conference .. . . . . . . .19 Specifications . . . . . . . . . . . . . .20 Contact Us . . . . . . . . . . . . . . . .21 CONTENTS

REACH THE BEST HR PROFESSIONALS IN TEXAS DallasHR, is the 3rd largest SHRM Affiliate Chapter in the nation! With an audience of more than 2,000 engaged chapter members and an overall reach of more than 8,000 other HR professionals, your sales pipeline is guaranteed to grow.

The HR marketplace is crowded. Partnering with DallasHR makes it easy and affordable to connect your company’s products and services with decision makers from compa- nies with less than 100 to more than 5,000 employees. Simplify your marketing efforts whether you choose print or digital advertising, in-person education, executive centric offerings and more all guaranteed to get you in front of the best HR professionals in Texas!

2 DallasHR 2022 Sales and Advertising Guide

MEET OUR CHAPTER

The DallasHR Chapter provides convenient access to innovative education, important business exchanges and popular networking opportunities for HR profes- sionals living and working in Dallas and Collin Counties.

MULTI-GENERATIONAL & DIVERSE

23% 46% 29% 2%

Generation Z

Baby Boomers

Millennial

Generation X

CHAPTER POPULATION

Make lasting connections with our multi-generational communi- ty using our varied marketing opportunities to connect on their terms. Our marketing plans bolster your brand loyalty.

1,835

2021

2,165

2020

2,287

2019

COMPANY SIZE by number of employees

38% 22% 100-499 1,000- 4,999

14% 500- 999

18% 1-99

8%

5,000+

Brand awareness and exposure are vital to your marketing success. With 2,000+ active members and marketing exposure to more than 8,000 local HR professionals. Our community is your target market.

DallasHR 2022 Sales and Advertising Guide 3

MEET OUR MEMBERS

DallasHR members represent more than 1,300 employers in Dallas and Collin Counties. Here are just a few…

SOCIAL MEDIA

EXPERIENCE LEVEL

Entry-Level Less than 3 Years 20 %

LINKEDIN CONNECTIONS 12,000+

53 % Seasoned

27 % Mid-Career

4,600 TWITTER FOLLOWERS

FACEBOOK FANS 3,200

1,400+ INSTAGRAM FOLLOWERS

Supervisory 53 %

POSITION IN COMPANY

4 %

Specialist

11 %

28 %

Generalist

Leadership

4 %

Other

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MEET OUR SPONSORS

SPONSORS

Spending your marketing dollars with DallasHR makes perfect sense. Strengthen your brand with twelve-month strategic opportunities and stay in front of members all year long or pick individual sponsorships you can own yourself or share with another company. Check out the opportunities starting as low as $750 guaranteed to make a splash.

Imagine having access to your future customer base. These sponsors and advertisers have turned imagination into reality partnering with DallasHR. YOUR LOGO SHOULD BE HERE.

DallasHR 2022 Sales and Advertising Guide 5

STRATEGIC SPONSORSHIPS

Take a strategic approach with your marketing dollars. Whether you have a single goal like a new product roll out, or plans to launch a yearlong campaign, our customizable 12-month plans will have a big impact on your bottom line. Choose the level to best suit your plans.

2021 STRATEGIC PARTNERS:

$12,000

PARTNER

$5,000

SUPPORTER

Partner level sponsors receive maximum exposure and customization by selecting from six different touch points. This high visibility sponsorship pro- vides great brand exposure and offers an excellent way to engage with our members throughout the year.

Supporter level sponsors receive significant ex- posure and customization by selecting from six different touch points. Customize your coverage and start building brand recognition with our loyal members.

$3,500

CONTRIBUTOR

$7,000

INVESTOR

Investor level sponsors receive substantial exposure and customization by selecting from six different touch points. Maximize your brand with your cus- tom plan and start connecting with our members.

Contributor level sponsors receive considerable ex- posure and customization by selecting from six dif- ferent touch points. Excellent for a lead generating campaign or similar, your message is sure to attract the attention of our members.

