Leadership in Action - English - 202101

Leadership in Action - English - 202101

JANUARY / FEBRUARY / MARCH 2021

IN ACTION

| B U I L D I N G Y O U R B U S I N E S S |

$6 BILLION More than $6 billion paid to families just like yours.

Founded on Purpose Since the Mission Statement was first drafted 35 years ago, every aspect of Melaleuca has been specifically designed to help you reach your goals. See p. 17.

eu.melaleuca.com

E N H A N C I N G T H E L I V E S O F T H O S E W E T O U C H

A Single Decision If you are building a Melaleuca

who want to get ahead in life. We have paid out over $6 billion to families looking to do just that. We are the champions of the underdog. Contrary to the theories of socialism, we don’t redistribute wealth; we do something much more powerful – we redistribute opportunity! Melaleuca will someday be in every household in the United States and Canada, and in other countries as well. We’re on a mission to enhance lives. That is a mission that sends chills up and down my spine every time I think about it! The only thing you

need to decide today is how much of the business will be yours. So after you make that decision, get to work and tell your friends.

business, the only question you have to answer is this: How much of this business will be yours? In other words, what percentage of the marketplace are you going to capture? That’s the only decision left to make. Once you make that decision, then you have a lot of work to do and a lot of lives to enhance. An Equal Opportunity We have, in Melaleuca, the best opportunity in the world for people

HowMuch of This Business Will Be Yours?

Sincerely,

@FLVanderSloot

A MESSAGE FROM CEO FRANK VANDERSLOOT

A Marketing Revolution This is a time when the little guys need to support each other. And Melaleuca provides a way for that to happen. That is why Melaleuca is experiencing a marketing revolution – a revolution that benefits the little guy! That is also why we’re experiencing the best growth year in our 35-year history. We’re in a unique position. We don’t depend on brand recognition; we depend on superior products. We actually tell people face to face why our products are better. We aren’t limited to a 30-second commercial TV spot; we reach them through their friends, their neighbors – someone who has credibility with them. And the big corporations have no way to beat that! Because of our superior products, the whole marketplace is ours for the taking, and our Marketing Executives are the army that is letting the world know – one phone call at a time.

You can’t be a part of Melaleuca for long without knowing we are on a mission. It’s very evident. We’re on a mission to enhance the lives of those we touch by helping people reach their goals. SM And it’s something we’re passionate about! We have customers and Marketing Executives from all walks of life pursuing that mission with us. I’m always amazed at Melaleuca’s ability to transcend what other organisations might consider boundaries – areas of life like social or economic status,

all these different backgrounds who learn to appreciate and love each other and even value their differences because they begin to realise they’re not that different after all. We Are All Connected How did we get all of these different people? Through somebody who knew somebody, who knew somebody, who knew somebody. I’ve learned the world is smaller than it appears. We are all connected with each other through

This is a time when the little guys need to support each other. And Melaleuca provides a way for that to happen.

national origin, race, politics, religion, and education. There are so many differences among our customers and Marketing Executives. But when you look deep down inside, they’re not all that different. To me, that is one of the neatest things we bring to the table here in our company. We have people from

people we know. Melaleuca is a business for the little guy. We believe in the little guy! In our day, big corporations are getting bigger. It’s been said that the rich are getting richer and it’s a lot tougher for the little guy to get ahead than it used to be. I don’t believe there is much argument with that.

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L L E A D E R S H I P I N A C T I O N CONTENTS

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HAPPY NEW YEAR AND ALL THE BEST FOR 2021 TO YOU AND YOUR FAMILIES!

FOUNDED ON PURPOSE

Thorsten Kilb General Manager

We are Wellness! There is no better way to talk about Melaleuca. When I think about the concept of We are Wellness, it really gives me a sense of pride to be able to be teamed up with a company that is dedicated to helping acheive wellness, no matter what that looks like for you. It may be personal wellness, physical wellness, emotional wellness or financial wellness, but regardless of what that looks like for you we are committed to helping you achieve it. I love how this falls right in line with our mission statement of enhancing the lives of those we touch by helping people reach their goals. That mission statement hasn’t changed since we started over 35 years ago when we opened our doors with just 8 products. Now we have a product portfolio of over 200 exceptional products here in Europe, which are are the foundation of our business, and are products that have changed many lives. Products that are backed by science and are shared by the people who understand our founding axiom of “Exceptional products at reasonable prices.” All of that combined contributes to tre Wellness. I love the new year! I love it because it‘s an opportunity for a new you, new hope, and a fresh start. It gives us an opportunity to look at what changes we want to make, to have an even better year in 2021. As you know, here at Melaleuca, having a goal is important. It‘s part of our culture. So I challenge you to first set your goal, and second, make a decision to follow through on that goal. Say it out loud. Follow the advice of National Director 9 Brooke Paulin when she says „Write your goal down EVERYWHERE and shout it from the rooftops!“ Put it somewhere where you‘re reminded of it every day. I heard so many unbelievable and touching stories from people over this last year. Stories of triumph, hard work and dedication, all of which started with a goal. They have been in the same situation. They asked themselves, “Am I able to build a Business?” Yes, of course. The key is to start taking action. There is no reason to wait. No risk. It doesn’t have to be “major” activity. It can start with something simple like committing to make calls today, and then committing to do it again tomorrow. That consistent daily activity adds up, and soon there is momentum. Each call, each presentation, and each enrollment helps to grow the future. The year 2020 brought many unique opportunities. I was so proud to see the number of advancements this year. Your tireless efforts have paid off! And keep in mind, we are just at the beginning of our Journey. As Frank mentioned recently, “The world needs us.” We are proud to be part of a company that successfully contributes to values a lot of other companies forgot about—caring about the environment and caring about each and every customer, Marketing Executive, and Employee. I invite you to explore our exceptional products, and then start sharing or continue to share them with others. Everyone you know has a need for Melaleuca’s wellness products, and it’s up to you to introduce it to them. It’s a sure way to enhance your life as well as the lives of those around you.

