MWR Commercial Sponsorship & Advertising Booklet

MWR Commercial Sponsorship & Advertising Booklet

Commercial Sponsorship 2022 & Advertising Program Morale, Welfare & Recreation

Welcome!

Our Mission MWR’smission is to provide quality support and recreational services that contribute to the retention, readiness and mental, physical and emotional well-being of our Sailors and their families. These programs and services provide active dutymilitary, Reservists, retirees and their familymemberswith sports, physical fitness and recreationactivities, child development and youth programs, and a variety of food and beverage services.

Table of Contents 1 MWR Programs 2 How Your Dollars Work 3 NRMA Installations 5 Statistics by the Branch 7 NASO Air Show & STEM

8 Advertising Opportunities 9 Digital Media 10 Advertise in MWR Facilities 14 Installations Beyond Hampton Roads

MWR PROGRAMS & OUR PARTNERS

FLEET & FAMILY SUPPORT PROGRAM (FFSP) Fleet & Family Support provides unique programs and various services to active duty, activated Reservists, retirees, and family members that promote self-re- liance and family resilience.

MID ATLANTIC SUPPORT CENTERS FAMILY FLEET

AUTO SKILLS CENTERS Everything amateur mechanics need to keep their automobiles running smoothly at Auto Skills Centers. BOWLING CENTERS Recreational bowling, leagues, professional and fun tournaments, birthday parties and command parties! CABINS, COTTAGES & RV PARKS Recreational Lodging: RV sites, tent sites, cot- tages, cabins, townhomes and resort-style vacation rentals. CHILD & YOUTH PROGRAMS (CYP) Planned programs of activities for each age group to promote the intellectual, social, emotional and physical development of your child. COMMUNITY RECREATION Outdoor recreation, community events, dis- count tickets to attractions and vacation book- ings, leisure skills development, recreation equipment rentals and more. FITNESS, SPORTS & AQUATICS Mission essential programs optimize phys- ical, mental, social and emotional personal health. MWR hosts more than 20 virtual and in-person 5K races and challenges a year.

GOLF COURSES Golf instruction for all levels, club rentals, pro shop andmore, at our 18 and 9-hole courses, pitch-and-putt and driving ranges. LIBERTY & SINGLE SAILOR Special events, classes, trips and outdoor ac- tivities designed to bridge the gap between MWR and the barracks or ship and meet Sail- ors’ needs in a free, fun and responsible way. LIBRARIES Books, periodicals, computer resources, latest bestsellers, newspaper and magazine sub- scriptions, computers with internet access, Wi-Fi, children and teen activities, study areas, story time, family programs and more. MARINAS & SAILING CENTERS Affordable watercraft rentals, dock rentals and sailing lessons for adults and children. TICKETS & TRAVEL OFFICES Discount tickets for tours, shows, concerts and sporting events, sightseeing trips, va- cation planning and cruise bookings. WATER PARKS, BEACHES & POOLS Cabana and covered pavilion rentals ideal for summertime parties and casual command events. Lap swimming, lessons and specialty programs such as water aerobics.

NAVY GOLD STAR PROGRAM Navy Gold Star liaisons coordinate ser- vices with other agencies to address comprehensive needs and resolve complex individual issues for surviving family members of deceased active duty Sailors.

EXCEPTIONAL FAMILY MEMBER PROGRAM (EFMP) The Navy’s Exceptional FamilyMember Program (EFMP) is a quality of life pro- gram that supports Sailors who have family members with chronic medical, dental, mental health, developmental or educational conditions and require special care and services.

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WhyMWR?

How Your MWR Sponsorship Dollars Work For Our Military Community And You

Sponsorship dollars go directly into programming that supports service members and their families that give so much. You help us serve those who serve our country. Sponsorship dollars enhanceMWR quality of life programs cre- ating lasting memories that service members and their fami- lies keep with them during long deployments and throughout their military life. Sponsorship dollars allow for a wider variety of programs and services for our military as well as facility enhancements.

Sponsorship allows you to directly engage with over 300,000 people in the military community we serve through one-on- one encounters at our events or through strategic advertising. Military families appreciate all that is done to support them and this is reflected in their loyalty as consumers. They show this appreciation for our corporate partners no matter where in the world the Navy sends them. Sponsorships that are accompanied by advertising in MWR fa- cilities allow our corporate partners to gain exposure for their brands and messages and provide a platform to showcase their goods and services throughout the year.

