Chiro1Source - July 2022

Chiro1Source - July 2022

Use ‘Trend Stacking’ to Boost Profits NOT SURE WHAT TO SELL IN THE CLINIC?

A few months ago, I gave a talk at the Unified Virginia Chiropractic Association’s 2022 Spring Convention.

first five months of 2020! Sleep is becoming one of the biggest issues in America. Even people who get a lot of sleep do not necessarily get high-quality sleep. You can jump on this trend and help your patients by offering sleep aids like the following: Pillows, supplements, and CBD gummies — These things are practically selling themselves right now. All you have to do is explain to your patients that the right pillow, supplements, or gummy can help them get the eight hours they need to heal from the day. To help you, Chiro1Source just launched two new pillow lines — the Deluxe Cervical Support Pillow and the Travel Roll Pillow from Chirozz — and added them to our existing options. We also sell CBD Sleep gummies from Charlotte’s Web (read more about those inside the newsletter) and are adding to our supplement lines. STACK NO. 2 The Trend: Flip-flops. Did you know that 200 million pairs of flip- flops are sold every year? It’s a massive business! Unfortunately, most flip-flops don’t offer great support, which has led to an epidemic of plantar fasciitis, heel spurs, and ankle instability. You can help your patients fix these issues and scratch their flip-flop itch with this product: Archies — Archies look like regular flip-flops but offer the same comfort and arch support as an orthotic insole. That means they help align a patient’s entire body, alleviating aches and pains. One of the chiropractors we supply is selling a crazy amount of Archies by jumping on this trend and bundling them with an orthotic insole the patient can wear with their other shoes. STACK NO. 3 The Trend: Text neck. A recent study by researchers at Baylor University in the U.S. found college students spend an average of nine hours a day on their smartphones. This is a massive issue when it comes to neck pain and posture! We have teenagers hunched over like 80-year-olds, and it’s causing all kinds of problems that chiropractors can help solve through this product: Apex Cervical Orthosis — This is a neck support specifically designed to counter the negative forces caused by forward posture. It can help alleviate the pain and symptoms of text neck and bring your patients relief.

2022 JULY

It was great to go back! If you were there, hopefully we got a chance to say hello.

Beforehand, I spent a long time thinking about the topic I wanted to cover. Eventually, I settled on

answering a question I hear from a lot of chiropractors: “Which products should I stock in my office to get the best sales?” The talk was a big hit, so I thought I’d share it here, too!

The easiest way to figure out which products to stock is by spotting trends and then using

“If you’re not sure what to stock right now, try one of these three stacks and your sales will catch fire.”

something called “trend stacking” to jump on the bandwagon. “Trend stacking” is pretty simple: You

just find a trend, and then stock

products that fit with the trend.

The toughest thing is figuring out what’s trending. You can start by looking for common problems your patients have. You can also look for trends on social media, in the news, or even by listening to what your friends and family are talking about. You can also call my team and ask which of our products are trending. A few products are always hotter than others, and lately we’ve seen a massive uptick in a couple of specific items. I used those in my trend stacking examples here! If you’re not sure what to stock right now, try one of these three stacks and your sales will catch fire. STACK NO. 1 The Trend: Sleep problems. Google searches for insomnia are up worldwide, and in the United States, they jumped 58% during the

You don’t necessarily need to buy products from us to jump on these trends. You can offer other solutions to your

patients, like exercises! But if you do want to buy products, trend stacking is a great way to ensure they gain momentum and sell out.

When you need a break from your busy life, you probably look at your cellphone. And when you need a break from your cellphone, you might watch TV or browse social media on your other devices. This cycle of never-ending screens can be taxing on your mental health. Everyone hits their breaking point at a different time, and you may not even realize when you’ve reached your limit. If you find yourself getting angry or upset at posted content, consistently comparing yourself to others, or feeling depressed, it may be time for a digital detox. IS IT TIME FOR A DIGITAL DETOX?

Sell You With These A

As Josh mentioned on Pg. 1, lack of sleep is one of the

biggest problems that Americans are facing right now — and that includes your patients! When

they don’t sleep well, their immune systems are compromised and they can’t fully recover from exercise. Fortunately, our team at Chiro1Source stocks a product that can help: Charlotte’s Web CBD Sleep Gummies.

But what is a digital detox? It’s taking a break from electronic devices, such as your cellphone or tablet mindlessly scrolling through social media or news stories.

Now that you know what it is, how can you detox yourself?

These gummies are a fantastic, natural sleep aid supporting sound sleep and regular sleep cycles. Each serving of two gummies combines 3 milligrams of melatonin (which our bodies already produce to help us sleep) with 10 milligrams of Charlotte’s Web CBD.

• Schedule a break from your devices. Even if it’s just for a half-hour, use the time to do other activities, such as exercise, household chores, or even gardening. • Turn off notifications. Constant notifications can be incredibly distracting, so silencing them allows us to focus more on our surroundings.

“CBD is backed up by a few studies related to sleep,” explains Jen Palmer, naturopathic doctor and director of education for Charlotte’s Web. “Here’s how it works: It helps normalize your circadian rhythm to get you in the right [sleep] cycle. If you take it in the morning it won’t make you feel fatigued. It can help you get focused. And if you take it at night when you’re supposed to be sleeping, it can help you do that as well.” These gummies are the real deal. This year, Charlotte’s Web’s full line of CBD Gummies was named Product of the Year for 2022 by the global research company Kantar. The winner

• Disconnect before bedtime. Turn off all electronics an hour before you go to sleep to relax your body and mind.

Another benefit is that you’ll feel less stressed, especially if you compare yourself to others on social media or get lost in negative news cycles. Perhaps the most notable benefit of a digital detox is reclaiming your own time. Checking your cellphone and scrolling through social media can quickly become a subconscious habit. Before you know it, an hour or two has passed.