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STORIES: ACHIEVEMENT LEADERS ............................. 6 NEWADVANCEMENTS .................................. 8 FAST TRACK .............................................................. 25 RECOGNITION ....................................................... 28

BUILDING YOUR BUSINESS WITH SOCIAL MEDIA

ADAPTING TO THE NEW NORMAL

SEI BELLA YOU ASKED, WE ANSWERED!

Yours sincerely,

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PAGE 13

PAGE 24

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Who’s waiting to hear from you about Sol-U-Guard Botanical ® ? W ith an increased emphasis on cleaning, more people than ever are looking for solutions like Sol-U-Guard

Melaleuca presents EUROPEAN

Botanical — and they’re counting on you to share it with them. Here are some simple tips to remember the next time you’re talking to a friend or sharing a post online.

ACHIEVEMENT LEADERS The European Achievement Leaders are those businesses with the highest contribution index. The contribution index is the product of the net increase in their Organisational Preferred Customers during the prior 60 days, multiplied by the number of each leader’s personally enrolled Directors, plus their number of personally enrolled customers. Membership of this elite group is reviewed bi-monthly. In order to be recognised as a member of this team, leaders must submit a picture to Melaleuca.

“Sol-U-Guard Botanical is one of my favourite products to talk about in the Melaleuca Overview. It is such a great way to fight germs and keep your family safe. My kids are able to disinfect their phones, bathrooms, and bedrooms without me worrying about the dangerous, caustic chemicals

Know what makes it great.

Share what you love.

Valerija Raupiene Executive Director 6 Germany

Olga Apanaviciene Executive Director 6 United Kingdom

Justyna & Jacek Kołodziej Senior Directors 7 Poland

Here are the key points: ▸ Its powerful botanical formula is safe to use around children, pets, and food ▸ It contains no bleach or quaternary ammonium compounds; instead it uses the natural power of citric acid and thyme oil ▸ It can be used on all hard, nonporous surfaces except natural marble or stone, and it leaves behind a light, fresh herbal fragrance

What are your favourite benefits of Sol-U-Guard Botanical ? Make a list so they will be top of mind during your next conversation. Here are a few ideas to get you started. ▸ Talk about how you love that even your little kids can help with cleaning ▸ Share how convenient it is to have cleaners delivered right to your door ▸ Express gratitude that your cleaners don’t contribute to indoor air pollution ▸ Leave a “Hope you’re safe” gift of Sol-U-Guard Botanical on a friend’s porch ▸ Take the wipes with you on your next grocery trip; offer to share them with others

in national brands!" —Executive Director 2 Jenni Vicknair

Katarzyna & Marek Dziura Executive Directors 7 Poland

Violeta Taraseviciene Senior Director 6 Germany

Birute&Robertas Januskevicius Senior Directors 6 United Kingdom

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ADVANCEMENTS SENIOR DIRECTOR 2 NEW

Mandy Chow United Kingdom

trying the products for themselves, and it just started from there. With help and encouragement from Vivian, I began to seriously consider Melaleuca as a business.” When Mandy is talking to someone about Melaleuca, she simply gives them a little background information on the products, how they work, and how to use them. After that, the products will speak for themselves! Mandy works hard to stay in contact with her customers and team to ensure everyone has the same product knowledge and business-building training. “Within my team, I ensure the right communication,” Mandy explains. “We teach each other the benefits of the products, how to follow-up with customers, and how to share the message. In addition, I also ask my team to follow Melaleuca’s Seven Critical Business-Building Activities to improve their success.” After being with Melaleuca for only 11 months, Mandy has advanced to the status of Senior Director 2. She’s so grateful that she was introduced to Melaleuca and the life changing products and business opportunity. “I am thankful that I now have a working life that makes me happy and fulfilled,” she says. “I have the opportunity to feel settled because I have a steady income now. The people I meet are the best part! I love being able to stay connected with my team member and friends and see them succeed.”

It all starts with a phone call.

