RISE25 - December 2020

RISE25 - December 2020

rise25.com

PROFITABLE CONNECTIONS

December 2020

How to Get More New Clients in the New Year

ARE YOU READY FOR A NEWNETWORK?

What should the focus be for the new year to grow your business?

Entrepreneurial Operating System, was developed by bestselling author Gino Wickman. This system was laid out in Wickman’s immensely popular book, “Traction: Get a Grip on Your Business.” We came up with the idea to do a series of podcasts and content profiling EOS facilitators. Using a combination of our podcast, “Smart Business Revolution,” and LinkedIn, we had conversations with around a dozen facilitators. John put together an insightful series with great information and resources and we made great connections with referral partners. Not long after the content and podcasts went up, John received a message over LinkedIn from Gino Wickman himself, thanking John for creating the EOS profile series. John responded by inviting Gino on his podcast, and Gino gave a quick okay. Gino and John had a great conversation, which you can listen to on SmartBusinessRevolution.com. They covered a range of topics, from EOS to Gino's latest book, "Entrepreneurial Leap: Do You Have What it Takes to Become an Entrepreneur?" The conversation has become a foundation for other opportunities. We refer people to Gino and his work and Gino has referred a number of new clients to us.

When it comes to adding clients and doing business development, it is easy to do the same things you’ve always done ... Talk to the same old people. Rely on the same old referral partners. Participate in the same old networking events (though they may be virtual now). As Albert Einstein said, “Insanity is doing the same thing over and over again and expecting different results.” As we stand on the verge of a new year, what is one strategy that would have a huge impact? What little hinge would swing that big door? (paraphrased from W. Clement Stone) There is no better way to grow your business than to expand your network. People ask us all the time, “How can I expand my network?” or “How can I find new clients and referral partners?” One strategy that we recommend: Seek out communities you may not have considered in the past. Look for communities where your ideal prospects and referral partners spend their time. Here’s a great example. A few years ago, we realized that our ideal referral partners were part of the EOS community. EOS, short for the

Anytime John has interviewed someone familiar with EOS, they remark how impressed they are that Gino was a guest on John’s podcast. It’s yet another big benefit of expanding your network — you get to speak with thought leaders and major industry voices and, in turn, you increase your own authority within your industry. When you go out and identify new communities, organizations, companies, and groups, you can leverage your podcast to deepen your relationship with more partners and prospects. Take the time and effort to curate and nurture those relationships and you’ll be happy with the results. Action step: Brainstorm two communities that you will go deeper with this new year and email us which you choose.

Dr. Jeremy Weisz & John Corcoran

Rise25: Helping B2B Businesses Build Profitable Connections 1

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