Even watching television can take up huge chunks of your day. With a digital detox, you get that time back,

and you can reallocate it to healthier activities.

AIRPLANE BEACHBALL BONFIRE FESTIVAL FOURTH GRILL HIKING REVOLUTION RUBY SCOOPS SPARKLER TUBING

If you feel like you need a break from your electronic devices, take one.

It could lead to a healthier and happier life.

There’s More Than Waves and Sand Oceanside Activities the Entire Family Can Enjoy

ur Patients Better Sleep Award-Winning CBD Sleep Gummies!

of the CBD Gummy category was chosen by popular vote — and 40,000 people weighed in! That’s a pretty fantastic indicator of how well this product works.

By the way, despite the misinformation out there, CBD is safe and effective. Taken as directed, it doesn’t cause a euphoric effect, and Charlotte’s Web products are either THC-free or contain only trace amounts of THC (less than .3%). The raspberry-flavored sleep gummies we sell fall into the latter category. They’re made with natural flavors and taste pretty much exactly like a fruit snack. Sleep gummies can be real assets for both chiropractors and patients. Charlotte’s Web Director of Distribution Brian Grosso recommends that when you order your gummies for the office, you start with what we call the “CW Sleep 6 Count PDQ.” This PDQ (or “product displayed quickly”) includes six pouches of six gummies each for a total of three servings per pack.

The summer season is officially underway and many Americans are planning to take a trip to the beach to celebrate the occasion. If you’re going on a family vacation to the ocean for an extended period of time, you may be worried about keeping everyone entertained. That’s why we put together

a list of some of our favorite oceanside activities to try this summer. Your summer vacation will be filled with fun and excitement after trying some of these great activities!

Selling these small packages will let your patients sample the gummies at a low price point. Sleep gummies work quickly, so they’ll definitely see results after those three servings! Then, they’ll come back into the office asking for more. At that point, make sure you have our 30- or 60-count containers in stock to sell them. As Dr. Palmer and Brian explain, the CBD Sleep gummies are a great product for patients to try if they’re new to CBD. You can start by selling them sleep gummies, then offer them the other Charlotte’s Web CBD gummy options Chiro1Source sells, including Calm, Recovery, Immunity, and Daily Wellness. When you’re ready to solve your patient’s sleep problems and make a profit at the same time, visit Chiro1Source.com and search “sleep gummies.”

GET ACTIVE. There’s nothing more relaxing than sitting on the beach and listening to the calm repetition of the waves, but maybe you want a little more excitement by the ocean. If that’s the case, there are plenty of sports to try. You can bring a

football and throw it around in the water or on the beach. You can buy a net and set up a game

of beach volleyball to get everyone involved, or you can try one of the many new beachside sports hitting the market like TidalBall, pickleball, and Spikeball. TidalBall is the beach version of cornhole, so if you haven’t played it yet, you definitely want to check it out.

EXPERIENCE NATURE. The wildlife and environment of the beach are most likely drastically different from what you can experience back home, so make an effort to see

all you can. At many beaches, you’ll be able to see dolphins, whales, and sea rays from the shore. You can also look in the sand for crabs and small crustaceans. By simply standing still and taking in all of the sights and sounds of the ocean, you’ll gain a greater appreciation for the surroundings.

RIDE THE WAVES. You don’t need to be an experienced surfer to venture into the water on a board. Of course, you can take surfing lessons at many beaches, but you can also get in the water on a bodyboard for a thrilling experience. Additionally, you can rent kayaks or paddleboards if you want to be on the water, but not necessarily in it.

HAVE A LAUGH!

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Josh’s ‘Trend Stacking’ Hack 1 The Benefits of a Digital Detox 2 How to Help Your Patients’ Sleep Problems 2 Oceanside Activities to Try This Summer 3 Don’t Rely on Profit to Measure Success 4

Business Is a Never-Ending Game HOW DO YOU PLAY THIS INFINITE GAME?

“The Infinite Game” by Simon Sinek is among the greatest motivational books you can get your hands on. He gives readers an inside scoop on the importance of adopting an “infinite mindset” while “playing the game” of business. Let’s look at some of the chapters that can help you and your business. CHAPTER 1: BUSINESS ISN’T A FINITE GAME The first chapter discusses why running a business isn’t a finite game. It focuses on how profit and income aren’t the only ways to measure success. Profit means nothing if you’re unable to survive current and future difficulties. This is why business is an infinite game — you don’t want to create something to “win” (finite); you want to build a foundation that will remain for future generations (infinite). CHAPTER 2: ESSENTIAL PRACTICES Sinek explains the strategies you need to play the infinite game. These skills include developing a “just cause,” creating trusting teams, studying your rivals, preparing for flexibility, and showing courage to lead. He follows up with examples of companies

that embody all five of these principles: Victorinox, the creator of the Swiss Army knife, Bill Gates and Microsoft, and the GPS company Garmin. CHAPTER 5: BUILDING A CULTURE OF TRUST A healthy work culture is based on trust. If your workers sense a lack of trust, that affects efficiency, since no one will feel comfortable voicing their concerns or mistakes. Ford Motor Company is a perfect example. Before 2006, the now-former CEO would reprimand and penalize workers who brought him bad information. This caused an unhealthy work environment and led to lower productivity. Sinek offers tips on how to create a culture where your employees are comfortable and confident. “The Infinite Game” teaches you that business is an endless game where you have to overcome many challenges. Successful businesses play the infinite game, constantly improving the business to become better. Sinek provides tips, solutions, and examples of how your business can thrive while playing the game. To get your hands on “The Infinite Game,” visit your local bookstore or online retailer.

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