Event Sponsorship Opportunities Companies have an amazing opportunity to showcase their business by forming a strategic partnership with the Navy Region Mid-Atlantic MWR Sponsorship Department. Packages may be customized to fit any corporation's needs. Sponsorship of virtual events is also available on multiple social media platforms. Contact Sponsorship for more information.

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Who We Serve

NAVY REGION MID-ATLANTIC The Navy is organized into 10 regions worldwide and a headquarters element that we call Commander, Naval Installations Command (CNIC). Navy Region Mid-Atlantic encompasses 14 installations across 20 states and serves over 127,000 active duty and Reserve military personnel and 293,000 retirees and family members. Our civilian workforce consists of approximately 95,000 Non- Appropriated Fund (NAF) and Civil Service (GS) personnel. Visit www.cnic.navy.mil for installation information.

MAINE

Naval Support Activity Saratoga Springs

Naval Support Activity Mechanicsburg/Philadelphia

Portsmouth Naval Shipyard

WISCONSIN

MICHIGAN

Naval Station Newport

RHODE ISLAND

Naval Station Great Lakes

Naval Submarine Base New London

Naval Weapons Station Earle

NEW JERSEY

OHIO

INDIANA

ILLINOIS

WEST VIRGINIA

Military Installations HAMPTON ROADS, VIRGINIA • Naval Station Norfolk • Joint Expeditionary Base Little Creek-Fort Story / Wallops Island • Naval Air Station Oceana / Dam Neck Annex • Norfolk Naval Shipyard • Naval Support Activity Hampton Roads - Headquarters / Northwest Annex / Portsmouth

Naval Support Activity Crane

KENTUCKY

The average military family enjoys a household income that is 80% higher than the U.S. average. Military families and veterans represent an incredibly diverse group that accounts for more than 25% of local state business.

• Naval Weapons Station Yorktown / Cheatham Annex / Huntington Hall

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Navy RegionMid-Atlantic Installations

Joint Expeditionary Base Little Creek-Fort Story JEB Little Creek-Fort Story is the major East Coast operating base supporting Overseas Contingen- cy Operations, providing support and services to 144 shore-based resident commands and 18 homeported ships. Naval Air Station Oceana / Dam Neck Annex The Navy’s East Coast Master Jet Base, Naval Air Station Oceana is home to F/A-18 Super Hornets. The base provides the facilities, equipment and personnel to support shored-based and total force readiness and maintain operational access of Oceana-based forces. Naval Station Great Lakes Providing base operating support for the Navy’s largest training facility, every young man or wom- an who enlists in the Navy today arrives at NAVSTA Great Lakes for initial training. More than 21,000 military and civilian personnel work, train and live onboard at any given time. The installation is home to 60 military and civilian tenant commands. Naval Station Newport Home to the Naval War College, the Surface War- fare Officers School and the Naval Justice School, Naval Station Newport is located on 1,399 acres along the western shore of Rhode Island’s Aquid- neck Island. Approximately 10,000 employees work at the 50 Navy, Marine Corps, Army Reserve and Coast Guard commands onboard. Naval Station Norfolk Naval Station Norfolk is the largest naval complex in the world, supporting the operational readiness of the U.S. Atlantic Fleet, providing facilities and services to enable mission accomplishment. The installation supports 59 ships and 184 aircraft, alongside 13 piers and 11 aircraft hangars. Naval Support Activity Crane NSA Crane is the third largest naval installation in the world, situated on 64,000 acres with more than 3,000 buildings and over 5,000 DoD civilian and contract personnel.

