RISE25 - August 2022

RISE25 - August 2022

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PROFITABLE CONNECTIONS

August 2022

CAN PODCASTING IMPROVE PUBLIC SPEAKING? Yes — Thanks to Repetition

Aug. 7 is National Professional Speakers Day, and it reminded us that speakers have one of the most terrifying jobs ever. According to a 2014 survey by Chapman University, the most common fears in America are bugs, heights, and public speaking. For business owners, like most leadership roles, there’s a lot of pressure to have public speaking skills. But how do you get to practice if you’re not talking in front of crowds every day? The answer for us, and many of our clients, is clear: Start a podcast. Podcasting is an excellent way to “build” your public speaking muscles. Some might think it’s because you get more comfortable speaking in a public space. That’s true, but it ignores the most important way that podcasting makes a difference: repetition. As you may know, John came from the world of politics and worked as a speech writer in the White House. It was

common to see new candidates stumble when the spotlight glare hit their faces, and it mainly happened because they didn’t have enough practice with their messaging. However, candidates who have been in public offices or media for a while — or have hosted radio programs (yesterday’s version of a podcast) — had a lot of experience delivering consistent, clear messaging. They often did well when the spotlight arrived, rather than buckle under pressure. Most people try to avoid saying the same things over and over again, but when developing your public speaking skills, repetition is everything. Once, in front of a large crowd, an event host said, “Jeremy, you’re the expert on podcasting. Come up here and talk!” If Jeremy weren’t a podcast host himself, he would’ve dreaded that request. Thankfully, he talked about podcasting all the time with his guests. Even while on the spot, he could talk to the crowd with ease. It almost sounded rehearsed — minus the work and preparation. Best of all, podcasts allow you to practice your message in a low-stakes environment. Other people may be listening, but you’re not actually in front of thousands of people right away. It’s always possible to cut out parts where you stumbled, and nobody will ever know. Beyond repetition, you can even interview many experts and professional

speakers on your own podcast and gain new insights into public speaking that will help you in the future. Plus, we know many professional speakers who use their own podcasts in a similar way! It helps them network and connect in a way that could lead to more speaking opportunities. If you aren’t a speaker yet, you might be surprised to discover that, one day, a company or convention may want to hire you to be a speaker. Experts with an active podcast (about their specialties) are a very attractive choice as a public speaker, compared to experts who don’t showcase this level of knowledge. Many podcasters gain recognition as they develop a proven track record for their speaking ability. We’ve had clients get opportunities to speak on other podcasts, mainstream media, radio, television, and more — from Bloomberg to Forbes. Once, John had a speaking invitation to an event that was also featuring Malcolm Gladwell and Shaquille O’Neal. It was a surreal moment that couldn’t have happened without the repetition and recognition of his podcast. No matter where you are in your podcasting journey, we know similar opportunities are waiting for you. –Dr. Jeremy Weisz & John Corcoran

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Here’s How to Keep Them Engaged! ARE YOUR EMPLOYEES BURNT OUT?

In 2021, a study by Indeed found that 52% of employees reported experiencing burnout. This is a considerable spike from the 43% who said they had the same feeling before the COVID-19 pandemic. With hours at work becoming more prolonged due to staff shortages, many workers feel tired, overwhelmed, and stressed. Luckily, you can implement a few strategies to reduce the amount of burnout your employees feel. Improve company culture. Do your employees feel like they can trust their managers and colleagues to help them when they are struggling? Are they afraid to ask for help or voice their concerns and frustrations?

Reward top performances. It can be challenging for employees to come to work every day if there is no long-term future for them at your company. This is where promotional opportunities come into play. If you have employees who go above and beyond each time and exceed expectations, offer them a promotion. This will make them feel valued and appreciated. You can even give quarterly bonuses that are based on performance. This will inspire workers and motivate them to do high-quality work every day. Even a simple shoutout or acknowledgment of their hard work can help. Praises boost confidence and make them feel like they are an essential part of the team. Monitor workloads and scheduling. One of the fastest ways for your employees to feel burnout is if they are overworked. While tasks may vary and spike on certain days, it’s crucial that you monitor your employees’ workload to make sure they aren’t working overtime frequently. Allow them to have free time by providing adequate vacation and sick time. Your employees must have time to enjoy their lives, exercise, positively interact with friends and family, and have a chance to practice self- care. If they are well-rested and have time to do things for themselves, they will be more productive and happy at work. You could even offer flexible schedules that accommodate their personal lives. By showing that you care about them, this will boost employee morale. Fighting burnout can be tough. But with forethought and consideration, you can help reduce this feeling and increase your employees’ satisfaction at work for years to come. With happier and more motivated employees, the productivity of your business will exponentially increase.

