Chiro1Source - August 2022

Chiro1Source - August 2022

I Still Can’t Believe How They Did It! THE GREAT DOG ESCAPE OF 2022

When my Lab mix, Hershey,

We rushed back to the house and quickly realized two things.

2022 AUG

was a puppy, he chewed up

1. Hershey wasn’t in the fenced yard. 2. Both vents to the crawl space were open!

whatever he could get his paws on. His favorite chew toy was the bundle of wires leading to the TV dish. We tried everything to get him to stop, but we couldn’t keep him away! At one point a friend recommended dousing the wires with Tabasco or Texas Pete. Apparently, dogs hate hot sauce — at least, normal dogs do.

Somehow, these two big dogs had wedged their paws in hard enough to pop off the reinforced backyard grate. Then, they’d squeezed their not-so-little selves down under there and crawled all the way to the other side of the house. Not only that, they’d popped off the second vent cover and managed to sneak out for a day of adventure! I still can’t believe it. Fortunately, we eventually found Hershey in a neighbor’s yard after ages of riding around calling for him. I was not very pleased with the boys, let me tell you! I have no idea why escaping through the crawl space seemed like a good idea in their little dog minds.

You can probably see where this is going. I covered the wires in Texas Pete and left the kitchen. When I walked back in, Hershey was gnawing the bundle to pieces and licking hot sauce off the floor! Turns out he doesn’t mind peppers one bit.

I should have known then it was only a matter of time before Hershey led our other dog, Rock, into mischief. They’ve had some minor scuffles in the past. (Last year, Hershey pried the grate off of our crawl space and led Rock under the house, getting both of them stuck there. We had to get a friend’s help to wedge the vent shut extra tight.) But nothing too crazy happened … until this summer. On the morning of the Great Dog Escape, Marah, Bennett, and I were out walking around town. When we got a little bit closer to our house, a neighbor flagged us down.

Now that I have a few months of distance from the whole thing, though, it’s pretty funny how they pulled a Houdini on us. Marah and I have totally forgiven Hershey for the scare. He turned 9 years old last month, and we celebrated with a full birthday menu of meatballs, puppuccinos (Anna even found Ben & Jerry’s Doggie Desserts!). He sure is spoiled, and so is his brother. We didn’t want to play favorites, so Rock got to enjoy the feast too. I hope we never get a repeat of the Great Dog Escape of 2022. I have a business to run and chiropractors to help — I can’t be on pup patrol all the time! To learn more about what I’ve been up to between running around after Rock

“Hey!” they said, “Doesn’t that look like Rock?”

The neighbor pointed to a big black boxer-type dog running around in the yard of a school across the street from our house. “There’s no way that’s Rock!” I said. “He’s fenced in.” But I had a funny feeling, so I ran over to the dog. Sure enough, it was Rock! He was on the loose — and he was all by himself.

and Hershey, open up this newsletter. We have a brand-new product ready for you.

FIND YOUR FOCUS Achieve the Body You Want

Still Mi A Repla Meet Our N

If your patients loved the DoctorInsole orthotic insoles and you still miss selling them in your clinic, we have good news: We’ve created a new insole just as functional and even more affordable!

As anyone who struggles with their weight knows, dropping a few pounds can be incredibly difficult. Even if you’re working out regularly and your diet is great, you may still find it hard to get to an ideal weight. Our bodies and metabolisms are complex, working out isn’t always enough, and you need to address all of the issues that may be affecting your body. Here are a few reasons you might not be shedding pounds even if you’re working out. YOU’RE NOT EATING THE RIGHT FOODS. People tend to focus all their energy on burning calories without considering what they’re eating as fuel for their bodies. A great tip is to look for all natural, whole foods. These will have all the nutrients you need, whereas processed foods have little to none.

Our Chiro1Source team designed this product in-house because after scouring the market for an insole that met our customers’ needs, we couldn’t find one. Then we had a thought: “Why not make the ideal product ourselves?” The HeartNSoles brand took about a year and a half to develop, but its first product — Blueline Cushion Foam Insoles — is finally here!

After stocking DoctorInsole for years, we learned a few valuable lessons that helped us formulate this replacement. Many of the chiropractors we serve noted the DoctorInsole came in so many sizes that it was hard to keep them all in stock, and the price point was a bit high. Our new insole option, the Blueline, solves both of those problems! Unlike DoctorInsole, the Blueline is a unisex product similar to our popular Archies flip-flops. That means you don’t have to stock separate size ranges of insoles for men and women in your clinic. The same insole will work for both a women’s size 10 or a men’s size 8, for example, saving you ordering hassle and shelf space.