Naval Submarine Base New London Naval Submarine Base New London is the Navy’s first submarine base and the “Home of the Subma - rine Force.” It is also home to more than 70 tenant commands and employs more than 9,500 active duty, reserve and civilian personnel. As home to the Submarine Learning Center and Naval Submarine School, every Submariner in today’s Navy will be stationed at SUBASE New London in their career. Naval Support Activity Hampton Roads - Headquarters NSA Hampton Roads - Headquarters has the largest concentration of fleet headquarters and administra - tive and communication facilities outside of Wash- ington, D.C. The installation is home to more than 6,000 personnel and major tenant commands such as U.S. Fleet Forces Command. Naval Support Activity Hampton Roads - Northwest Annex NSA Hampton Roads - Northwest Annex provides a wide array of support services for 11 tenant com- mands, comprised of U.S. Coast Guard and Depart- ment of Homeland Security operational units, U.S. Navy and U.S. Marine Corps Anti-Terrorism/Force Protection training commands, and Navy, Coast Guard andNATO strategic communication activities. Naval Support Activity Hampton Roads - Portsmouth Formerly known as Naval Medical Center Ports- mouth (NMCP), NSA Hampton Roads - Portsmouth has proudly served the military and their families since 1830, making it the Navy’s oldest continuous- ly operating hospital. This is a nationally-acclaimed state-of-the-art medical center. Naval Support Activity Mechanicsburg Located in central Pennsylvania, NSA Mechanicsburg has more than 150 buildings with 8.8 million square feet of space that fall into four functional areas: ad- ministrative, housing and community facilities, ware- housing, and open storage. Some 40 tenant com- mands are located on the 806-acre complex.

Naval Support Activity Philadelphia NSA Philadelphia and Philadelphia Navy Yard Annex are home to multiple tenant commands in support of the Fleet, Fighter and Family. The installation is located on a streamlined shore and provides an op- eration-ready, secure shore infrastructure. Naval Support Activity Saratoga Springs NSA Saratoga Springs is a shore activity in an ac- tive, fully operational status. Services provided in- clude personal property, housing, administrative, Fleet & Family Support, and Morale, Welfare, and Recreation for all DoD personnel in New York, Massachusetts and Vermont. Naval Weapons Station Earle Naval Weapons Station Earle provides all ordnance for all Atlantic Fleet Carrier and Expeditionary Strike Groups, and supports strategic DoD ordnance re- quirements. The installation’s mainside is located in Colts Neck, N.J., and the waterfront is in the Leonar- do section of Middletown, N.J. Naval Weapons Station Yorktown is the Navy’s pre- mier weapons facility. It hosts 33 tenant commands, includingNavalMunitionsCommand,NavalOphthal- mic Support and Training Activity, U.S. Marine Corps Security Force Regiment, and Navy Expeditionary Logistics Support Group, as well as 19 departments. Norfolk Naval Shipyard Specializing in repairing, overhauling and mod- ernizing ships and submarines, Norfolk Naval Shipyard is the oldest and largest industrial facil- ity that belongs to the U.S. Navy, and is the most multifaceted. Portsmouth Naval Shipyard Specializing in the overhaul, repair andmoderniza- tion of Los Angeles-class submarines, Portsmouth Naval Shipyard provides the U.S. Navy’s nuclear powered submarine fleet with quality overhaul work in a safe, timely and affordable manner. Naval Weapons Station Yorktown / Cheatham Annex / Huntington Hall

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Statistics By Branch

ASSIGNED STRENGTH OF ACTIVE DUTY FORCE Service Enlisted Officers Total

Percentage

Army Navy

387,974 93,280 481,254 286,337 55,659 341,996 159,508 21,450 180,958 265,369 64,245 329,614

36.1% 25.6% 13.6% 24.7%

Marine Corps

Demographics of Active Duty U.S. Military

Air Force

TOTAL

1,099,188 234,634 1,333,822 100%

MARITAL PROFILE OF ACTIVE DUTY FORCE Service

ASSIGNED STRENGTH GENDER DISTRIBUTION Service Enlisted Percent Female Officer Percent Female Army 14.8% 18.2% Navy 20.4% 19.9% Marine Corps 9.0% 8.6% Air Force 20.8% 22.3% TOTAL 16.9% 18.9%

%Married % Never Married % Divorced %Other

Army Navy

51.8% 48.6% 40.1% 53.8% 49.9%

43.0% 46.8% 56.8% 40.2% 45.2%

5.0% 4.2% 3.0% 5.9%

0.1% 0.4% 0.1% 0.1%

Marine Corps

Air Force

TOTAL

4.8% 0.2%

EDUCATION PROFILE OF ACTIVE DUTY FORCE Service Percent with HSD & Above Percent with BA or BA & Above Army 74.4% 24.9% Navy 76.2% 19.1% Marine Corps 86.8% 12.8% Air Force 70.3% 27.8% TOTAL 75.6% 22.5%

