The Fairtrade Edit • 2022

The Fairtrade Edit • 2022

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THE FAIRTRADE EDIT

ADD CALL TO ACTION HERE rocs.ramsden-international.com www.ramsden-international.com +44 (0) 1472 315 610 | [email protected] An insight into Fairtrade with consumer mindset statistics and product recommendations

ABOUT FAIRTRADE THE FAIRTRADE EDIT

The core FAIRTRADE mark is recognised around the world. An amazing 93% of UK shoppers recognise it and 83% trust it when deciding whether a project is ethical. It is a registered certification label for products sourced from producers in developing countries. The mark is only used on products certified in accordance with Fairtrade Standards and on promotional materials to encourage people to buy Fairtrade products. WHAT IS FAIRTRADE FORTNIGHT? 21 February - 6 March 2022 For two weeks each year at the end of

WHAT IS

?

Fairtrade is a global system that connects farmers and workers fromdeveloping countries with consumers and businesses across the world to change trade for the better. Fairtrade changes the way trade works, through better prices, decent working conditions and a fairer deal for farmers and workers in developing countries. As a leader in the global movement to make trade fair, Fairtrade supports and challenges businesses and governments, and connects farmers and workers with the people who buy their products. By choosing Fairtrade, people can create change through their everyday actions. A product with the FAIRTRADE mark means producers and businesses have met internationally agreed standards which have been independently certified.

77% of shoppers said they purchased at least 1 Fairtrade product after hearing/ seeing the Fairtrade Fortnight campaign

February and start of March, thousands of individuals, companies and groups across the UK come together to share the stories of the people who grow our food and drinks, mine our gold and who grow the cotton in our clothes; people who are often exploited and underpaid. Learn more about Fairtrade Fortnight here.

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ABOUT FAIRTRADE THE FAIRTRADE EDIT

HOW DOES IT WORK?

WHY IS FAIRTRADE IMPORTANT? Fairtrade aims to address a number of key issues the world faces, such as...

Consumers are a vital part of Fairtrade. When Fairtrade products are purchased the following methods can be put into action:

1

Fight the root causes of child labour by providing producers with financial gains they can use to reinvest in their communities and families.

2 3 4

Help farmers adapt and become more resilient, while supporting businesses and consumers to be part of a more climate-friendly supply chain.

Child Labour

Climate Change

Decent Livelihood

2 3 4 5

Eliminate poverty by giving farmers a fair price for their produce, and workers a fair wage for their labour by setting minimum prices.

Environment

Forced Labour

Gender Equality

Introduce farming practices that yield positive impacts on the environment, animals, and people.

Challenge the gender gap by enabling women to stake their claim and succeed on their own terms.

Human Rights

HREDD Law

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FAIRTRADE CONSUMER MINDSET THE FAIRTRADE EDIT

WHAT DO CONSUMERS THINK ABOUT FAIRTRADE?

...and 79% would choose a Fairtrade product!

90% of shoppers recognise the Fairtrade mark...

95% of shoppers who have seen the Fairtrade label say they now buy some Fairtrade product throughout the year...

...with 1 in 5 buying at least 1 product each month and a further 1 in 5 buying multiple products each month.

While more than 50% of consumers are pledging to shop at stores that have a strong commitment to Fairtrade.

22% of British online supermarket customers say they are buying a Fairtrade product weekly!

Reasearch also found that 72% of consumers want a wide range of Fairtrade products.

Sources: Fairtrade.net, 2021; Fairtrade.org.uk, 2021; Kantar TNS Q4, 2021

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FAIRTRADE PRODUCTS THE FAIRTRADE EDIT

There is an enormous variety of products covered by the Fairtrade Standards. Each purchase of a Fairtrade product can make a real difference for farmers and workers around the world. Some of the leading Fairtrade products are...

OUR FAIRTRADE CATEGORIES

Confectionery

Hot Beverages

Soft Drinks

Home Baking

Wine

and more!