When Mandy came to the UK two years ago, she started her own business as a beautician. Her business required her to travel all over the United Kingdom to find new clients. This made it very difficult for her to provide the level of support she wanted for her family and her retired parents. It also left her constantly worried about not making enough money to make ends meet each month. When she was introduced to Melaleuca, Mandy was looking for something to enhance her wellbeing and overall health. She enrolled in of January 2020 after trying the Peak Performance Pack along with a few other products. After loving the products, Mandy’s enroler, Senior Director 9 Vivian Yun Ho, approached her and suggested she build a business with Melaleuca. “After seeing impressive results from the Melaleuca products, I started sharing my experience on social media,” Mandy says. “People who knew me saw the changes and were really interested in

PERSONALLY ENROLLED CUSTOMERS 59

Want to speed the growth of your organisation? Double your phone calls. Phone calls lead to appointments. Phone calls are the simple fuel that powers your business.

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Building Your Business with Social Media

Ways to Use Social Media Strengthen Relationships Use social media to build meaningful relationships—the same way you would in real life. The first time you talk to someone in real life, you don’t immediately ask them if they are interested in a business opportunity or tell them how much money you make. That may come up naturally later in the conversation, but it would never be tasteful to lead with that message. It’s true on social media too. You never know if this is the first post a friend is seeing from you. First, build the relationship and get to know the person. Discover their needs and then help them see how Melaleuca can help. Relationships are not built by single social posts. More often than not, after you set an appointment with someone, they will go to your social media pages to find out what you do. If all they see are posts about your commitment to family, health, wellness, and living life to its fullest, they will likely be interested in what you have to say. If they see posts about a business opportunity or products with calls to action, it will likely ruin your chance to help them see who we really are.

KEVIN SOMMER Senior VP of Business Development

Social media. Either you love it or you hate it. The funny thing about social media is that everybody is an expert. I conduct job interviews regularly. I look at the résumés that come in, and it’s funny how many people list that they’re a social media guru just because they have a social media account. With all these different opinions about social media, it can be tough to help everyone understand why Melaleuca does things the way we do. The philosophy that guides our policies about online building is simple: we want to get the word out about Melaleuca by word of mouth, not by blasting the company name on social media. We also don’t want to do anything that makes us look like an MLM. Those companies have a bad reputation—and they deserve it. We don’t want you to do anything they do or do anything that blasted all over social media, they’ll believe they already know everything there is to know. They’ve already formed an opinion. The opportunity for you to paint the picture of what Melaleuca really is and who we are is lost. And that makes your job a lot more difficult. This is largely why we don’t allow the use of Melaleuca’s name, an alternate name, or any reference to Melaleuca on social media. When you approach somebody for the first time, we want them to say, “Mela what ?” makes us look like them. We are nothing like them! If those you approach have seen posts about Melaleuca

Share Product Stories Some Marketing Executives choose to share product experiences on social media. Others do not. Here’s my counsel: People don’t like ads on social media. The same way commercials got in the way of TV programs, ads are getting in the way of what we want to see on social media. So make sure your product post doesn’t feel like an advertisement. There’s a big difference between “I’m so grateful to my shopping club and these amazing products. You’re missing out if you’re not buying them” and “Sometimes parenting really throws you for a loop. Today, my 3-year-old treated my walls like a coloring book. If you’ve ever had that happen, you know how frustrating it is to scrub crayon off walls. I was about to lose my mind! Thank heavens it came right off or I would have been a really grumpy momma.” Make sure whatever you post is real, authentic, and genuine. Don’t include a call to action or product training. Just simply share how great a product is and how it has enhanced your life. The more Melaleuca products you use, the more incredible stories you’ll have to share. If you do choose to post about products, make sure you have five or ten family and lifestyle posts between each product post—otherwise, it will feel like you’re trying to sell something. Often less is more. Be Genuine Be consistent with what people expect. When someone friends you on Facebook, what do they expect to see? Why did they friend you? They most likely didn’t do it to be pitched a business opportunity. Your personal page should feel like a glimpse into your personal life—not a commercial. Post things your friends who don’t have a Melaleuca business would post. None of your contacts should be able to identify you as a Melaleuca Marketing Executive by your public social media presence—whether that’s an individual post or by reading between the lines on many of your posts.

anita_bloom Charlotte, North Carolina

Every public communication you make impacts all Marketing Executives and their reputation as a whole. It only takes one or two people to mess things up for all of us. That’s why we’re serious about making sure we have a healthy, growing business and a great opportunity today and 50 years from now. It’s also important to note that posting on social media and waiting for someone to respond has not been proven to be an effective way to build a business; but, with the right approach, social media could be a good way to make new friends, foster relationships, and build curiosity. Part of our job is to make sure we’re not taking any shortcuts that will damage this business in the future. For over three decades, Melaleuca has been careful to make sure that overzealous Marketing Executives do not “burn the fields.” That’s why the message of Melaleuca is as fresh today as it was in 1985!

