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The Fairtrade Edit • 2022 (Insight)
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PAGE TITLE THE BEST OF BISCUITS EDIT
THE FAIRTRADE EDIT
ADD CALL TO ACTION HERE rocs.ramsden-international.com www.ramsden-international.com +44 (0) 1472 315 610 | [email protected] An insight into Fairtrade with consumer mindset statistics and product recommendations
ABOUT FAIRTRADE THE FAIRTRADE EDIT
The core FAIRTRADE mark is recognised around the world. An amazing 93% of UK shoppers recognise it and 83% trust it when deciding whether a project is ethical. It is a registered certification label for products sourced from producers in developing countries. The mark is only used on products certified in accordance with Fairtrade Standards and on promotional materials to encourage people to buy Fairtrade products. WHAT IS FAIRTRADE FORTNIGHT? 21 February - 6 March 2022 For two weeks each year at the end of
WHAT IS
?
Fairtrade is a global system that connects farmers and workers fromdeveloping countries with consumers and businesses across the world to change trade for the better. Fairtrade changes the way trade works, through better prices, decent working conditions and a fairer deal for farmers and workers in developing countries. As a leader in the global movement to make trade fair, Fairtrade supports and challenges businesses and governments, and connects farmers and workers with the people who buy their products. By choosing Fairtrade, people can create change through their everyday actions. A product with the FAIRTRADE mark means producers and businesses have met internationally agreed standards which have been independently certified.
77% of shoppers said they purchased at least 1 Fairtrade product after hearing/ seeing the Fairtrade Fortnight campaign
February and start of March, thousands of individuals, companies and groups across the UK come together to share the stories of the people who grow our food and drinks, mine our gold and who grow the cotton in our clothes; people who are often exploited and underpaid. Learn more about Fairtrade Fortnight here.
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ABOUT FAIRTRADE THE FAIRTRADE EDIT
HOW DOES IT WORK?
WHY IS FAIRTRADE IMPORTANT? Fairtrade aims to address a number of key issues the world faces, such as...
Consumers are a vital part of Fairtrade. When Fairtrade products are purchased the following methods can be put into action:
1
Fight the root causes of child labour by providing producers with financial gains they can use to reinvest in their communities and families.
2 3 4
Help farmers adapt and become more resilient, while supporting businesses and consumers to be part of a more climate-friendly supply chain.
Child Labour
Climate Change
Decent Livelihood
2 3 4 5
Eliminate poverty by giving farmers a fair price for their produce, and workers a fair wage for their labour by setting minimum prices.
Environment
Forced Labour
Gender Equality
Introduce farming practices that yield positive impacts on the environment, animals, and people.
Challenge the gender gap by enabling women to stake their claim and succeed on their own terms.
Human Rights
HREDD Law
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FAIRTRADE CONSUMER MINDSET THE FAIRTRADE EDIT
WHAT DO CONSUMERS THINK ABOUT FAIRTRADE?
...and 79% would choose a Fairtrade product!
90% of shoppers recognise the Fairtrade mark...
95% of shoppers who have seen the Fairtrade label say they now buy some Fairtrade product throughout the year...
...with 1 in 5 buying at least 1 product each month and a further 1 in 5 buying multiple products each month.
While more than 50% of consumers are pledging to shop at stores that have a strong commitment to Fairtrade.
22% of British online supermarket customers say they are buying a Fairtrade product weekly!
Reasearch also found that 72% of consumers want a wide range of Fairtrade products.
Sources: Fairtrade.net, 2021; Fairtrade.org.uk, 2021; Kantar TNS Q4, 2021
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FAIRTRADE PRODUCTS THE FAIRTRADE EDIT
There is an enormous variety of products covered by the Fairtrade Standards. Each purchase of a Fairtrade product can make a real difference for farmers and workers around the world. Some of the leading Fairtrade products are...
OUR FAIRTRADE CATEGORIES
Confectionery
Hot Beverages
Soft Drinks
Home Baking
and many more!