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Customizable 12-Month Marketing Plans

CONTRIBUTOR PICK TWO (2) $3,500 INVESTMENT

INVESTOR PICK FOUR (4) $7,000 INVESTMENT

SUPPORTER PICK THREE (3) $5,000 INVESTMENT

PARTNER PICK SIX (6) $12,000 INVESTMENT

Logos and web link on footer of monthly e-newsletter, The Bulletin , which is delivered to more than 8,600 HR professionals

a a a a a a a a a a a a a a a a a a a a

Logo and web link on dallashr.org home page under “Strategic Sponsor” section

Logo on walk-in slides at all Education Events as “Strategic Sponsor”

Logo recognition on DallasHR training room wall

Welcome message on all DallasHR social media channels when contract begins

Pick Your Touch Points

Pick 6

Pick 4

Pick 3

Pick 2

Two-year run of one Blog

Digital advertisement in 6 editions of The Bulletin

One-time HTML email blast to members

One Round Table Sponsorship for 12 months

One-time use of member mailing list labels

One Education Event: one to three hour event

6-month dallashr.org run-of-site digital advertisement

One Networking Event or one marketing table at any two Education Events

DallasHR 2022 Sales and Advertising Guide 7

DIGITAL ADVERTISING

To stay competitive, it is essential to take your marketing strategy online. Dallashr.org is the “go-to” site for our members and local HR professionals to find resources and access tools to advance their careers. In 2020, more than 53,000 visitors viewed more than 331,000 pages and stayed on those pages for an average of 2.5 minutes. Nearly 51,000 were new users of the site.*

Website Sponsor $5,000 Recognized as a Supporting Level Strategic Partner**, this exclusive 12-month opportunity includes your large digital advertisement prominently displayed on the dallashr.org landing page . With unlimited opportunities to refresh your ad throughout the year, dallashr.org becomes another sales arm to bolster your pipeline. Your sponsorship includes: • Ad with with link to your website or custom landing page • In-Bound tracking reports • Logo and link on dallashr.org website and The Bulletin footers Marketing continues with a social media welcome, event and networking sponsor recognition slides and DallasHR training room wall frame.

Currently SOLD to Frontline Source Group (Available 6/30/202 3 )

*Source Google Analytics

**Exclusive 12-month sponsorship Recognized as Supporting Level Strategic Partner * See page 8 for other Strategic Partnership opportunities.

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Guest Blogger $2,000

All blogs must be submitted and approved prior to payment being received. No more than one paid blog is allowed per month. Availability based on approval of final content and full payment received. Blog will feature “Sponsored Blog” digital badge. Use our curated copy or write your own content for the DallasHR Chapter Blog . Your blog runs for 12 months with additional archiving by topic for up to two years (provided the content remains relevant). Receive logo recognition when your blog is promoted in The Bulletin and via social media if applicable. Writers name and credentials with link to website included. Blogging provides a new way to connect your brand with existing and potential customers in a different, more conversational way. With two articles posted monthly, the blog provides exceptional search engine optimization with fresh relevant content to index.

Website Advertising

Today, businesses worldwide spend more than 2 billion on digital advertising each year. That number continues to increase due to the impressive return on investment (ROI) generated by digital ads.

3 MONTHS: $690 MEMBERS $765 NON-MEMBERS

6 MONTHS: $1,296 MEMBERS $1,440 NON-MEMBERS

12 MONTHS: $2,430 MEMBERS $2,700 NON-MEMBERS

Digital ad placement is run of site and pages may change month over month. Rates are for consecutive months only. Limited ads available each month.

DallasHR 2022 Sales and Advertising Guide 9

DIGITAL ADVERTISING Email Marketing

Drive sales and reach your target audience. Email advertising creates powerful opportunities to tell brand stories to a targeted audience in a personal way.

The Bulletin Advertisement The Bulletin , the chapter’s bi-monthly newsletter keeps our HR profession- als apprised of upcoming events and networking dates, shares stories to motivate and provide important in-

Eblast

$1,300 MEMBERS $1,500 NON-MEMBERS Choose the entire >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21

www.dallashr.org

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