INIKA Pure With Purpose

INIKA Pure With Purpose

Pure with Purpose

APRIL 2022

World’s First Plastic Neutral Make Up Brand

With the strictest natural ingredient criteria & highest level of certifications worldwide, our products use only the PUREST 100% NATURAL ingredients which are PROVEN TO PERFORM.

We are now leading the way in SUSTAINABLE BEAUTY , by using sustainable packaging & tackling the plastic crisis head on .

Pure Product. Pure Performance. Pure Purpose.

Nicole Trunfio BRAND AMBASSADOR

Nicole Trunfio is working with INIKA Organic for the April 2022 launch of Pure with Purpose – our new earth-first packaging and sustainability initiative that makes us the first makeup brand to go plastic neutral globally!

Her love of natural products and passion for sustainability makes her the perfect fit for this groundbreaking initiative.

Australian Supermodel born in Bunbury, Western Australia.

Currently resides in Texas, US on a 50 acre horse ranch with husband and Grammy award winning blues artist Gary Clark Jnr. They have 3 children – Zion (7), and daughters Gia (4) & Ella (2). A savvy businesswoman, Trunfio muses that every time she gives birth she starts a new business and is the proud founder of three sustainably driven ventures including: Erth jewellery(founded 2016); Bumpsuit (founded Feb 2020) and Erth Swim (founded July 2020).

Nicole has graced the covers of Vogue and Elle & been featured in a multitude of leading fashion magazines globally

She has also walked international catwalks for designers such as Chanel, Christian Dior, Fendi Gucci, Valentino, Christian Lacroix etc.

Pure with Purpose Event

On March 2nd, we launched our groundbreaking sustainability initiative, Pure with Purpose .​ ​ Joined by our brand Ambassador, WA-born supermodel, Nicole Trunfio, hosted by former editor of Harpers Bazaar, Eugenie Kelly, and attended by Australia’s leading beauty and sustainability editors and influencers.​ ​ We officially unveiled INIKA Organic’s stunning new sustainable earth-first packaging and celebrated our WORLD FIRST plastic neutral certification.

Social coverage has reached over 3.7 MILLION consumers on social media

Gained media has reached over 2.5 MILLION consumers

Media Coverage 06 Mar 2022 Author: Jonathon Moran Article type: Publication Page: 125 Sunday Telegraph, The Readership: 816000 AVE: $1835.53

The Daily Telegraph, 822k reach

04 Mar 2022 Article type: Publication Page: 34 Advertiser, The Readership: 358000 AVE: $1268.14

This copy is licensed by Copyright Agency for the purposes of a Press Clipping Service. Any reuse of this article must be licensed: www.rightsportal.com.au

page 1 of 1

This copy is licensed by Copyright Agency for the purposes of a Press Clipping Service. Any reuse of this article must be licensed: www.rightsportal.com.au

page 1 of 1

The Sunday Telegraph, 816k reach

The Advertiser, 358k reach

The Sun-Herald, 425k reach

Media Coverage

Spa & Clinic, 48.9k audience

Retail Beauty, 25k reach

More exciting press to come...

Social Coverage

Influencers reached an audience of over 3 MILLION

wbywhitewolfe-44.2K followers, nikki phillips-75.5K followers, nictrunf io-240K followers, aisha jade-302K followers, Shannon Lawson-156K followers, Ann hassarati-45.5K followers, Bianca Beers-11.6K followers, Dominique Elissa-233K followers, Thriving on Plants-379K followers, Lottie Dalziel-1,897 followers, Eugenie Kelly-5488 followers, Gaby Dunn-23K followers, Ayeesha Ash-2,947K follower s.

Social Coverage

Influencers reached an audience of over 3 MILLION

wbywhitewolfe-44.2K followers, nikki phillips-75.5K followers, nictrunf io-240K followers, aisha jade-302K followers, Shannon Lawson-156K followers, Ann hassarati-45.5K followers, Bianca Beers-11.6K followers, Dominique Elissa-233K followers, Thriving on Plants-379K followers, Lottie Dalziel-1,897 followers, Eugenie Kelly-5488 followers, Gaby Dunn-23K followers, Ayeesha Ash-2,947K follower s.

Winning Pure Formulas

Radiant Glow Veil wins best new product launch at The Green Edit 2022

Long Lash Mascara, Lip & Cheek Cream, Radiant Glow Veil and Loose Mineral Foundation have all come away with a win at the Beauty Bible Awards 2022

Lip & Cheek Cream wins GOLD at The Pure Beauty Awards 2022

Resveratrol Serum wins GOLD at the Organic Beauty Awards

Coming Soon

FROM APRIL 1

Biggest in-store and GWP support program EVER! Nicole Trunfio led social support Continuous 90-day Relaunch PR Coverage Website Relaunch Social Media Support (Organic & Paid) Paid Digital Advertising

Influencer Activity (global) Kicking off PR Activity in UK & US Markets Gritty Pretty Magazine advertising & editorial campaign Editor led social activations Podcasts - Gritty Pretty & The Green Edit Ongoing eDM campaigns

HUGE GLOBAL CONSUMER REACH

The Problem

350 million tonnes of plastic enters landfill every year

15 truckloads of plastic enters our oceans every minute

120 billion units of beauty packaging is produced each year

More about our sustainability initiative and plastic neutral certification

We are part of the Solution!

We are Certified Plastic Neutral

The Waste Revolution Plastic Neutral Certification verifies the drastic reduction of plastic used in our new earth-first packaging. For the small amount we do use, most is verified as post consumer recycled (reused) plastics. Plastic neutrality is achieved by INIKA Organic supporting to collect and offset plastic by funding impactful projects that support rural Australian communities that have been hit by natural disasters – like floods, fire and draughts.

4.7 tonnes of plastic collected and repurposed into fire-proof fence posts to help rebuild devastated farming communities.

New packaging made from 90% sustainable & reused materials such as aluminium and glass.

Minimised virgin plastic use by 84% (from 8.1 to 1.3 tonnes)

Pure with Purpose

inikaorganic.com