YOU’RE EATING TOO MUCH. Your body needs to burn as many or more calories than you consume. Don’t focus on counting calories; instead, focus on eating when you’re hungry, but eat slowly enough to where you don’t get too full too quickly. This way you can find a healthy balance between what your body needs versus what you want. YOU’RE DOING TOO MUCH CARDIO. Though cardio is an important part of a workout routine, it can’t be the sole focus. It keeps your heart healthy and boosts your metabolism, but if you’re doing too much, it can have side effects that reverse your progress. Long cardio sessions can eat away at lean muscle mass; your muscles are important for your metabolism to burn more calories. Try to keep cardio on the lighter side. That way you can also focus on other major muscle groups. YOU’RE NOT TAKING RECOVERY DAYS. When you feel that afterburn and soreness following a workout, it is the prime time to take a recovery day. Recovery and rest are important steps in a workout routine, because most of your fat burning will be done in that period. Make sure after working hard that you listen to your body and give it the break it may need before your next workout.

There may be many reasons you aren’t making as much progress on your weight loss goals as you’d like. But you can do many things to help you lose weight in a safe, sustainable way.

issing DoctorInsole? acement Is Here! New Brand, HeartNSoles

On top of that perk, the Blueline also sells at a static retail price: $99. This gives you more flexibility to offer discounts, specials, and other price adjustments than you had with DoctorInsole. As a bonus, for every HeartNSoles product we sell to you, we’ll donate 10 meals to a family in need. Feel free to add that to your advertising — your patients will feel the $99 price is even more worthwhile! We suggest encouraging them to purchase a pair of insoles for each of their favorite shoes, since they’re so much more affordable than a custom option. Last but not least, we’re also proud of the fact that HeartNSoles products, including the Blueline, are manufactured right here in the United States! Our factory in Ohio is top-of-the-line and all American. The insole itself includes a vegan suede grip to keep it in the shoe; a blue memory foam cushion in the center made from high-density, shock-absorbing material (that’s the origin of the Blueline name!); and a polypropylene shell for maximum correction and support. The Blueline is a great over-the-counter product and a fantastic alternative for patients who don’t need or can’t afford a custom insole. It’s an important step toward relieving low-back pain, hip and knee pain, sciatica, Achilles tendinitis, plantar fasciitis,

and many more musculoskeletal issues. The Blueline can also fit into just about any shoe, including work boots, tennis shoes, and everything in between. With these insoles on your shelf, you can boost your revenue and save your patients a trip to the local running store at the same time. We just launched the HeartNSoles Blueline Cushion Foam Insoles on our website in July, and they’re already selling fast! To snag yours before inventory runs low, visit Chiro1Source.com and search “insole.”

ADVENTURE DOGS

FRIENDSHIP GLADIOLUS HEAT MARSHMALLOW MOTORCYCLE MUGGY RELAXATION

HAVE A LAUGH!

SANDWICH SWIMMING VACATION

PRST STD US POSTAGE PAID BOISE, ID PERMIT 411

P.O. Box 28 Farmville, NC 27828

Josh’s Dogs Stage a Great Escape 1

4 Reasons You Might Not Be Losing Weight 2 Our New Insoles Blow DoctorInsole Away 3 This Marketing Strategy Helps Build Stronger Relationships 4

WHAT IS SOCIAL SELLING MARKETING? And How Can You Implement It in Your Business?

that are similar to yours. Find people who bought from your competitors but didn’t have a great experience. This gives you a chance to offer them a better alternative. One of the most effective ways to sell your brand in social marketing is by answering questions and responding to users. For example, if someone were to complain on Twitter about an item from a company, that business could create a team that checks social media for these types of issues. Then, the business can respond to the user and help resolve the problem. This shows customers that you care about them and their experience, which will influence them to continue to buy from you. Excellent customer service and problem-solving skills can do wonders for your brand.

Today, more and more people search for products online and use social media to find new trends and products. Now is the time to meet your customers where they are — with social selling marketing. WHAT IS SOCIAL SELLING MARKETING? Social selling is the art of forming relationships with current and future customers to generate sales. Building these relationships

makes people more likely to use your products. Instead of telling them to buy right now, you’re ingraining in their minds that you’re always there. This method can help boost sales, give you a competitive edge, strengthen your brand’s reputation, and is more effective than cold-calling. HOW DO YOU SELL SOCIALLY? First, you must know your audience. What do they need, and what do they want? Next, find out which social media platforms they are most likely to use. Do they use Facebook, Twitter, Instagram, or TikTok? This will allow you to reach your audience easier if you use the platforms they are most frequently on. If you’re trying to find prospects, research people who are interacting with products

Sales have always been about building relationships and establishing credibility. Social selling is just like that, except you’re using the power of social media as leverage.

So take advantage of it! Meet your customers and potential customers where they are, and watch your relationships and profits soar.

Published by Newsletter Pro • www.NewsletterPro.com