anita_bloom Sometimes parenting really throws you for a loop. Today, my 3-year old treated my walls like a coloring book. If you’ve ever had that happen you know… more 508 likes

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What Extra Income Means to You There are so many ways to show how your Melaleuca income has helped your family without including an exact dollar amount in your post. You can post about what it means to you to pay for a child’s tuition or how good it felt to pay off a credit card. Do not reference income or a business opportunity on your post because others will start to avoid you, and it makes us look like an MLM. And never add a call to action. A better way to create interest would be to maybe post about your daughter’s dance recital saying, “Isabel had her summer dance recital today. Seeing her on stage like a beautiful princess makes taking her to all her lessons worth it! I love having a front row seat in her life.” The point of both of these posts is to show that you get to be there for your children, but the second option creates curiosity without alienating anyone. Create Interest Posting on social media can be a good way to expand your contact list and help others become interested. More interest is created when you leave out references to the company—even vague ones! So much of what we post is not only about what we say but also how we say it . For example, you could talk about your kids by saying, “I’m so thankful to our company that allows me to be able to work from home so I never miss these magic moments.” This is technically okay to post. But it could still alienate people who are not part of “our company.”

gloria_ramírez San Antonio, Texas

gloria_ramírez Isabel had her summer dance recital today. Seeing her on stage like a beautiful princess makes taking her to all her lessons worth it! I love having a front… more 508 likes

Join Online Groups Many social media platforms have groups where you can connect online with others who share your interests. Maybe you join a sewing group for moms, a support group for single parents, or even a group to share cute photos of your pets. No matter what groups you join on social media, creating genuine connections and friendships with those you meet online can help you add to your contact list.

Adapting to the Now Normal

Stay Focused on the Critical Activities Remember, your success in building a business will largely depend on how well you follow the Seven Critical Business- Building Activities. Social media can play a role in building relationships as you add names to your contact list, but you don’t have to use social media to build a successful business. In fact, many of our Corporate Directors became successful without any social media presence at all. This article is just a snapshot of a few ideas and best practices on how to manage your social media profiles while building a Melaleuca business. For more ideas and information about Melaleuca’s social media policies, see Building Your Business Online or Melaleuca’s Statement of Policies.

A mentor of mine recently asked me, “What one word describes your mindset right now?” “Unsettled,” I said quickly. Maybe like you, I find myself processing the historical changes we’re experiencing in our society and our families. For several months, we’ve all talked about the arrival of the “new normal.” However, “normal” isn’t accurate because the word assumes predictability. I think we may need to accept the idea that a predictable normal is not returning anytime soon. It may be time to embrace what Starbucks CEO Kevin Johnson calls the “now normal”—our ability to thrive on predictable routines, even if they are just “for now.” It’s time for us to keep building and strengthening our ability to adapt and lead through a time of tremendous ambiguity.

DARRIN JOHNSON Senior VP of Sales @darrinToGo

@darrinjohnson1

Notice how there’s no mention of a business nor “thank you, Melaleuca” nor “thanks to my shopping club” in this post. As soon as you add something like that, it takes away from the authenticity of the post and makes people think, “Oh, they’re doing one of those things. I’ll make sure to avoid her if she calls me.”

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with Others

Shift Again

Connect

Time to

Because of you, more people are opening their shopping accounts with Melaleuca than ever before. The world needs us now more than ever! Melaleuca’s product line and business model gives today’s consumers solutions to some of the most pressing issues we face. Now that you’ve enrolled new Customers, be sure to take the extra step and follow up with them every month – by phone call, text, social media message, or video call. Help them learn more about their Customer benefits. Teach them how to order their favorites and stay informed on new products. And hold monthly Strategy Sessions with those who are interested in referring new Customers.

Remember, every one of your customers is facing their now normal too. You have a unique opportunity right now to change someone’s life for the better. Share with them how Melaleuca products like the Peak Performance Pack , FiberWise®, and Florify® Deep Immune Probiotic can help them

During a recent phone appointment with my executive coach, we talked about how we thought many of the recent changes in our lifestyles would be short term and things would go back to normal. But now we see it’s best to live with a mindset of the now normal. As we learn to make this shift, we can take leadership lessons from the well-known ’90s romantic comedy Groundhog Day, starring Bill Murray. In the movie, Murray’s character, Phil Connors, transforms from being a cynical, grouchy weatherman to someone whose goal in life is to help others and become the best version of

himself. In real life, you don’t have to experience the same day repeatedly. But we can still ask ourselves this: how can we use this time to become the best version of ourselves? Phil Connors learned how to speak French and to play the piano. He viewed every day as a chance to make tomorrow even better than today. In my role, I am fortunate to work and speak with so many Melaleuca leaders. Based on my observations of the most successful leaders, I’ve identified a few areas for you to focus on as you continue to thrive in the now normal.

get the proper daily nutrition their bodies desperately need. Help them discover new Melaleuca products that their family will love and that they’ll reorder every month. Educate them on how referring new Customers

Remember, every one of your customers is facing their now normal too.

can help create supplemental or significant income for their families. After 35 years, Melaleuca has paid out over $6 billion to families – little guys – worldwide! And we’re just getting started.

