Football Edit • 2022

Football Edit • 2022

FOOTBALL EDIT

ADD CALL TO ACTION HERE rocs.ramsden-international.com www.ramsden-international.com +44 (0) 1472 315 610 | [email protected] Get ready for a year of football with this range recommendation and consumer insights!

ABOUT FOOTBALL FOOTBALL EDIT

During the last World Cup, UK shoppers looked for easy, food-to- go options such as snacks and soft drinks. Sales i ncreased by 13% in these categories during the tournament, rising to +19% in the week of the semi-finals!

A YEAR OF FOOTBALL The UEFA Women’s EURO tournament kicked off this month, marking the beginning of a football-packed 2022, with the FIFA World Cup also coming up later in the year! Sporting events like these are enormous sales opportunities, generating increased consumer spending, whether people are watching from the stadium or at home. That’s why we’ve wrapped up an extensive list of products which are perfect for shoppers looking to grab snacks and drinks before the game. Throughout this Edit, we’ve included football-themed and ‘big night in’ range recommendations, along with category insights to help you score those important sales!

of the world population watched the 2018 World Cup

of people planned to watch it from home

of viewers grabbed a snack during the game

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CONSUMER INSIGHTS FOOTBALL EDIT

As shoppers begin to spend more during events like the World Cup, their behaviour also tends to change. Consumers are more likely to cross-shop between different categories such as confectionery, crisps and soft drinks during large national events and occasions. FOOTBALL SEASON BUYER BEHAVIOUR

Position different categories together and utilise engaging, football- themed POS to drive footfall to your display and encourage cross- shopping!

37%

46%

TOP TIPS TO MAXIMISE SALES:

1. Stock up and display snacks in various places throughout your store during prime events; especially next to your cash register, to encourage impulse buys! 2. Ensure snacks are merchandised next to drinks to make cross-shopping easy and maximise sales potential. 3. Innovation drives snack sales. Invest in new products to attract new customers and excite adventurous shoppers!

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DORITOS FOOTBALL EDIT

DORITOS IS THE #1 SNACK CONSUMED WHEN WATCHING FOOTBALL

Source: Incite shopper research final debrief and working outputs, April 2017

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MINI CHEDDARS FOOTBALL EDIT

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TOP 20 SHARING CHOCOLATE CONFECTIONERY FOOTBALL EDIT

There is a growing trend for consumers to self-treat, purchasing a small amount of a premium product rather than a large amount of a regular one. 01. Cadbury Roses Chocolate Carton 1034593 02. Cadbury Crunchie Rocks Chocolate Bag 1033897

06. Cadbury Bitsa Wispa Chocolate Bag 1034513 07. Cadbury Dairy Milk Caramel Nibbles Bag 1023991

03. Cadbury Twirl Bites Chocolate Bag 1034512

08. Cadbury Oreo Bites Bag 1024540

09. Galaxy Minstrels Chocolate Pouch Bag 1022537 10. Galaxy Counters Chocolate Pouch Bag 1022536

04. Cadbury Dairy Milk Giant Buttons Chocolate Bag 1034509 05. Cadbury Dairy Milk Orange Giant Buttons 1019726

*Based on Ramsden International’s 2021 sales.

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TOP 20 SHARING CHOCOLATE CONFECTIONERY FOOTBALL EDIT

There is a growing trend for consumers to self-treat, purchasing a small amount of a premium product rather than a large amount of a regular one. 12. Maltesers Buttons Chocolate Pouch Bag 1022538 13. Quality Street Matchmakers Cool Mint 1024231 14. After Eight Dark Mint Chocolate Bitesize 1033832 11. Maltesers Chocolate Pouch Bag 1022541 15. Aero Bubbles Peppermint Mint Chocolate Bag 1019900

17. Aero Bliss Mixed Sharing Box 1024240 16. Monty Bojangles Selection Box 4MOB40 18. Poppets Salted Caramel Fudge Milk 1019695 19. Terry’s Chocolate Orange Minis Milk 1025586 20. Guinness Mini Caramel Chocolates pouch 4LIR33

*Based on Ramsden International’s 2021 sales.

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TOP 10 SUGAR CONFECTIONERY FOOTBALL EDIT

There is a growing trend for consumers to self-treat, purchasing a small amount of a premium product rather than a large amount of a regular one. 01. Maynards Bassetts Sports Mix 1012765

06. HARIBO Jelly Beans Bag 1013723

03. Maynards Bassetts Sherbet Lemons 1077315 02. Maynards Bassetts Everton Mints Bag 1078977

07. Swizzels Squashies Banana & Blueberry 1074234

09. Barratt Black Jack Chews 1013446 08. MAOAM Pinballs Bag 1013105

04. Rowntree’s Fruit Pastilles Sharing Pouch 1019786 05. Rowntree’s Jelly Tots Sweets Sharing Pouch 1026343

10. Candy Kittens Loves Ruby Taylor Gourmet Sweets ACK-LC

*Based on Ramsden International’s 2021 sales.

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TOP 20 CRISPS & SNACKS FOOTBALL EDIT

There is a growing trend for consumers to self-treat, purchasing a small amount of a premium product rather than a large amount of a regular one. 02. Walkers Wotsits Giants Really Cheesy Snacks 1048682 03. Walkers Wotsits Giants Flamin’ Hot Snacks 1048683 04. Walkers Stax Original Sharing Snacks 170g 1031951 01. Cheetos Footballs Cheese Sharing Snacks 1025411 05. Walkers Stax Sour Cream & Onion Sharing Snacks 1031950

08. Walkers Sensations Thai Sweet Chilli Sharing Crisps 1088406 09. Walkers Bugles Cheese Sharing Snacks 1048907 07. Walkers Max Double Crunch Bold BBQ Ribs 1048690 06. Walkers Max Double Crunch Cheddar & Onion 1048691 10. Lorenz Snack-World Curly Peanut Classic 120g 1074108

*Based on Ramsden International’s 2021 sales.