RACE PROFILE OF ACTIVE DUTY FORCE Service %White

%Minorities %Other Enlisted Officer Enlisted Officer Enlisted Officer Enlisted Officer % Black 66.7% 73.0% 33.3% 27.0% 23.4% 12.3% 31.6% 7.3%

Army Navy

59.6% 76.6% 40.4% 23.4% 19.4% 8.0% 4.9% 3.4% Marine Corps 79.9% 79.5% 20.1% 20.5% 11.0% 5.7% 2.6% 7.5% Air Force 69.3% 77.8% 30.7% 22.2% 17.0% 6.3% 2.8% 6.3% TOTAL 68.9% 31.1% 17.2% 3.9% AGE DISTRIBUTION OF ACTIVE DUTY FORCE Service 25 and younger 26 to 30 31 to 35

36 to 40

41 and older

Average Age

Enlisted

Officer

Enlisted

Officer

Enlisted

Officer

Enlisted

Officer

Enlisted

Officer

Army Navy

50.9% 15.0% 21.6% 22.0% 13.0% 19.7% 9.0% 18.8% 5.5% 24.5% 29 46.9% 13.9% 22.4% 23.2% 15.3% 19.1% 10.1% 17.2% 5.3% 26.6% 29 72.7% 16.5% 13.6% 25.6% 6.9% 22.0% 4.6% 17.9% 2.2% 18.0% 25 44.9% 13.2% 23.1% 24.3% 16.1% 24.4% 11.6% 17.7% 4.2% 20.5% 29

Marine Corps

Air Force

NOTE: There are currently 40,558 active duty members of the Department of Homeland Security's Coast Guard.

Source: Department of Defense 2020 Demographics: Profile of the Military Community

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Statistics By Branch

The Navy in Hampton Roads MILITARY PERSONNEL Active Duty 2019

PERSONNEL WORK LOCATIONS Naval Station Norfolk

2019

2020

2020

Officers Enlisted

13,705 71,452

14,657 71,134

56,259 13,696

58,713 14,437

Military Civilian

Military Students

6,235

3,453

3,037

3,036

Contractors

TOTAL ACTIVE DUTY 91,380

89,244

JEB Little Creek - Fort Story Military

Reservists, Retirees & Family Members Officers

18,909

14,170

1,456 5,558

1,864 5,027

3,224 3,249

2,428 2,326

Civilian

Enlisted

Contractors

Retirees & Survivors

60,120 96,851

84,793

NSA Hampton Roads/Northwest Annex/Portsmouth Military 7,024

Military Family Members 98,288 TOTAL RESERVISTS, RETIREES & FAMILY 163,985 189,972 Civilian Employees Civil Service 33,058 32,713 Non-Appropriated Fund 4,389 3,991 Civilian Contractor 14,758 15,336 TOTAL CIVILIAN EMPLOYEES 52,205 52,040 TOTAL NAVY FAMILY 307,582 331,256

7,270 2,960 1,971

2,961 1,957

Civilian

Contractors

Norfolk Naval Shipyard Military

940

749

13,013

12,337

Civilian

624

836

Contractors

WPNSTA Yorktown/Cheatham Annex/Huntington Hall Military 2,234

ECONOMIC IMPACT Annual Payroll (Millions)

2,186 1,018

2019

2020

1,024

Civilian

Active Duty Military

$6,358 $1,842 $2,537

$6,304 $2,665 $2,585

529

529

Contractors

Retired Military/Survivors (est.)

NAS Oceana/Dam Neck Annex Military

Civil Service

13,040

13,328

Non-Appropriated Funds Civilian Contractors (est.)

$109

$99

3,529 3,362

3,388 6,839

Civilian

$1,385

$1,532

Contractors

TOTAL ANNUAL PAYROLL $12,233

$13,185

TOTAL: MILITARY 98,406

96,416 36,568

Goods and Services (Millions) Total Procurement

CIVILIAN 37,447

$4,160

$2,607

CONTRACTORS 14,758 15,537 >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20

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