Your Mission & Values

Stay Grounded in

Our lives are now different. And if we’re not careful, we can slowly drift into habits and behaviors that are destructive for our physical and mental health. Leaders I speak with who are successfully

We can find a great example of staying grounded by looking at Melaleuca. For 35 years, Melaleuca’s mission has remained constant: To enhance the lives of those we touch by helping

people reach their goals. SM Anchored by the mission, Melaleuca has led hundreds of thousands of families through the now normal. In Leadership in Action , you can read multiple stories

making the shift into the now normal are staying grounded in their purposes and values. When was the last time you compared your personal mission and

Leaders I speak with who are successfully making the shift into the now normal are staying grounded in their purposes and values.

of families who have been helped by Melaleuca and Marketing Executives just like you. We give others what’s so needed right now – more freedom, more choices, and better wellness.

values with your actual behaviors? Try it! Doing so will help you know if you’re on the right path or prepare you to make changes and get back on track.

Healthy Inputs

Give Your Mind

If you’re reading this article, I suspect you already believe the old adage that you are what you eat. You are only as healthy as what you put into your body. Similarly, what are you putting in your mind? Millions of us are consuming the endless hours of mindless entertainment available through services like Netflix and YouTube. We connect virtually with one another on social media – often at a very superficial level. Even though social media remains filled with misinformation, more and more people are turning to it as their source of news. In fact, according to a recent study, nearly one in six Americans use YouTube as their primary platform for news. Facebook and Twitter have also become top sources of news and information. The result?

Along with filling our minds with misinformation and partial truths, social media can create a toxic “town hall” where everyone can say anything they want with virtually no accountability. Comment sections and social media feeds are often rampant with arguments, comparison, and negativity. Many of us – including our children – are experiencing increased stress, anxiety, and depression thanks, in part, to the dramatic increase of time spent on social media. If you’re interested in becoming better than you were yesterday and thriving in the now normal, stay off social media for 72 hours and watch how your happiness grows! You’ll also notice how much time you have available for more productive behaviors and habits to make the most of the now normal.

Look forward to the now normal and discover how Melaleuca can help you live your very best life.

It’s time to shift.

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7

CRITICAL BUSINESS-BUILDING ACTIVITIES

Founded on Purpose

EST.

1985

If you want to achieve your goals with Melaleuca, you need to focus on and repeatedly do these seven activities day after day and week after week.

1 Build Your Contact List

Set Appointments 2

I want you to notice something about the Seven Critical Activities, the first four in particular. You cannot do Critical Activity 3, Share Overviews, before you do Critical Activity 2 or Critical Activity 1. That’s not how it works. These activities are in this order because that’s the order you’ll need to do them in. Before you can hold a Strategy Session, you need to present Melaleuca: An Overview and enrol a customer. And before you can do that, you’ll need to invite someone you know to your Overview. There’s a reason the first Critical Activity is not Set Appointments. Before you invite someone to your Overview, you should already have a relationship. The first thing to do is add their name to your contact list and begin establishing a relationship. When the time is right, you can invite them to attend a Melaleuca Overview and make a decision about Melaleuca. We are a “warm market” company. The right way to build your business is with people who know you, like you, and trust you. So before you approach someone to set an appointment, take the time to build a genuine relationship with them. As you help them reach their goals, you’ll find that those personal relationships can be just as rewarding – if not more so – as your income from your Melaleuca business. – FRANK VANDERSLOOT MELALEUCA CHIEF EXECUTIVE OFFICER 16 JANUARY / FEBRUARY / MARCH | EU.MELALEUCA.COM

Share Melaleuca: An Overview 3

Hold Strategy Sessions 4

Celebrate Success 5

Frank L. VanderSloot inspecting Melaleuca alternifolia trees at the Main Camp Plantation near New South Wales, Australia, in 1985.

Since the Mission Statement was first announced 35 years ago, every aspect of Melaleuca has been specifically designed to help people reach their goals.

Always Be Involved

with Fast Track 6

Today, millions of Melaleuca customers shop every month from hundreds of exclusive wellness products. Hundreds of thousands of independent Marketing Executives get handsomely compensated for referring customers. And to date, we’ve paid more than $6 billion in commissions to ordinary families – little guys – who are looking for a way to get ahead in life.

This success is no accident. From the beginning, Melaleuca was designed to enhance lives and provide an opportunity to those willing to work hard and adhere to its founding principles and concepts. Melaleuca’s unprecedented growth and success is a direct result of that original vision – a vision that will continue to drive Melaleuca for decades to come.

Lead by Example 7

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ABusiness Built for the LittleGuy

Positioned for Persistent Growth Melaleuca is a growth-oriented business. Our success just continues to build upon itself. From the outside, that success may be surprising, but for us, it makes perfect sense. We were founded on solid principles. And we continue to attract quality, hardworking individuals who are looking for a way to get ahead in life. A Melaleuca business is the unique solution that allows you to prosper as you focus on helping others.

