FMN | June 6th, 2022

AWA To Host 22nd Liner Conference AWA Alexander Watson Associates will host the 22nd edition of The AWA Global Release Liner Industry Conference & Exhibition, June 13- 15, 2022, in Barcelona, Spain. The conference is dedicated to sharing ideas, learning about market de- velopments, solving problems, and meeting with colleagues across the value chain and all release liner ap- plication areas. With more than 20 sponsors, this conference gathers members of the Release Liner Industry along the whole value chain. Shape Up This year’s theme is “Shaping a Col- laborative & Sustainable Industry”. The program of the conference features the First AWA Market Intel- ligence Round Table & Workshop, and the AWA Exclusive Global Re- lease Liner Market Overview & Real Time Interactive Industry Sur- vey. Next, Marko Schuster, COO of Mondi Group will give a keynote presentation while Stuart Stanford, Director at Mazzone & Associates, will give an M&A Presentation. Additionally, more updates and in- sights on Silicone Trends, the Fu- ture of Logistics & Transportation will be addressed. Three panels take center stage at this year’s Liner Release Confer- ence. At the first panel, Executives

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Loyalty Management Finds Focus by Greg Kishbaugh T he global loyalty management market size is expected to grow from $8.6 billion in 2021 to $18.2 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 16.3 percent during 2021-2026, according to a new report from Research- AndMarkets. The growing need for enhancing customer ex- perience and gaining competitive advantage is a key growth

factor for the loyalty management market. However, strin- gent government regulations may affect the growth of loyalty management market. Loyalty marketing is a strategic market- ing approach in which you focus on growing and retaining your existing customer base.

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June 6, 2022

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Customer Loyalty (Cont’d from Page 1)

for their clients, as organizations have migrated to either a private or a public cloud. Moreover, cloud- as-a-service is enabling organizations to manage not only costs but also achieve better agility. As cloud-based solutions are budget-friendly and easy to deploy, it is highly preferred by Small and Medi- um-sized Enterprises (SMEs). Large Enterprise The adoption of customer engagement solutions in large enterprises, with more than 1,000 employ- ees, is higher as compared to small and medium enterprises, and this trend is expected to continue during the forecast period. Large enterprises deploy loyalty management solu- tions to improve customer retention rate, decrease customer attrition, boost customer re-purchase, and mostly enhance their customer experience and sat- isfaction. Large enterprises encompass distributed >Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16

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