Jon Carson Consulting - August 2022

Jon Carson Consulting - August 2022

August 2022

NOW IS THE TIME TO BE CHOPPING WOOD IN YOUR BUSINESS

It’s August, and I’m cutting and chopping wood in the forests of Idaho. Why on earth am I collecting firewood for winter when temperatures are presently near triple digits? You already know that answer: We store up wood in the summer so we’ll keep warm in the winter. I challenge you to use that same analogy with your business team in August. With school starting soon, fairs coming to town, and the final few days of summer waning, it’s easy for our team members to forget about chopping wood and focus on taking it easy or trying to stretch out summer just a few more days. Facing the highest inflation rates in over 40 years and possibly heading toward a full-fledged recession, now is the time to get your team to start chopping wood. I realize that it might not feel like the time to be prospecting, presenting, and closing in the sales world. However, if you don’t have a plan now, you will pay for it in the fourth quarter or, worse yet, in the dead of winter. It’s going to be freezing with no wood to burn (no work, no sale). I would also encourage your employees to be saving money, cutting back on expenses, and preparing for what’s in store. It’s our job as business owners to take care of our workers, both at work and at home, and sometimes that means sharing some practical wisdom. We’ve been in the midst of a spending frenzy like no other, and with gas prices pushing $5, $6, and $7 per

gallon depending on where you live, and food prices higher than most people can afford (that is, if we can even find the items we need due to supply chain turmoil), this is the time to encourage your team to pull back and be wise with spending and saving (this is also a great way to create retention in your company culture as well). Consider offering a Dave Ramsey class for your team to help them learn the value of saving.

In terms of building a summertime logging plan, push for 30 phone calls per day per representative. Ten dials by 10 a.m., 20 dials by 2 p.m., and 30 dials by 3 p.m. (10x10, 20x2 and 30x3). You should also call three of your current customers before 9 a.m. each morning (3x9) and tell them “Thank you” for their business. What do they like best about working with you? What can you do better, and do they know anyone you should know who might be a fit for your product or business? Sharpen the saw, gas up, check the oil on the old sales machine, and start cutting and chopping wood! Stretch yourself and your team in August, and life will be easier on you come winter.

-Dave Tester

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WHAT IS SOCIAL SELLING MARKETING? How Can You Implement This in Your Business?

with products that are similar to yours. Find people who bought from your competitors but didn’t have a great experience. This gives you a chance to offer them a better alternative. One of the most effective ways to sell your brand in social marketing is by answering questions and responding to users. For example, if someone were to complain on Twitter about an item from a company, that business could create a team that checks social media for these types of issues. Then, the business can respond to the user and help resolve the problem. This shows customers that you care about them and their experience, which will influence them to continue to buy from you. Excellent customer service and problem-solving skills can do wonders for your brand. Sales have always been about building relationships and establishing credibility. Social selling is just like that, except you’re using the power of social media as leverage. So take advantage of it! Meet your customers and potential customers where they are, and watch your relationships and profits soar.

Today, more and more people search for products online and use social media to find new trends and products. Now is the time to meet your customers where they are — with social selling marketing. What is social selling marketing? Social selling is the art of forming relationships with current and future customers to generate sales. Building these relationships makes people more likely to use your products. Instead of telling them to buy right now, you’re ingraining in their minds that you’re always there. This method can help boost sales,

give you a competitive edge, strengthen your brand’s reputation, and is more

effective than cold-calling. How do you sell socially?

First, you must know your audience. What do they need, and what do they want? Next, find out which social media platforms they are most likely to use. Do they use Facebook, Twitter, Instagram, or TikTok? This will allow you to reach your audience easier if you use the platforms they are most frequently on. If you’re trying to find prospects, research people who are interacting

TESTER-

MONIALS

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“My volcano script for upset customers works so well. Thank you, Dave! In fact, your script ‘Thank you for your grace and understanding’ goes so well some upset customers actually thank me when they are done with the call.”

Sarah Scott Customer Service Representative “Directing First Impressions” Ft. Worth, Texas

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HEINZ KETCHUP AND 57 THAT MANY VARIETIES?