In 1985, a young executive named Frank VanderSloot left his position as vice president in a Fortune 500 company to help some friends with a fledgling business called Oil of Melaleuca. They told him it was a multilevel marketing (MLM) company. When he agreed to take the job, Frank did not fully understand how an MLM worked, but he knew the founders of the company well and he trusted them. So the fact that it was an MLM did not originally concern him. When Frank arrived in Idaho Falls, the company had been in business for only three months. The main product was Melaleuca Oil. It was unique, natural, and was very effective for a spectrum of uses. Frank thought it had great potential. He also thought it would be fun to be involved with starting a new company with a unique new product. The more he learned about Melaleuca Oil, the more excited he got about its potential. But soon after joining the company, Frank became concerned about the company’s business model. Rather than trying to sell products to end consumers, the company was focused on “setting people up in business” in hopes that they would purchase large quantities of “starter kits” and other products to get started. The goal was to try to get them to purchase $5,000. If that didn’t work, the next goal was $2,500 – and, as a last resort, $1,000. “Business builders” could earn big money by getting others to buy inventory up to one of those three levels. Right from the start, that didn’t seem right to Frank. As you might expect, some people were making a lot of money and others were getting hurt. The more Frank learned about the multilevel marketing model, the more concerned he became. Although he was only 36 years old at the time, he had already spent 12 years in management in two very successful Fortune 500 companies. In those two companies, he had learned that the key to having a successful business is to have products that

consumers really want to buy and use. That’s a completely different model than enticing people to buy huge amounts of products that they could never use. He soon realized that not only could the company’s MLM model never be successful over the long term, it was morally wrong. It did not take Frank long to decide that he did not want anything to do with MLM. After just three months, Frank told the owners of the company that he was not willing to operate the MLM business model they had designed, and he convinced them that they should close it down. But Frank did not have plans to abandon the distributors of Oil of Melaleuca. He had been won over by their grit and determination to make a better life for themselves and for their families. Frank knew he could not let them down. He promised them that he would develop a new business model that would focus on developing natural, environmentally friendly products to sell to end consumers rather than into inventories of gullible “business builders.” He invited the former owners of Oil of Melaleuca to partner with him in this new venture. They agreed. Frank reached out to scientists to help him create an array of new natural cleaning products that would be free of toxic chemicals and be environmentally friendly. The new company would simply be called “Melaleuca.” The doors of Melaleuca officially opened on September 1, 1985. On the first day of business, Frank announced that the mission of the company would be “To enhance the lives of those we touch by helping people reach their goals SM .” That mission has not changed to this day. It explains everything we do. Melaleuca simply exists to help people reach their goals – whatever they may be. Frank grabbed his suitcase and went on the road to explain the new company to

“Inmy 29 yearswithMelaleuca, I’ve talked to hundreds of peoplewho come from other businesses, and I always ask them, ‘What was your company’smission statement?’ Most say they didn’t have one and the rest say that they can’t remember, which is poignant because if you can’t remember it, it’sworthless. “It’s our job tomake sure that newMarketing Executives really hearMelaleuca’s Mission Statement loud and clear, because that’swhat drives us. The truth is if you don’t fully buy into theMission Statement and the power behind it, you probably won’t be very successful here.

The original company Frank was hired to run shortly before shutting its doors forever.

Of course, that success could never come if Melaleuca didn’t provide unique, affordable products that customers love to use and are excited to share with their friends. For more than three decades, Melaleuca has led the way on several key consumer trends. Pioneers in Natural Products: Melaleuca has been a pioneer in the natural-products marketplace since the mid-1980s. Not only is our dedication to the environment apparent in our product line but in every aspect of our business. And we are one of the only nature-inspired product companies left that is still privately owned and hasn’t sold out to large national conglomerates. Our products are not only inspired by nature, they are proven by science. As innovators in health and wellness, our products are unequaled. We utilize clinical research, and many of our products are protected by patents. Over the years, we have created an all-star roster of product formulas and technologies that are unrivaled anywhere in the world. We call them jaw-droppers because once people understand how they work and what they do, their eyebrows go up, their eyes get wide, and their jaws quite literally drop. And once customers experience them, they never go back to grocery store brands.