Read on for product recommendations

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FAIRTRADE CONFECTIONERY THE FAIRTRADE EDIT

Chocolate and Love Organic

Divine Chocolate

Seed and Bean

Fairtrade Single Origin Mandarin & Ginger Dark Chocolate 85g AOSB-MAN

Fairtrade S mooth Dark Chocolate with Pink Himalayan Salt 90g 1024396

Fairtrade Creamy Dark Chocolate Bar (55%) with Cacao Nibs 80g ACHO-CREAM

Vegó

Tony’s

Seed and Bean

Fairtrade Single Origin Dark Chocolate Lavender 85g AOSB-LAV

Fairtrade Chocolonely White Raspberry Popping Candy 180g 4TON12

Fairtrade Mini Whole Hazelnut Chocolate Bar 65g AVEG-MINI

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FAIRTRADE HOT BEVERAGES THE FAIRTRADE EDIT

Café Direct

Clipper

Divine

Fairtrade Clipper 40 Organic Green Tea in Unbleached, Plastic- Free Bags 80g 1038082

Fairtrade 5 Mayan Gold Mexico Whole Beans 227g ACOF-MGOWB6

Fairtrade Drinking Chocolate 400g AEQ-DIVIDC4

Hampstead

Percol

Taylors of Harrogate

Fairtrade Organic Fika Ground Coffee 227g 1038368

Fairtrade Organic Darjeeling Tea 20

Fairtrade Delicious Decaf Instant

Sachets 40g AHTC-DAR4

Coffee 100g APERC-DFC

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FAIRTRADE HOME BAKING THE FAIRTRADE EDIT

Tate & Lyle

Lucy Bee

Rayners

Fairtrade Organic Golden Syrup 340g 4FRE22

Fairtrade Light Brown Soft Pure Cane Sugar 500g 1034032

Fairtrade Organic Raw Coconut Flour 500g 4LCY09

Taylor & Colledge

Billington’s

Tropical Wholefoods

Fairtrade Organic Vanilla Bean Extract 100ml 4TCV01

Fairtrade Demerara Natural Unrefined Cane Sugar 500g ABIL-FTDEM

Fairtrade Apricots 125g ATRP-FTA

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FAIRTRADE SOFT DRINKS THE FAIRTRADE EDIT

ChariTea

ChariTea

Gusto

Fairtrade Black Iced Tea with Lemon 330ml ALEM-CB

Fairtrade Red Tea 330ml ALEM-CRP

Fairtrade Naturally Slim Cola 275ml 4GUS02

Lemonaid+

Karma Drinks

Karma Drinks

Fairtrade Organic Karma Cola 250ml AKAR-COLC

Fairtrade Organic Gingerella Ginger Ale 250ml AKAR-GINC

Fairtrade Passion Fruit 330ml ALEM-LP

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FAIRTRADE WINE THE FAIRTRADE EDIT

Arniston Bay

Kumala

Shoredrift

Fairtrade Sauvignon Blanc 75cl 1057849

Fairtrade Chenin Blanc Semillon 3L (box) 1038263

Fairtrade Pinotage Shiraz 750ml 1038265

The Signal Post

Pico a Pico

Pico a Pico

Fairtrade Shiraz 75cl 1038284

Fairtrade Sauvignon Blanc 75cl AEHR-PSB

Fairtrade Merlot Carmenère 750ml AEHR-PMC

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MORE FAIRTRADE PRODUCTS THE FAIRTRADE EDIT

BioFair

Lucy Bee

Zaytoun

Fairtrade Olive Oil 500 ml AZAY-500SIX

Fairtrade Organic Quinoa Flakes 400g ABIOF-QF400

Fairtrade Organic Extra Virgin Raw Coconut Oil

300ml 4LCY01

Equal Exchange

Propercorn

Geo Organics

Fairtrade Palestinian Oils Olive Oil 1L AEQ-PO1

Fairtrade Sweet Popcorn 90g APOP-SWP

Fairtrade Organic Mango Chutney 300g AGEO-MAN

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STATISTICS & FACTS THE FAIRTRADE EDIT

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STATISTICS & FACTS THE FAIRTRADE EDIT

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www.ramsden-international.com +44 (0) 1472 315 610 | [email protected]

For more information please contact your Account Manager or Customer Service Export Advisor. www.ramsden-international.com +44 (0) 1472 315 610 [email protected] Adam Smith Street, Grimsby, DN31 1SJ, UK