DRiV Brand Guidelines_Final_Flipbook

DRiV Brand Guidelines_Final_Flipbook

BRAND GUIDELINES Q2 2019

DOCUMENT OBJECTIVE

THESE GUIDELINES ALIGN AND FOCUS OUR CREATIVE WORK INCLUDING HOW WE TALK ABOUT AND PRESENT DRIV TO ENSURE A CONSISTENT EXPERIENCE FOR OUR STAKEHOLDERS GLOBALLY. WHEN THEY ARE USED, OVER AND OVER CONSISTENTLY, THEY BECOME THE FOUNDATION FOR THE STORIES WE WANT OUR BRAND, OUR PRODUCTS, AND OUR SERVICES TO TELL. OUR GUIDELINES WILL HELP YOU BECOME A CHAMPION FOR THE DRIV BRAND.

LET’S GO.

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THE BUILDING BLOCKS OF OUR BRAND IDENTITY

BRAND STANDARDS

FONTS

LOGO

PURPOSE STATEMENT

COLORS

LOOKS OF SUCCESS

Driving advancements that help people get the

BEBAS NEUE PRO BOLD PRIMARY HEADERS BEBAS NEUE PRO BOLD ITALIC SECONDARY HEADERS DIN PRO MEDIUM SUBHEADERS Proxima Nova Regular BODY COPY

most out of every vehicle, every ride, every race, every journey.

Steel – Pantone Cool GRay 5C R 177 g 177 b 177 | c 31 M 25 Y 26 K 0 | Hex# b1b1b1

Graphite – Pantone Black 7C R 61 g 57 b 53 | c 65 M 61 Y 64 K 54 | Hex# 3d3935

FACILITY SIGNAGE

Performance Red – Pantone 485 C R 225 g 37 b 27 | c 6 M 98 Y 100 K 1 | Hex# e1251b

EVERYDAY CORRESPONDENCE IN MICROSOFT OFFICE

EVENTS

Signal Red – Pantone 1788 C R 243 g 39 b 53 | c 0 M 96 Y 83 K 0 | Hex# f32735

Arial Bold TITLES Arial Regular BODY COPY

STORIEDBRANDS DRAWN TOGETHER BY A NEW DRIVING FORCE

LEARNMORE AT DRiV.com

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PROMOTIONAL MATERIALS

DESIGN ELEMENTS

APPAREL

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CORPORATE COMMUNICATIONS CONTACTS

DOCUMENT OBJECTIVE

For questions and guidance about the DRiV™ Brand Guidelines, contact:

Lisa Caleca Corporate Communications Manager o: 248.354.8935 e: [email protected] Southfield, MI or Bill Dawson Executive Director Communications o: 847.482.5807 e: [email protected] Lake Forest , IL

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TABLE OF CONTENTS

HOW WE TALK ABOUT DRIV™ Company Voice How We Talk About DRiV™

7 8 9

Company Name Our Purpose

10 11 12 17 18 19

Our Values

Reasons To Believe

LOGOS Logo Meaning

LogoS

DESIGN ELEMENTS

HOW WE TALK ABOUT DRiV™

DRiV™ Preferred Logo Backgrounds and Layering

Correct Usage Rotating the Logo Limited Use Logos House of Brands

20 21 28 29 30 32 33 35 36 36 41 42 43 44 45 47 49 50 51

22-26

Global & Regional Product & Service Brands

House of Brands Lockup

DESIGN ELEMENTS Design Elements

Colors

Grid System Logo Placement

Fonts

CORPORATE TEMPLATES

CORPORATE TEMPLATES PowerPoint

LOOKS OF SUCCESS

39-40

Email Signature

Letterhead Envelopes

Business Cards Interior Facility Signs LOOKS OF SUCCESS Tradeshows & Events Promotional Materials

Exterior & Interior Facility Branding

Branded Goods

5

LogoS

HOW WE TALK ABOUT DRiV™

DESIGN ELEMENTS

CORPORATE TEMPLATES

LOOKS OF SUCCESS

6

company Voice

BRAND GUIDELINES

DRiV™

WE ARE

We are confident, progressive, knowledgeable, curious and ALWAYS professional in all we do. We understand our purpose and the importance of continuously improving the ride experience. DRiV’s brand voice is compassionate, and genuine. We use our expertise to help others. We are future-focused, innovative and embrace new technology. We respect each other, the customers we serve, and the end-users who rely on the components we produce to more fully live their lives.

Brave Determined Tenacious Motivated Empathetic

Connected Unified Global Relentless Proud

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HOW WE TALK ABOUT DRiV™

BRAND GUIDELINES

DRiV™

PURPOSE STATEMENT Driving advancements that help you get the most from every vehicle, every ride, every race, every journey.