These factors play a huge role within work culture and help predict worker satisfaction. If your employees dread going to work because of the treatment and culture of the company, they may not be motivated to do their best and focus on their work. Your staff needs to feel valued, supported, and heard by their colleagues and

managers. Take time to truly understand

and listen to your workers’ concerns and let them know

their voices are heard. If employees feel like their uppers acknowledge them and improve the company culture, their overall satisfaction

at work will increase.

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[Agency Series] Combining Traditional and Digital Advertising to Good Effect With Darcy Garbin and Debbie Pontera, Managing Partners of D2 Media This Month’s Featured ‘Inspired Insider’ Podcasts

[Top Women Leaders & Chicago Business Series] The Helpful Business With Becky Feinberg- Galvez, CEO of Candor Threads

Darcy Garbin and Debbie Pontera are the co-founders and managing partners of D2 Media, a full-service advertising agency. They’ve worked in media and marketing for over 30 years. The duo hand selects

Becky Feinberg-Galvez is the CEO and co-owner of Candor Threads, a custom apparel company. Candor Threads first started as corporate textiles in 1982 when Becky’s stepfather, Arnie Kapp, founded the business. Becky joined Candor Threads as a marketing and sales manager and moved into the CEO position following her

the best media partners to help clients build their advertising dream team. Darcy and Debbie have digital and traditional advertising expertise, including radio, TV, direct mail, billboard, and print. Listen to this episode of the “Inspired Insider Podcast” with Dr. Jeremy Weisz featuring Darcy Garbin and Debbie Pontera. They talk about the mistakes brands make when doing broadcast advertising, how to make the most of radio, TV, and billboard ads, and how to use different mediums to craft a powerful strategy. Scan the QR code or visit the link to listen to the full episode.

stepfather’s passing. As CEO, Becky has created steady year-over-year growth by introducing new products and implementing a customer-centered, detail-oriented approach to business. Listen to this episode of the “Inspired Insider Podcast” with Dr. Jeremy Weisz featuring Becky Feinberg- Galvez. They discuss Becky’s entrepreneurial journey, the one time her business failed, and how she turned a defeating moment into a profitable one by pivoting to become a helpful company. Special Shoutouts: A notable person on Becky’s journey was Arnie Kapp.

InspiredInsider.com/darcy-garbin- and-debbie-pontera-interview

Scan the QR code or visit the link to listen to the full episode. InspiredInsider.com/becky-feinberg- galvez-interview

This Month’s Featured ‘Smart Business Revolution’ Podcasts

[Top Agency Series] Strategies for Building a Powerful Agency

Bull Riding, Optimizing Conversion Rates, and Scaling a Digital Business

Karl Sakas is an agency consultant and executive coach at his firm, Sakas & Company, where he helps digital agency owners take control of their business so they can conquer growing pains and increase profits. Referred to as the “agency therapist” by his clients, Karl has helped hundreds of

Justin Christianson is the co-founder and president of

Conversion Fanatics, a conversion rate optimization company. They

work with companies to help them increase conversion and marketing performance. Justin is also the author of “Conversion Fanatic: How To Double Your Customers, Sales and Profits With A/B Testing.” He is a former pro bull rider-turned-digital marketer. In this episode of the “Smart Business Revolution Podcast,” John Corcoran interviews Justin Christianson about his background as a bull rider and how he built a digital marketing company. Justin also talks about some of the challenges he faced growing his business, how he helps clients optimize their conversion rates, and the future of e-commerce. Special Shoutouts: A few notable people on Justin’s journey include Marty McDonald and Joey Gilkey. Scan the QR code or visit the link to listen to the full episode.

agency owners worldwide find a passion for their work again. Karl is also the author of several books, with his most notable work being “Made to Lead.” In this episode of the “Smart Business Revolution Podcast,” John Corcoran is joined by Karl Sakas to discuss how to successfully run an agency. Karl explains project management and account management and how to approach each in an agency setting. He also talks about the pod agency model, client concentration problems, and the two possible ways to manage business risks when diversifying. Special Shoutouts: A notable person on Karl’s journey is Diane Stadlen.

Scan the QR code or visit the link to listen to the full episode.