“One of my favoritewords in theMission Statement is ‘reach.’ You can’t help someone reach their goals unless they reach back. So you both have to reach. But when you help people reach their goalswith Melaleuca, it comes back to you tenfold.” – Corporate Director 9 Ed Bestoso

the former distributors of the old “Oil of Melaleuca.” He explained that he was no longer going to operate the MLM model of loading inventories, but he hoped that people would purchase approximately $29 every month. That’s what he thought they would consume on a monthly basis. People quickly did the math. A 7% commission times $29 a month = $2.03. That means that a Marketing Executive would only receive $2.03 per customer every month. Perceiving that this was no longer going to be a “get- rich-quick scheme,” many said they were not interested. They left for greener pastures. But a few stayed on with Frank to begin the new venture. They saw his vision of residual income. And they understood that the $2.03 from every customer, every month would eventually add up to larger commissions over time than they had been getting on the one-time purchase of a huge inventory. They saw the value of residual income that would be there month after month rather than just a one-time shot. Those early pioneers built the foundation for a huge, successful company. Their faith in the company and their hard work have paid off. Many of them have made millions of dollars over the last 35 years. The company that they helped start has been one of America’s fastest-growing companies. The concept of exceptional products at reasonable prices has caused the company to flourish. Needless to say, with the company’s stellar track record, it is much easier to start a new Melaleuca business today than it was back then. We are grateful for these pioneers who paved the road for the thousands who followed them. When we asked Frank if he knew in the beginning that the company was going to be this successful, he told us, “I thought it was going to be great. But I didn’t know it was going to be this great!” Melaleuca’s global headquarters today, built and operated debt-free.

Made in the USA: We develop, manufacture, and distribute our own products – made by our own employees right here in the United States. In fact, Melaleuca is the largest consumer packaged goods manufacturer in the Northwest. Delivered Directly to You: At Melaleuca, we invented the first monthly shopping club. For more than three decades, we have allowed consumers to shop from the comfort of their homes and experience direct-to-their-door delivery. We have become a world leader in e-commerce, mobile shopping, and fast-turnaround home delivery. Lucrative Customer Referral Program: For those who decide to tell their friends about Melaleuca, we have a lucrative customer-referral program that rewards

those who simply share the shopping club experience with people they know. It’s lucrative, straightforward, and provides unequaled income. The best part? It can work for everyone! It’s perfectly scalable, whether you’re looking to completely redefine your lifestyle or just supplement your income. 95%+ Monthly Reorder Rate: Shoppers are so impressed with Melaleuca products that 95% of the customers who shopped with Melaleuca this month will shop again next month. Because our shoppers love our products, you know that the customers you have helped enrol in the shopping club will come back month after month, generating a residual income commission for you every time they shop. That’s the power of a 95% reorder rate.

“It’s so refreshing to have locked arms with a company that day in and day out embodies their mission statement. I awaken with so much excitement and focus knowing I represent products and a company that truly enhance lives. Nowadays, people are not as motivated by simply

a paycheck. It’s safe here. No one can get hurt. And it’s much easier to do the necessary work when you feel connected to a deeper purpose or mission.” – Corporate Director 4 Jefferson Green

While the formulas may have evolved over the years, the dedication to creating unique, effective, nature-based wellness solutions has not.

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The Army Behind You

chose to work at Melaleuca because they see such potential in its model, believe in its mission, and love its people. In the CEO’s seat is the same Frank VanderSloot who constructed the business model and wrote Melaleuca’s Mission Statement more than three decades ago. To this day, nobody is more invested than he is in helping others succeed. Your Solid Foundation for Success Owning your own business can seem like a daunting task, but from the very beginning Melaleuca has been dedicated to creating an opportunity for everyone. No degree or special education is required. And you don’t need a specialized skill set or personality. Melaleuca is designed to offer the tools and support you need to start off right as quickly as possible. Does that mean you’ll get rich quick? No. But here’s what it does mean: The Melaleuca program rewards those who treat their efforts like a real business. There are no guarantees. But those who persistently commit to the Seven Critical Business-Building Activities can see great rewards over time. The only hard thing about building a Melaleuca business is persistence. And even if you don’t consider yourself the most persistent person in the world, we’ve got you covered there too! We are experts at persistence and accountability. We have entire departments whose sole purpose is to ensure your success as you build your business. Coaching and Leader Development Team: They are here to guide you, direct you, and talk you through the ins and outs of making an income with Melaleuca. Business Development Team: This team stands ready to answer any questions you have about how the Compensation Plan works and how you get paid.

We understand that when you refer someone to Melaleuca, it’s your good name on the line. We take that very seriously. That’s exactly why we employ the brightest minds and most efficient technologies to back you up at every possible point. Complete Customer Service: You and your referred shoppers have access to a customer service center staff of highly trained associates based in Germany. A Professional Finance Team: They are responsible for collecting all sales tax from sales to customers and for paying all the appropriate municipalities the taxes due to them, so you never have to worry about it. You never have to ask anyone to place an order. You never have to ask someone for a check. You never have to ship products to anyone. You don’t have to sell anything. The company does all of that for you. You just simply refer customers toMelaleuca. Melaleuca does all the rest. Top E-Commerce Portal: The heart of your business is a world-class online shopping portal that ranks in North America’s top e-commerce sites and is backed by more than $120 million in computer hardware and software. State-of-the-Art Manufacturing and Distribution: Over one million square feet of manufacturing facilities are dedicated to accurate, just-in-time manufacturing. Our distribution centers are dedicated to deliver order as fast as possible so you can enjoy the outstanding Melaleuca products within no time. A Stable of Top-Tier Attorneys: Their job is to make sure that Melaleuca is in compliance with all state and federal laws so you can enjoy complete peace of mind. Over 1.400 Marketing, Finance, and IT Executives and Professionals: They work hard for you every single day and stand ready to support the needs of your business. In total, over 4,000 employees work for you! They take care of the paperwork, product development, registration, taxes, and hundreds of other tasks required to make sure your business runs in a way that ensures you never have to worry about your customers or your monthly check. Melaleuca’s Management Team: Leading this high-caliber staff is a dedicated and battle- tested management team who have worked for the world’s top companies but specifically