Read on for product recommendations
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FAIRTRADE CONFECTIONERY THE FAIRTRADE EDIT
Chocolate and Love Organic
Divine Chocolate
Seed and Bean
Fairtrade Single Origin Mandarin & Ginger Dark Chocolate 85g AOSB-MAN
Fairtrade S mooth Dark Chocolate with Pink Himalayan Salt 90g 1024396
Fairtrade Creamy Dark Chocolate Bar (55%) with Cacao Nibs 80g ACHO-CREAM
Vegó
Tony’s
Seed and Bean
Fairtrade Single Origin Dark Chocolate Lavender 85g AOSB-LAV
Fairtrade Chocolonely White Raspberry Popping Candy 180g 4TON12
Fairtrade Mini Whole Hazelnut Chocolate Bar 65g AVEG-MINI
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FAIRTRADE HOT BEVERAGES THE FAIRTRADE EDIT
Café Direct
Clipper
Divine
Fairtrade Clipper 40 Organic Green Tea in Unbleached, Plastic- Free Bags 80g 1038082
Fairtrade 5 Mayan Gold Mexico Whole Beans 227g ACOF-MGOWB6
Fairtrade Drinking Chocolate 400g AEQ-DIVIDC4
Hampstead
Percol
Taylors of Harrogate
Fairtrade Organic Fika Ground Coffee 227g 1038368
Fairtrade Organic Darjeeling Tea 20
Fairtrade Delicious Decaf Instant
Sachets 40g AHTC-DAR4
Coffee 100g APERC-DFC
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FAIRTRADE HOME BAKING THE FAIRTRADE EDIT
Tate & Lyle
Lucy Bee
Rayners
Fairtrade Organic Golden Syrup 340g 4FRE22
Fairtrade Light Brown Soft Pure Cane Sugar 500g 1034032
Fairtrade Organic Raw Coconut Flour 500g 4LCY09
Taylor & Colledge
Billington’s
Tropical Wholefoods
Fairtrade Organic Vanilla Bean Extract 100ml 4TCV01
Fairtrade Demerara Natural Unrefined Cane Sugar 500g ABIL-FTDEM
Fairtrade Apricots 125g ATRP-FTA
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FAIRTRADE SOFT DRINKS THE FAIRTRADE EDIT
ChariTea
ChariTea
Gusto
Fairtrade Black Iced Tea with Lemon 330ml ALEM-CB
Fairtrade Red Tea 330ml ALEM-CRP
Fairtrade Naturally Slim Cola 275ml 4GUS02
Lemonaid+
Karma Drinks
Karma Drinks
Fairtrade Organic Karma Cola 250ml AKAR-COLC
Fairtrade Organic Gingerella Ginger Ale 250ml AKAR-GINC
Fairtrade Passion Fruit 330ml ALEM-LP
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MORE FAIRTRADE PRODUCTS THE FAIRTRADE EDIT
BioFair
Lucy Bee
Zaytoun
Fairtrade Organic Quinoa Flakes 400g ABIOF-QF400
Fairtrade Olive Oil 500 ml AZAY-500SIX
Fairtrade Organic Extra Virgin Raw Coconut Oil
300ml 4LCY01
Equal Exchange
Propercorn
Geo Organics
Fairtrade Palestinian Oils Olive Oil 1L AEQ-PO1
Fairtrade Sweet Popcorn 90g APOP-SWP
Fairtrade Organic Mango Chutney 300g AGEO-MAN
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STATISTICS & FACTS THE FAIRTRADE EDIT
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STATISTICS & FACTS THE FAIRTRADE EDIT
GET IN TOUCH TO LEARN MORE ramsden-international.com/contact
www.ramsden-international.com +44 (0) 1472 315 610 | [email protected]
For more information please contact your Account Manager or Customer Service Export Advisor. www.ramsden-international.com +44 (0) 1472 315 610 [email protected] Adam Smith Street, Grimsby, DN31 1SJ, UK