The Best of Biscuits Edit • 2022

The Best of Biscuits Edit • 2022

PAGE TITLE THE BEST OF BISCUITS EDIT

THE BEST OF BISCUITS EDIT

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Multi-textured biscuit sensation in a sharable pouch!

ADD CALL TO ACTION HERE rocs.ramsden-international.com www.ramsden-international.com +44 (0) 1472 315 610 | [email protected] Re d on for xclusive insights on the UK’s bestselling biscuit brands and innov tive new product develop ent!

INTRODUCING MCVITIE’S BLISSFULS! THE BEST OF BISCUITS EDIT

A NEWMULTI-SENSORY BISCUIT EXPERIENCE

NEW for 2022

Driving incremental growth: • Unlocks evening sharing occasions • A valorised offer in Special Treats Available in 2 variants: • Belgian Milk Chocolate & Caramel • Belgian Milk Chocolate & Hazelnut • 228g, 16 biscuits

More indulgent, highly sharable and perfect for evening sharing and snacking

Attracting younger, hedonistic consumers who are adventurous when it comes to snacking

I n the press ... “ The launch targets younger adults and an untapped opportunity for sweet biscuits during the evening. NPD specifically developed for this consumption moment could help drive huge incremental sales for the category.” - The Grocer, January 2022

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5 STEPS TO BETTER BISCUITS THE BEST OF BISCUITS EDIT

FOLLOW THESE 5 SIMPLE STEPS TO GROW YOUR BISCUIT SALES BY UP TO 35%

STEP 1 Stock the bestsellers 80% of biscuit sales are from only 5% of products. Putting the bestsellers on fixtures is the key to driving sales. STEP 2 Make the fixtures easy to shop If shoppers can’t find what they’re looking for, 47% will walk away! Speak to our category team for planogram suggestions. STEP 3 Drive excitement through NPD Shoppers LOVE trying new products - 51% have tried a new item in the last month! Make sure you always bring something new into your range.

STEP 4 Make biscuits impossible tomiss Biscuits is a highly impulsive category! Place them at high footfall areas & with complimentary categories to attract shopper attention. STEP 5 Cater to new events & occasions Shoppers’ needs are changing. Take biscuits beyond everyday and upsell into new events and occasions to drive incremental sales!

Contact our in-house category team for more expert insights & exclusive advice to help you grow your business.

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CATEGORY INSIGHTS THE BEST OF BISCUITS EDIT

MAXIMISE YOUR BISCUIT SALES BY PLANNING YOUR SHELF SPACE & USING MARKET INSIGHTS

Segment Value In 2020, Chocolate Biscuit Bars and Everyday Biscuits and Treats were the key drivers of category growth, as a result of more in- home consumption. Seasonal and Healthy suffered due to social restrictions and changing behaviours.

DISPLAY TIPS • Place bestselling biscuits in the shopper’s line of sight • Display two facings of bestselling products next to eachother • Be sure to group similar biscuit types for ease of shop

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UK’S TOP 10 BESTSELLERS THE BEST OF BISCUITS EDIT

01. Milk Chocolate Digestives McVitie’s 1024396 03. Digestives The Original McVitie’s 1048711 05. 2 Finger Chocolate 9 Pack Kit Kat 1055912 07. Jaffa Cakes McVitie’s 1055909 09. Milk Chocolate Tea Cakes Tunnuck’s 1072327

02. Milk Chocolate Hobnobs McVitie’s 1049062 04. V.I.Bs Caramel McVitie’s 1060184 06. Chocolate Caramel Wafer Tonnuck’s 1072693 08. Original Vanilla Sandwich OREO 1072776 10. Chocolate Coated Pretzels Flipz 1072930

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CATEGORY SEGMENT BESTSELLERS THE BEST OF BISCUITS EDIT

Everyday Biscuits

Everyday Treats

Chocolate Biscuit Bars

01. Digestives The Original McVitie’s 1048711 02. Rich Tea McVitie’s 1089305 03. White Chocolate Chip

01. Milk Chocolate Digestives McVitie’s 1024396 02. Milk Chocolate Hobnobs

01. 2 Finger Chocolate 9 Pack Kit Kat 1055912 02. Chocolate Caramel Wafer Tonnuck’s 1072693 03. Club Orange 6 Pack McVitie’s 1072149

McVitie’s 1049062 03. V.I.Bs Caramel McVitie’s 1060184

Cookies McVitie’s 1022708

Savoury Biscuits

Special Treats

Children’s Biscuits

01. Cream Crackers

01. Fingers Orange Chocolate Cadbury 1072882 02. Fingers Milk Chocolate

01. Raspberry Jammie Dodgers 1074048 02. Party Rings Fox’s 1072208 03. Penguin Mini Biscuits

Jacob’s 1072416 02. Sandwich TUC 1022672 03. Crackers Ritz 1023200

Cadbury 1066559 03. Choco Leibniz Milk Chocolate

6 Packs McVitie’s 1022706

Bahlsen 1089829

DISCOVER THESE PRODUCTS & MORE ON ROCS! rocs.ramsden-international.com

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For more information please contact your Account Manager or Customer Service Export Advisor. www.ramsden-international.com +44 (0) 1472 315 610 [email protected] Adam Smith Street, Grimsby, DN31 1SJ, UK