Your Enroler and Support Team : When you enrolled, you joined one of the most important teams ever. They have been where you are, share similar goals, and genuinely want you to succeed. Online Business Center: At eu.melaleuca.com you’ll not only find your favorite wellness products but you’ll also find a comprehensive yet simple-to-use Business Center that keeps you up to date with the latest business news and provides essential business-building resources. Getting Started: This is the one page you can’t afford to miss. It’s your go-to quick reference for doing things in the right order and experiencing early success.

“TheMission Statement impacts every single thingwe do at Melaleuca. It is so easy to get caught up in our own goals and our own reasons forworking this business. But what I have learned in three years here is that if you take a deep breath and focus back on that Mission Statement, you’ll be focused on the right things. “The entireMelaleuca Compensation Plan is designed around enhancing the lives of those you touch by helping themreach their goals. “Every single status above Director 2 requires that you help someone elsewin. It is so beautiful because themore people you help themore youwin, and your family’s lives gets impacted in the process.

“Every single part of this goes back to helping others. And if that is what you focus on when your feet hit the floor, you will never have a hard time getting out of bed to work your business every day.” – National Director 9 and 2020 Marketing Executive of the Year Kimberly McCauley

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Enhancing the lives of those we touch by helping people reach their goals SM

FAST TRACK Qualification Period: 01. January 2021 - 30. April 2021

EST.

1985

Qualification Period: 01. January 2021 - 30. April 2021 The following activities are required in order to qualify for the Fast Track

MelaleucaExists toHelp YouReach Your Goals Since Melaleuca opened its doors 35 years ago, millions of lives have been changed. Some of those changes have been small, while others have been tremendous. But in every case, they have been meaningful because each one represents an opportunity “to enhance the lives of those we touch by helping people reach their goals. SM ” Your goals may be health related. They may focus on personal development. They may require additional funds to make them happen. Maybe you’re after additional time. The freedom to live life on your terms. Maybe you’re looking for a Plan B. A way to prepare for the future. Eliminate debt. Or to live your best life right now in the present. No matter what your goals are, Melaleuca is the right place, and now is the right time. We have built a company that is without equal in terms of products, shopping experience, customer support, referral programs, coaching and leadership development, and compensation. It is literally waiting for you to open the door, put your hands on the wheel, and drive it to whatever destination your imagination can muster. So where do you want to go? MH

January 2021 Activity

February 2021 Activity

March 2021 Activity

April 2021 Activity

Incentive

“I’ve worked for start-ups, I’ve done nonprofits, and I’ve been in network marketing. Never have I read a mission statement that so accurately represents not just what we do but also howwe must do it. “As you move your business forward and as you approach others, ask yourself, ‘Why am I doing this? Is it about me or is it about them?’ “When you shift the focus off of you and onto the people you love, thisweird thing called fear of rejection goes away. “When I make it not about myself, when

Enrol 2

Enrol 1

Enrol 1

Enrol 1

Apple MacBook Air i3 OR Microsoft Surface ProX

Enrol 10 Quality Customers who shop for 3 Consecutive Months Develop 1 (one) Director 2 or 1 (one) Director 3

Enrol 2

Enrol 1

Enrol 1

Enrol 1

Apple MacBook Air i3 OR Microsoft Surface ProX and accessories

Enrol 10 Quality Customers who shop for 3 Consecutive Months Develop 2 (two) Directors 2 or 2 (two) Directors 3

Commission Rate in April 2021 - Minimum Director 3

For Winners: • Earners must be minimum Commission Rate Director 3 by the end of the qualification period and at the time when the prizes are awarded. • The Fast Track prize is non-transferable and non-redeemable for cash or other prices.

Enrolment Requirements: • Have a Membership Kit on file. • Have their own primary method of payment on file.

• Have their own shipping address on file. • Have their own phone number on file. • Have submitted all necessary paperwork to Melaleuca. • Must be from Europe only. • Fulfill their monthly product point commitment for three (3) consecutive months with NO Back-up Order from the month of enrolment. Personally Developed Director 2 Or Director 3 Requirements: • Enrolee must advance to Director 2 or Director 3 for the first time in January 2021, February 2021, March 2021 or April 2021. Enrolee must be from Europe; Must maintain their qualifying Commission Rate Director 2 or Director 3 for 3 consecutive months.

I give first, that’s when it flips, and that’s when the magic happens. We are not salespeople,

we are problem solvers, so just go help people.”

– Corporate Director 6 Erin Clark

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