The Number 57 Heinz wanted something more to attract customers, and he decided having a number on his jars would do the trick. So, he began picking random numbers to see what would be memorable. He tried 53 and 59, but he claimed they weren’t catchy enough. Then, he tried 57. It looked great on jars, so he decided to coin the “57 varieties” slogan in 1896. But there aren’t 57 varieties. Some people theorized that when he created the slogan, perhaps he sold 57 bottles, but he actually sold 60. The truth is that Heinz thought 57 sounded like a lucky number. Having 57 varieties was just a marketing tactic he used to attract customers, yet if you search how many varieties there actually are today, you’ll still see 57 as the answer. We may never know the actual number of varieties Heinz created. Either way, the number 57 is part of what keeps people coming back for more and has made Heinz the leading brand of ketchup in the United States.

As you’re walking through your supermarket, you may see Heinz Ketchup and other Heinz products on the shelves. Have you ever noticed the “57” on the bottle? Does it mean there are 57 varieties of Heinz products? Why that number? Let’s take a trip down memory lane to find out. The Origins

Henry John Heinz invented ketchup by adapting a Chinese recipe for a condiment called “Cat Sup.” This product was a thick sauce made from tomatoes, seasonings, and starch. Heinz marketed this mixture and began selling his creation to the public in 1876. But ketchup wasn’t the first thing he created. When Heinz was 25, he wanted to market his mother’s grated horseradish, so he decided to put the product in clear jars to show its quality. The product became a success! This form of marketing had never been done before, so Heinz took advantage of it and began creating more products to sell in glass jars. Heinz became a fan favorite after selling and providing samples of his condiments at the Chicago world’s fair in 1893.

PERSONAL PIZZAS

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GG Gretchen’s Kitchen (My Mom’s Secret Recipes)

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You can change the toppings, such as adding chicken, bacon, or pepperoni, and make this a pizza bar if you are having guests, etc.

INGREDIENTS

• 1/2 cup pesto • 4 Italian flatbread rounds (6 inches in diameter) • 1 1/2 cups sliced Roma tomatoes (or other small tomatoes)

• 1/4 cup green or black olives, chopped • 2 cups shredded havarti cheese (about 8 oz), or cheese of choice

Corner Post MINISTRY

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1. Preheat oven to 425 F. 2. Spread 1 tbsp pesto onto each flatbread round. 3. Place flatbread rounds on an ungreased cookie sheet. Sprinkle with cheese. Arrange tomatoes and olives on top. 4. Bake 12–15 minutes or until heated through and cheese is melted. DIRECTIONS

“Let each of you look not only to his own interests but also to the interest of others.” –Philippians 2:4

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You Should Be Chopping Wood Now

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This Marketing Strategy Helps Build Stronger Relationships

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Testimonial

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A Lucky Number for Ketchup

Siri, What’s the Prettiest U.S. Restaurant?

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3 MOST BEAUTIFUL RESTAURANTS IN AMERICA Where the View Is Part of the Menu …

When you go to a nice restaurant, you’re not just paying for food — you’re also paying for an experience. Decor might be the last thing on a guest’s mind, but with the right design, some restaurants are absolutely breathtaking. Here are a few of our favorites. Pink Cadillac Diner — Natural Bridge, Virginia Taking a step into this restaurant feels like stepping straight into the 1950s … in all the best ways possible. The diner’s bold, beautiful shades of bubblegum pink — including a vintage pink Cadillac parked in front — prompt nostalgia and delight. Accompanied with a classic burger and ice cream diner menu, this East Coast gem is There are plenty of gorgeous restaurants in the Big Apple, but you’ll always hear Cecconi’s Dumbo mentioned among the best. Located in Brooklyn Bridge Park, your table might have dramatic views of the bridge or a waterfront view of the Manhattan skyline. It’s the best possible pairing with their classic Italian menu, complete with handmade pasta and high-end ingredients from Italy. The French Laundry — Yountville, California If there’s a contest for the best food and views offered by a restaurant in America, this three-star Michelin restaurant just might a destination you won’t want to miss. Cecconi’s Dumbo — New York City

place first. Run by Thomas Keller, its rustic, cottage-like setting in Napa Valley always turns heads with its surprisingly sophisticated design (as well as its exclusive tasting menus!). The restaurant’s gardens are beautifully lit and dotted with Japanese maple trees — a sight that will blow you away. Most people can have a good meal at home, so if you have the time and money, why not pay a little extra for a nice view? Go ahead and indulge. We won’t judge — we’ll even be a little jealous!

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