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TOP 20 CRISPS & SNACKS FOOTBALL EDIT

There is a growing trend for consumers to self-treat, purchasing a small amount of a premium product rather than a large amount of a regular one. 11. KETTLE® Chips Sour Cream & Sweet Onion 1080846 12. KETTLE® Chips Vegan Sheese® & Red Onion 1010465 13. Tyrrells Sweet Chilli & Red Pepper Sharing Crisps 1025239 14. Tyrrells Furrows Sea Salted Sharing Crisps 150g 1025236 15. Burts Guinness Thick Cut Hand Cooked Potato Chips 1088159

16. Joe & Seph’s Milk Chocolate Popcorn Bites 4JOS12 19. Cofresh Bombay Mix Savoury Indian Snack 1022896 17. PROPERCORN Salted Caramel Popcorn 1025626 18. Butterkist Crunchy Toffee Popcorn 1026945 20. Penn State Sea Salted Sharing Pretzels 1025081

*Based on Ramsden International’s 2021 sales.

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TOP 20 SOFT DRINKS FOOTBALL EDIT

There is a growing trend for consumers to self-treat, purchasing a small amount of a premium product rather than a large amount of a regular one. 01. Coca-Cola Original Taste 500ml 1062107

09. Lipton Ice Tea Mango 500ml 1060808 07. Fanta Fruit Twist 330ml 1062044 08. Fanta Fruit Twist 500ml 1064118 06. Fanta Lemon 330ml 1062042

02. Coca-Cola Cherry 500ml 1064130

03. Dr Pepper Zero 500ml 1061663 04. Dr Pepper 330ml 1061660

05. Capri-Sun Orange 330ml 1062426

10. Lipton Ice Tea Raspberry 500ml 1063823

*Based on Ramsden International’s 2021 sales.

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TOP 20 SOFT DRINKS FOOTBALL EDIT

16. Purdeys Rejuvination Glass Bottle 330ml 1061653

There is a growing trend for consumers to self-treat, purchasing a small amount of a premium product rather than a large amount of a regular one. 11. Volvic Juicy Blackcurrant Water 500ml 1026843

14. Lucozade Sport Raspberry 500ml 1062530 13. Lucozade Sport Orange 500ml 1062542 12. Volvic Juicy Orange Water 500ml 1031402 15. Lucozade Energy Orange 380ml 1062519

17. Red Bull Energy Drink 250ml 1058717

18. Monster Ultra Energy Drink 500ml 1031036 19. Monster Ultra Black Energy Drink 500ml 1058771 20. Monster Ultra Fiesta Mango Energy Drink 106338

*Based on Ramsden International’s 2021 sales.

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TOP 20 SOCIAL SOFT DRNKS FOOTBALL EDIT

There is a growing trend for consumers to self-treat, purchasing a small amount of a premium product rather than a large amount of a regular one. 02. San Miguel Alcohol Free Lager Beer 4 x 330ml 1010453 03. Sharp’s Brewery Doom Bar Zero Amber Ale 500ml 1057842 04. Kopparberg Alcohol-Free Strawberry & Lime Cider 1036185 01. Thatchers Zero 0.0% Alcohol Free Cider 500ml 1093606 05. Stella Artois Alcohol Free Lager Bottles 4 x 330ml 1057775

06. Fever-Tree Mediterranean Tonic Water 1027006 07. Fever-Tree Light Elderflower Tonic Water 1071297

8 x 150ml

8 x 150ml

There is a growing trend for consumers to self-treat, purchasing a small amount of a premium product rather than a large amount of a regular one. 09. Fever-Tree Aromatic Tonic Water 500ml 1026946 10. Fever-Tree Cucumber Tonic Water 500ml 1026828 08. Fever-Tree Premium Ginger Ale 500ml 1026846

*Based on Ramsden International’s 2021 sales.

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TOP 20 SOCIAL SOFT DRNKS FOOTBALL EDIT

12. Bottlegreen Pomegranate Sparkling Soft Drink 750ml 1062127 11. Bottlegreen Elderflower Sparkling Soft Drink 750ml 1062125

16. J2O Apple & Raspberry 4 x 275ml 1064423 17. J2O Apple & Mango 4 x 275ml 1070945 18. San Pellegrino Blood Orange 330ml 4NES03

13. Shloer White Grape 750ml 1062194

14. Cawston Press Sparkling Cloudy Apple 330ml 1031188 15. Cawston Press Sparkling Rhubarb 330ml 1031187

19. San Pellegrino Orange 330ml 4NES02 20. San Pellegrino Lemon 330ml 4NES01

*Based on Ramsden International’s 2021 sales.

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For more information please contact your Account Manager or Export Account Advisor. www.ramsden-international.com +44 (0) 1472 315 610 [email protected] Adam Smith Street, Grimsby, DN31 1SJ, UK

*The facts and statistics throughout this document have been taken from the following sources: • Director of Finance (July 2021) • Mintel (December 2021) • Kantar (April 2021) • IGD (July 2018) • Kantar (February 2022) For more information please contact [email protected]