COMPANY AMBITION Our ambition begins with the idea that there’s a driving force behind anything in motion. A force that can make ideas come to life. For over a century, courageous stewards of companies like Tenneco and Federal-Mogul built storied brands upon which moving stories were created. Today, those storied brands—Monroe, Walker, Champion, Fel-Pro, Moog, Wagner, Rancho,Thrush, National, Sealed Power and more—are drawn together by a new driving force that will propel us into the future. It’s a driving force to move people—emotionally, mentally and physically. To provide them with an elevated ride experience that offers ever greater joy and satisfaction. From the freedom and security enjoyed by the Everyday Driver… to the pride and passion experienced by the Nights-and-Weekends Enthusiast… to the guts and glory of the High-Performance Professional… they will all know what it’s like to be pressed into their seats, fully alive to the promise of what’s next. It’s a driving force to out-innovate others in the industry, with meaningful and differentiated product benefits. A driving force to continuously improve our products and processes, to answer needs at the customer and end-user level, even before they anticipate them. We aim to win the decision with our end-users every day. We do this not only for those end-users, but also for our customers and shareholders. It’s a driving force to help create a greener and safer tomorrow while fully embracing the thrill of acceleration. It’s a driving force to teach and to be taught. To be curious and agile within the world as it embraces exponential technologies that will impact what it means to be human. To understand and fully embrace what it means to be a globally diverse, high-performance company seeking to lead for yet another century. It’s a driving force to alter what it means to drive. DREAM BIG. INNOVATE BIG. DELIVER BIG. We are DRiV: Driving advancements that help you get the most from every vehicle, every ride, every race, every journey.

COMPANY DESCRIPTION DRiV is a new breed of business, a $6+ billion start-up, built from the combined strengths of Tenneco, Federal-Mogul and Öhlins Racing. We are a global collection of talent, 31,000+ team members strong, providing tailored product, brand and service solutions to customers in over 150 countries. Our scale and unique competitive position in the markets we serve enable us to partner with the world’s leading OE manufacturers and Aftermarket distributors. As we develop advancements for the vehicles of tomorrow, we also bring unique insights and capabilities to serve today’s vehicles with the leading portfolio of well-respected and enduring brands.

8

company name IN TEXT, URLS AND SOCIAL

BRAND GUIDELINES

DRiV™

DRiV Incorporated In official and legal documents, the company name should always be displayed like the above, all caps with a lowercase i and Incorporated at the end. in official/legal documents

Misuses

The company name should never be written with a 1 or with red letters, and should always include the TM symbol. DR1V DR1V DRiV

in text

exceptions

DRiV™ The company name should always be displayed like the above, all caps with a lowercase i and trademark symbol. The trademark symbol should be used in all instances where the company names is shown in text or as a graphic logo.

If you believe that you need an exception to one of the rules regarding our name and logo, you should CONTACT THE CORPORATE COMMUNICATIONS DEPARTMENT immediately. There may be cases where exceptions to the rules are required, for example, in the case of Twitter. Because “@DRiV” and several other variations were not available, and because Twitter limits the length of handles, we are using “@DRiV_inc” as our twitter handle. (“DRiVincorporated” was too long).

URL

DRiV.com Our company website URL is www.DRiV.com. The ‘www’ suffix can be omitted wherever systems allow.

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OUR PURPOSE

BRAND GUIDELINES

DRIVING ADVANCEMENTS THAT HELP PEOPLE GET THE MOST OUT OF EVERY VEHICLE, EVERY RIDE, EVERY RACE, EVERY JOURNEY. ____

10

OUR VALUES

BRAND GUIDELINES

integrity always • Do the right thing the right way • Speak up • Own it __ one team

• Take care of each other • Embrace our differences • Succeed together __ make tomorrow better • Turn problems into solutions, • Create what’s next • Passion to learn __ will to win • Seek flawless execution • Create customer fans • Make a difference __

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REASONS TO BELIEVE

BRAND GUIDELINES

WHAT ARE THE REASONS TO BELIEVE IN THE DRiV™ STORY? STORIED BRANDS INNOVATION SERVICE

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REasons to believe

BRAND GUIDELINES

storied brands

INNOVATION SERVICE

Storied Brands that have stood the test of time We go to market with a portfolio of 30 of well-respected and enduring aftermarket brands - 14 of which are 100 years old or more. From the Model T to the Model E, DRiV™ is built on a foundation as connected to the very beginnings of the automotive business as it is to the industry’s future. Longstanding partnerships with leading automakers, and a racing heritage proven on tracks all over the world, has resulted in unique insights that we build into every product.

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REasons to believe

BRAND GUIDELINES

STORIED BRANDS

Innovation

SERVICE

Innovation grounded in macro trends and consumer insights Rapid innovation teams launch new ride performance solutions on race tracks every 12 months. Our NVH experts invent new performance material solutions to address the NVH challenges of any vehicle segment, from commercial trucks to battery electric vehicles. >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52

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