SmartBusinessRevolution.com/bull- riding-optimizing-conversion-rates- and-scaling-a-digital-business

SmartBusinessRevolution.com/ karl-sakas-strategies-for-building-a- powerful-agency

Should You Use Video-Based Marketing? Yes! Here Are 3 Tips to Get Started

People spend most of their time at home now more than ever. This is one of the reasons why video-based marketing is becoming so popular. It allows your audience to engage with you and influencers and learn about your products, and it will enable customers to shop while watching your videos. Here are ways you can incorporate video- based marketing into your business. 1. Use Your Resources. Before you go live or create a video, you want to ensure that you have proper lighting, good equipment like lights and cameras, and editing software. Even though this may seem like it wouldn’t make that much difference, your video’s quality will influence your customers more than you think. 2. Take Advantage of Social Media. Facebook, Instagram, YouTube, and TikTok have options where you can share

both pre-recorded and live videos. More and more people spend their time on social media, so meet your customers where they’re at. Create something engaging that complements what you’re trying to sell. Your videos don’t need to be long. However, by making longer live- stream videos, your clientele can post comments while you’re live. You can answer questions and engage more with your audience this way. 3. Tell Stories. Storytelling is one of the key strategies business owners are using to engage and relate to their customers. It helps you build a stronger and more meaningful relationship with your audience and makes them feel valued. So begin brainstorming what stories you would want to tell. Is there a specific reason you created, or are advertising, a particular product? Share these experiences with your

clients. If you’re not selling an item, you can create videos to simply build a connection with your market. This will keep your business at the forefront of your viewers’ minds. These are only a few of the many ways you can begin using video-based marketing within your business plan. It will help you boost your retention rates and allow you to connect with your customers in a way that is the most convenient for them. So, smile for the camera; you’re about to go live!

Rise25 Podcast Spotlight "The Same Day Podcast" Mat Zalk Featuring: Real estate, property management, and entrepreneurial leaders "The Future Is Borderless Podcast" David Nilssen Featuring: Thought leaders from around the world who bring a global mindset and unique perspective to life and business

Fake News and Clickbait — Forms of Yellow Journalism

They’re everywhere — misleading articles with enticing headlines and exaggerated content. But how did this “clickbait” and “fake news” journalism come to be? It all started in the 1890s with yellow journalism. What is yellow journalism? Yellow journalism is a term for poorly researched or illegitimate news stories. It got the name “yellow” when New York World’s owner, Joseph Pulitzer, hired artist R.F. Outcault to create a “Hogan’s Alley” comic strip featuring The Yellow Kid. How did it gain traction? Pulitzer ran the first color printing of the “Hogan’s Alley” cartoon in New York World in 1895, and it became a huge hit. Then, William Randolph Hearst entered the picture. He acquired the New York Journal and competed relentlessly with New York World. Hearst exaggerated his reporter’s headlines and created misleading stories to grab attention and gain profit.

"Amplify People" Eric Taussig

Featuring: Top executives who are building happy, thriving companies and teams with a global workforce "Tao of Pizza Podcast" Mark Hiddleson Featuring: Industry logistics innovators and entrepreneurs "The Kennedy Events Podcast" Paige Buck and Maggie Kennedy Featuring: Inspiring event and venue leaders and corporate brand leaders in the San Francisco Bay area

"Second Bite Podcast" Todd Taskey Featuring: Entrepreneurs and CEOs who are creating valuable companies through creative transactions

Today, Hearst and Pulitzer are credited with spawning yellow journalism. Who knew?

Go subscribe on iTunes!

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Inside This Edition

1.

How Podcasts Conquer Public Speaking Phobias

2.

3 Strategies to Reduce Employee Burnout

3.

Meet Your Customers Where They Are

It All Happened Because of a Cartoon

4.

This Marketing Strategy Helps Build Stronger Relationships

AND HOW CAN YOU IMPLEMENT IT IN YOUR BUSINESS? WHAT IS SOCIAL SELLING MARKETING?

Today, more and more people search for products online and use social media to find new trends and products. Now is the time to meet your customers where they are — with social selling marketing. What is social selling marketing? Social selling is the art of forming relationships with current and future customers to generate sales. Building these relationships makes people more likely to use your products. Instead of telling them to buy right now, you’re ingraining in their minds that you’re always there. This method can help

to reach your audience easier if you use the platforms they are most frequently on. If you’re trying to find prospects, research people who are interacting with products that are similar to yours . Find people who bought from your competitors but didn’t have a great experience. This gives you a chance to offer them a better alternative. One of the most effective ways to sell your brand in social marketing is by answering questions and responding to users . For example, if someone were to complain on Twitter about an item from a company, that business could create a team that checks social media for these types of issues. Then, the business can respond to the user and help resolve the problem. This shows customers that you care about them and their experience, which will influence them to continue to buy from you. Excellent customer service and problem-solving skills can do wonders for your brand. Sales have always been about building relationships and establishing credibility. Social selling is just like that, except you’re using the power of social media as leverage. So take advantage of it! Meet your customers and potential customers where they are, and watch your relationships and profits soar.

boost sales, give you a competitive edge, strengthen your brand’s reputation, and is more effective than cold-calling.

How do you sell socially? First, you must know your

audience . What do they need, and what do they want? Next, find out which social media platforms they are most likely to use . Do they use Facebook, Twitter, Instagram, or TikTok? This will allow you

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Rise25: Helping B2B Businesses Build Profitable Connections